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Clay

Enrichment workflow platform drawing on 200+ data and AI vendors

Overview

Clay began in Brooklyn in 2017. Its about page reports a US$115 million raise at a US$7.1 billion valuation led by Wellington Management, following a US$100 million Series C at a US$3.1 billion valuation; investors include Sequoia, Meritech, CapitalG and First Round. Named customers include OpenAI, ElevenLabs, Mistral AI and Intercom.[22]

Clay is not a single database. It is a spreadsheet-like workspace that queries more than 150 data providers, often in a waterfall that tries one source after another until a field is found, and adds an AI research agent, Claygent, that reads websites to answer custom questions about each account.[21] Growth-marketing and sales-operations teams use it to build highly specific lists that standard filters cannot express, and the company associates its rise with the job title “GTM engineer”.[22]

Plans are metered in two units: actions and data credits. The free plan includes unlimited seats and tables, multi-provider waterfalls, Claygent and bring-your-own API keys, but no phone enrichment and a 200-row table limit. Launch adds phone enrichment, job-change signals and email sending; Growth adds CRM auto-sync, HTTP API integrations and web intent signals; Enterprise adds SSO/SAML, SCIM, role-based access and data-warehouse connections. Annual billing saves 10%.[21] Limitations: the pricing page itself shows inconsistent figures between its header and FAQ, credit rollover rules are stated differently in two places, and the product requires more setup skill than a point-and-click contact finder.

Clay features

  • 150+ data providers in one workspace
  • Waterfall enrichment across providers
  • Claygent AI web research agent
  • Job-change and web intent signals
  • CRM auto-sync (Growth and above)
  • SSO/SAML and SCIM on Enterprise

Clay pricing

Prices in dollars. Free: 500 actions and 100 data credits/month. Launch: US$167/month in the plan header (US$185 in the page's FAQ), from 15,000 actions and 2,500 data credits/month. Growth: US$446/month in the header (US$495 in the FAQ), from 40,000 actions and 6,000 data credits/month. Enterprise: custom. Annual billing saves 10%.

Clay strengths and limitations

Strengths

  • Multi-provider waterfalls available even on the free plan
  • Bring-your-own API keys supported
  • AI research agent available even on the free plan
  • Unlimited seats on every plan
  • Exact headcount published
  • Branding and web delivered by one team

Limitations

  • Two separate meters (actions and data credits) complicate cost forecasting
  • Free plan excludes phone enrichment
  • Inconsistent prices on the pricing page
  • Requires workflow-building skill to use fully
  • Smaller team than the larger agencies listed
  • Founding year not stated precisely

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