Listopedia

Dun & Bradstreet

D-U-N-S-anchored entity data with beneficial ownership and compliance screening

Overview

D&B Hoovers is the sales and marketing intelligence product of Dun & Bradstreet, the business-information company best known for its D-U-N-S identifiers and commercial credit data. Dun & Bradstreet has been privately held since 26 August 2025, when Clearlake Capital completed its acquisition; stockholders received US$9.15 a share in cash and the shares were delisted from the New York Stock Exchange.[20]

Dun & Bradstreet describes Hoovers as a tool to identify and prioritise opportunities using its data, buying signals and AI-generated insights. The product page lists company and contact intelligence for finding accounts and buying groups; buying signals, trigger events, website engagement and company news; account prioritisation based on fit and business change; AI workflows for outreach; and an MCP connection that brings Hoovers data into AI tools and agent workflows. A Salesforce integration is referenced in a customer testimonial.[19]

Hoovers’ distinguishing feature is its parent’s data heritage: organisations that already use Dun & Bradstreet for supplier risk or credit decisions can use the same company records for prospecting, which simplifies matching across finance and sales systems. The product page does not publish database counts or prices; it offers a free trial and directs buyers to a sales line.[19] The limitations are the lack of published pricing, less emphasis on self-serve contact reveals than the extension-based tools, and the uncertainty that typically accompanies a change of ownership to private equity.

Dun & Bradstreet features

  • PAYDEX score, 1 to 100, from verified supplier trade experiences
  • Delinquency Predictor and Failure Scores on 1 to 5 scales
  • Free D-U-N-S Number registration
  • Business Information Report and Credit Evaluator Plus single reports
  • Credit Insights subscriptions for monitoring a firm's own file
  • Maximum Credit Recommendation and Supplier Evaluation Risk rating
  • Configurable credit-risk alerts
  • Portfolio change summaries

Dun & Bradstreet pricing

Business Information Report one-pack US$189.99, BIR Snapshot one-pack US$139.99, Credit Evaluator Plus one-pack US$61.99 (annual packs). D&B Credit Insights: Basic US$49/month or US$499/year; Plus US$149/month or US$1,499/year; Premium US$199/month or US$1,999/year. Subscriptions renew automatically at the list price in effect at renewal.

Dun & Bradstreet strengths and limitations

Strengths

  • PAYDEX scale and risk bands documented on D&B's own site
  • D-U-N-S Number registration is free
  • Full published price list for small-business products
  • Global coverage through owned operations and partners
  • The D-U-N-S Number is widely used as a cross-system company identifier
  • Covers risk and credit use cases as well as sales data

Limitations

  • PAYDEX needs suppliers to report trade experiences; thin files are common for young firms
  • Long product list with many legacy names (CreditBuilder, CreditSignal) can confuse buyers
  • Single reports are more expensive than Experian's or Equifax's
  • Subscriptions auto-renew at the then-current list price
  • No longer publicly listed, so less financial disclosure since 2025
  • No self-serve published pricing

Appears in

Dun & Bradstreet alternatives and competitors

Alternatives to Dun & Bradstreet: companies ranked in the same lists.

Is this your company?

Update the description, logo, image and link through the submission form. Editors review every change.

Update this listing

Is your company missing from a list?

Send your logo, description and link. Editors review every submission, and approved listings are clearly labelled.

Add your company