Overview
Diageo reported revenue of US$19.8bn in the Forbes 2026 data, making it the largest spirits company outside China in this list.[1] Its brands include Johnnie Walker, Smirnoff, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.[1] The company says it has more than 200 brands sold in nearly 180 countries and was formed in 1997.[6]
Diageo strengths and limitations
Strengths
- High profit margin
- Portfolio of international spirits brands
Limitations
- Concentrated in spirits
- Smaller sales than the brewers
Appears in
Diageo peers and competitors
Companies ranked in the same lists as Diageo.
PepsiCo- Coca-Cola
- Heineken
- Kweichow Moutai
Coca-Cola Europacific Partners
Asahi Group Holdings- Anheuser-Busch InBev
CJ Corporation- Wilmar International
- Tyson Foods
FEMSA (Fomento Económico Mexicano)
Mondelēz International
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