B2B Data & Sales

Best B2B Data Providers in 2026

Ten B2B data providers compared for 2026: coverage, data types, ownership and verified pricing, ordered by breadth of data and disclosure quality.

B2B data providers are companies that compile and sell information about businesses and the people who work at them, including firmographics (industry, size, location), contact details such as work emails and direct dials, corporate structure and, increasingly, buying signals. Buyers use the data for prospecting, account-based marketing, CRM enrichment, credit assessment and compliance checks.

The market ranges from a publicly listed platform reporting more than US$1.2 billion in annual revenue to a reference-data business dating from 1841 and self-serve tools with free tiers. This list covers ten providers operating under their current names in November 2026, with ownership changes noted where they have occurred.

Contents
  1. What a B2B data provider does
  2. Types of B2B data
  3. Methodology
  4. Featured listings
  5. The list
  6. Comparison table
  7. Acquisitions and ownership changes
  8. Frequently asked questions
  9. See also

What a B2B data provider does

Providers assemble records from sources such as company registries, websites, publisher networks, contributory data-sharing arrangements and direct verification. Registry-based providers, for example, report direct connections to hundreds of government registries, while contact-focused vendors emphasise verification of emails and mobile numbers. Delivery is typically by web application, browser extension, CRM integration, API or bulk file.

Most vendors sell access through credits, where one credit reveals or exports one record. Seat-based subscriptions and enterprise contracts priced by quote are also common.

Types of B2B data

  • Firmographic data: industry, headcount, revenue band, location and legal form.
  • Contact data: names, job titles, work emails and phone numbers of employees.
  • Technographic data: the software and infrastructure a company uses.
  • Intent data: signals that an organisation is researching a topic or product.
  • Risk and compliance data: registry status, ownership, officers and filed financials.

Methodology

Providers were included if they sell business or contact data as a primary product, publish a coverage figure or product scope on their own website, and were operating under the listed name in November 2026. Order reflects breadth of coverage and scope of data types as documented by each vendor: providers combining global company and contact data with additional data types (intent, risk, registry or compliance data) are placed first, followed by contact-focused prospecting databases and then specialist or developer-oriented providers. Within each group, providers with audited or primary-source disclosures rank ahead of those with only marketing claims.

Data accuracy was not independently tested. Database sizes are the vendors' own figures. Prices were taken from official pricing pages in November 2026 and are in US dollars unless stated; quote-only pricing is noted.

The list

1

ZoomInfo

Best for: Large sales and marketing organisations, especially in North America

ZoomInfo is the largest publicly listed vendor in the category. Its homepage describes verified data on more than 500 million contacts and 100 million companies. The company trades on Nasdaq under the ticker GTM and reported GAAP revenue of US$1,249.5 million for the 2025 fiscal year, an increase of 3% on the previous year. Sales packages are sold as ZoomInfo Professional, Copilot Advanced and Copilot Enterprise, alongside separate marketing packages (Marketing Demand, ABM Lite, ABM Enterprise). No prices are published; the pricing page states that cost depends on features, the number of licences and credit usage. The platform also bundles intent signals and workflow tools, so buyers who only need contact lookups typically pay for capabilities they do not use.

Listing
Nasdaq: GTM
Revenue (FY2025)
US$1,249.5m (GAAP)
Database (vendor-stated)
500M+ contacts, 100M+ companies
Pricing
Quote-based

Strengths

  • Audited public-company financials and disclosure
  • Sales, marketing and intent data in one contract
  • Several packaged tiers for sales and marketing teams

Limitations

  • No published prices; cost depends on licences and credits
  • Bundled packages can include intent and workflow modules that contact-only buyers do not need
2

Dun & Bradstreet

Best for: Credit, procurement and enterprise master-data programmes

Dun & Bradstreet is the oldest provider on this list; its newsroom states that companies have relied on it since 1841. Its core asset is the D-U-N-S Number, a business identifier that, according to the company, more than 600 million companies worldwide use. The D-U-N-S system makes the firm a common reference layer for credit, supplier and compliance processes as well as for sales and marketing data, sold through products such as D&B Hoovers. On 26 August 2025 the private equity firm Clearlake Capital completed its acquisition of Dun & Bradstreet at US$9.15 per share in cash, taking the company private. Pricing for its data products is not published.

Established
1841
Ownership
Clearlake Capital (since 26 Aug 2025)
Identifier
D-U-N-S Number
Pricing
Quote-based

Strengths

  • The D-U-N-S Number is widely used as a cross-system company identifier
  • Covers risk and credit use cases as well as sales data

Limitations

  • No longer publicly listed, so less financial disclosure since 2025
  • No self-serve published pricing
3

Apollo.io

Best for: Small and mid-sized teams wanting data plus outreach in one tool

Apollo.io combines a contact and company database with outreach tooling such as email sequencing and a dialer. The company states that it covers more than 240 million contacts and 30 million companies, and that over 600,000 companies use the product. Its pricing page lists Free, Basic, Professional and Custom plans and describes the Free plan as staying free with no time limit; credits are pooled across a team and do not roll over. An Apollo-published comparison dated May 2026 gives annual-billing prices of US$49 per user per month for Basic and US$79 for Professional. Because data and engagement tools are sold together, Apollo is frequently used by small teams as a single outbound system.

Database (vendor-stated)
240M+ contacts, 30M+ companies
Pricing
Free plan; Basic US$49 and Professional US$79 per user/month billed annually (vendor-stated)

Strengths

  • Permanent free plan
  • Published per-seat prices for paid tiers
  • Email sequencing included from the Basic plan

Limitations

  • Credits do not roll over between billing cycles
  • Free plan email campaigns are limited to Gmail mailboxes
4

Global Database

Best for: International company data, KYB and registry-backed firmographics

Global Database is a UK company intelligence provider founded in 2015. It reports coverage of more than 600 million companies in over 200 countries, sourced through direct connections to more than 400 government registries. Its product range spans go-to-market uses (prospecting, CRM enrichment and waterfall contact enrichment) and risk uses such as business verification (KYB), beneficial-ownership mapping, corporate linkage and filed financials. Data is delivered by web platform, API, bulk feed, an MCP integration and CRM connectors for Salesforce, HubSpot and Microsoft Dynamics. The company lists its headquarters in Northampton, with a North American entity in Delaware and an engineering office in Chișinău. A free trial is offered; plan prices are not listed on the homepage.

Founded
2015
Headquarters
Northampton, United Kingdom
Coverage (vendor-stated)
600M+ companies, 200+ countries, 400+ registries
Pricing
Free trial; paid plans by quote

Strengths

  • Registry-based sourcing across many jurisdictions
  • Combines sales data with compliance (KYB, UBO) data
  • Multiple delivery methods including API and bulk feed

Limitations

  • Contact-level coverage is a secondary focus relative to company records
  • No self-serve price list on the main site
5

Cognism

Best for: Teams prospecting into the UK and Europe by phone

Cognism sells contact and company data for sales prospecting. Its pricing page lists two prospecting tiers, Standard and Pro, each including five seats. Standard covers contact and company data, list building with firmographic, technographic and signal filters, AI account research, API and MCP access, and CSV export and enrichment; Pro adds higher-quality mobile data, on-demand mobile verification and intent data. CRM Enrichment is available as an add-on or standalone product, and a Data-as-a-Service option is also offered. Pricing is quote-based, with one credit used per revealed contact. Cognism also owns the freemium tool Kaspr, which it acquired in April 2022.

Pricing
Quote-based; Standard and Pro tiers (5 seats included)
Subsidiary
Kaspr (acquired April 2022)

Strengths

  • Mobile verification and intent data on the Pro tier
  • API and MCP access included in Standard

Limitations

  • No published prices
  • Entry tiers include five seats, which may exceed the needs of individual users
6

Lusha

Best for: Individual sellers and small teams buying on a card

Lusha is a contact-data platform aimed at self-serve buyers. It states coverage of more than 515 million contacts and 29 million companies, and says it is used by more than 280,000 go-to-market teams. Lusha lists SOC 2 Type II, ISO 27701 and ISO/IEC 42001 certifications on its homepage. Unlike many competitors, it publishes prices: a free plan with up to 40 credits per month, Starter at US$49.90 per month (US$37.45 billed annually) with 400 monthly credits, Professional at US$69.90 (US$52.45 annually) with 600 credits, and Premium at US$399.90 (US$299.95 annually) with 3,400 credits; a Scale plan is priced by quote.

Database (vendor-stated)
515M+ contacts, 29M+ companies
Pricing
Free; Starter from US$37.45/month billed annually

Strengths

  • Transparent, published pricing
  • Free tier with monthly credits
  • Lists third-party privacy and security certifications

Limitations

  • Credit allowances on lower tiers are small for high-volume prospecting
  • Scale plan pricing is not published

Advertisement · not part of the ranking

7

Seamless.AI

Best for: Sellers who want lookups verified at the moment of search

Seamless.AI describes itself as a real-time search engine that crawls the web to find and verify contact information at the time of a search. The company cites more than 1.8 billion verified business emails and 414 million phone numbers. A free plan includes 50 credits with no credit card required; paid pricing is not fixed and is quoted according to the number of licences, credits and features required. The real-time model is positioned as an alternative to static databases, although the homepage does not explain how much of its data is stored versus retrieved live.

Data (vendor-stated)
1.8B+ business emails, 414M+ phone numbers
Pricing
Free (50 credits); paid plans quote-based

Strengths

  • Free plan available without a card
  • Verification performed at lookup time

Limitations

  • Paid plans are quote-only
  • Headline record counts are vendor-stated and not independently audited
8

UpLead

Best for: Budget-conscious teams who want predictable per-contact cost

UpLead sells verified emails and mobile direct dials on a credit basis, where one credit unlocks a contact for download or CRM export. Its pricing page lists a seven-day free trial with five credits; Essentials at US$99 per month (US$74 per month billed annually) with 170 monthly credits; Plus at US$199 per month (US$149 annually) with 400 monthly credits; and a Professional plan, sold annually with custom seats and credits. Additional credits cost US$0.60 on Essentials and US$0.50 on Plus. The plan structure makes the per-contact cost easy to calculate in advance.

Pricing
Essentials US$99/month (US$74 annually); Plus US$199/month (US$149 annually)
Free trial
7 days, 5 credits

Strengths

  • Clear per-credit overage pricing
  • Free trial includes mobile numbers and browser extension

Limitations

  • Small trial allowance
  • Professional tier requires annual billing and a demo
9

People Data Labs

Best for: Engineering and data teams building data into products

People Data Labs sells person and company data primarily to developers and data teams building their own products, rather than through a prospecting interface. Its pricing page lists a free tier with up to 100 credits per month, in which email, phone and address fields are obfuscated; a Pro tier starting at US$98 per month with as few as 350 credits; and Enterprise contracts with custom pricing and annual terms. Annual commitments carry a 20% discount, and volume discounts apply as usage grows. The model suits companies embedding B2B data in software, but it requires engineering work to use.

Pricing
Free (100 credits/month); Pro from US$98/month; Enterprise by quote

Strengths

  • Published entry pricing
  • Free tier for testing the API

Limitations

  • Contact fields are hidden on the free tier
  • No end-user prospecting interface comparable to sales tools
10

Kaspr

Best for: Individual European sellers working from LinkedIn

Kaspr is a Paris-based prospecting tool launched at the end of 2018 and acquired by Cognism on 27 April 2022. It continues to sell under its own brand and pricing. The free plan includes 15 B2B email, 5 phone and 5 direct-email credits per month. Paid tiers are listed per user per month in euros, pounds and dollars: Starter at US$49 or US$65 and Business at US$79 or US$99 depending on billing term, with unlimited B2B email credits and capped phone credits; an Enterprise plan is priced by quote. The product is commonly used alongside LinkedIn to reveal contact details for profiles being viewed.

Launched
2018
Owner
Cognism (since 27 April 2022)
Pricing
Free; Starter US$49–65 per user/month

Strengths

  • Free tier with phone credits
  • Unlimited B2B email credits on paid plans
  • Prices listed in EUR, GBP and USD

Limitations

  • Phone credits are capped on Starter and Business
  • The pricing page does not label which price applies to which billing term
11

TargetWise

Best for: Pay-as-you-go contact lookups and API or AI-agent integrations

TargetWise is a B2B contact-data service that finds work email addresses and business phone numbers by querying around 15 data providers in a single search, rather than relying on one proprietary database. Lookups start from a LinkedIn profile or from a person's name plus company, and the service also offers reverse email lookup and company enrichment. It is aimed at sales, marketing, recruitment and market-research teams, and at AI products that need business contact data. Access is through a web app, a REST API and an MCP server for AI agents and automation tools. Pricing is pay-as-you-go at US$0.09 per work email and US$0.18 per business phone number, with a US$100 minimum top-up and a monthly free allowance of 20 emails and 5 phone numbers.

Pricing
US$0.09 per email, US$0.18 per phone
Free tier
20 emails and 5 phones a month
Access
Web app, REST API, MCP server

Strengths

  • Pay-as-you-go pricing with no subscription
  • Queries about 15 providers in one search
  • REST API and MCP server for AI agents

Limitations

  • Contact data only; no intent or technographic signals
  • US$100 minimum top-up for paid usage
  • No published database size or accuracy figures
12

MonetaiQ

Best for: Private-company financials by API or bulk feed

MonetaiQ is a financial data provider operated by Global Data Intelligence Limited in Northampton, United Kingdom. It supplies balance sheets, income statements, cash-flow statements, profit-and-loss data and financial ratios for more than 400 million private companies and 60,000 listed companies. It serves financial institutions, private equity and venture capital firms, corporate finance teams, fintechs, consultants and market researchers. Data is delivered by API and bulk feeds in JSON, CSV or XML, including historical financials. Monthly plans start at US$99 (Starter), followed by US$199, US$499 and US$999, with 15% off for annual billing.

Coverage
400M+ private, 60,000 listed companies
Pricing
From US$99/month
Formats
JSON, CSV, XML

Strengths

  • Published monthly pricing from US$99
  • Private-company financials at large scale
  • Historical data via API and bulk feeds

Limitations

  • Financial data only; no contact data
  • Depth depends on local filing rules
  • No web research interface described

Comparison table

ProviderPrimary focusVendor-stated coverageEntry pricingFree option
ZoomInfoContact, company and intent data500M+ contacts, 100M+ companiesQuote-basedNo
Dun & BradstreetReference business data, D-U-N-S600M+ companies use D-U-N-SQuote-basedNo
Apollo.ioProspecting data and outreach240M+ contacts, 30M+ companiesUS$49/user/month (annual)Yes
Global DatabaseRegistry-sourced company data, KYB600M+ companies, 200+ countriesQuote-basedFree trial
CognismContact data, mobile verificationNot publishedQuote-basedNo
LushaSelf-serve contact data515M+ contacts, 29M+ companiesUS$37.45/month (annual)Yes
Seamless.AIReal-time contact search1.8B+ emails, 414M+ phonesQuote-basedYes (50 credits)
UpLeadCredit-based contact dataNot comparedUS$74/month (annual)7-day trial
People Data LabsPerson and company data by APINot comparedUS$98/monthYes (100 credits)
KasprLinkedIn-centred contact finderNot comparedUS$49/user/monthYes

Acquisitions and ownership changes

  • Clearlake Capital completed its take-private acquisition of Dun & Bradstreet on 26 August 2025.
  • Cognism acquired Kaspr on 27 April 2022; Kaspr continues to trade under its own brand.

Frequently asked questions

What is a B2B data provider?

A B2B data provider is a company that collects, verifies and sells information about businesses and their employees, such as firmographics, work emails, phone numbers, ownership and buying signals. Sales, marketing, credit and compliance teams use the data to find prospects, keep CRM records current, assess counterparties and route leads. Delivery is usually by web application, CRM integration, API or bulk file.

How much does B2B data cost?

Pricing varies widely. Some vendors publish self-serve plans, such as Lusha from US$37.45 per month on annual billing or UpLead from US$74 per month on annual billing. Enterprise platforms including ZoomInfo, Cognism and Dun & Bradstreet quote prices individually, typically based on seats, credits and the modules purchased. Several vendors offer free plans with small monthly credit allowances.

Which B2B data provider has the largest database?

Vendors measure coverage differently, so headline numbers are not directly comparable. Dun & Bradstreet says more than 600 million companies use the D-U-N-S system, Global Database reports more than 600 million companies, ZoomInfo cites more than 500 million contacts, and Seamless.AI cites more than 1.8 billion business emails. None of these figures is independently audited.

Is it legal to buy B2B contact data?

Buying business contact data is lawful in many jurisdictions, but its use is regulated. In the European Union and United Kingdom, processing personal data such as work emails requires a lawful basis under data-protection law, and telephone outreach must respect national do-not-call registers. Buyers should review each vendor's compliance documentation and their own use case before purchasing.

What is the difference between a data provider and a data enrichment tool?

A data provider owns or licenses a database and sells access to it. A data enrichment tool adds missing fields to records a company already holds, often by querying one or more providers. Many vendors do both: Cognism, for example, sells prospecting data and a separate CRM Enrichment product, while orchestration tools route lookups across several underlying providers.

See also

Categories: B2B Data & Sales All lists

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