AI Tools

Best AI Sales Tools in 2026

Eleven AI sales tools for prospecting, outreach and revenue intelligence, with verified pricing, ordered by vendor-published customer count.

AI sales tools are software products that use machine learning and language models to help sales teams find prospects, research accounts, write and send outreach, analyse calls and forecast revenue. Since 2025 most vendors have added AI agents that carry out tasks such as account research or follow-up on a seller's behalf; HubSpot, for example, sells a Prospecting Agent that runs on usage credits, and Gong describes agents that automate follow-ups, pipeline edits and forecast corrections.

This list covers eleven tools available in November 2026, spanning data and prospecting platforms, sales-engagement software, conversation and revenue intelligence and CRM suites. Prices and plan details are taken from official pricing pages, and customer figures from vendor websites or annual reports.

Contents
  1. Categories of AI sales tool
  2. Credits and usage-based pricing
  3. Methodology
  4. The list
  5. Comparison table
  6. Evaluating vendor claims
  7. Frequently asked questions
  8. See also

Categories of AI sales tool

  • Prospecting and data platforms (Apollo.io, Clay, ZoomInfo) supply contact and company data and use AI to research accounts and enrich records. Clay, for instance, combines more than 150 data sources with AI research agents.
  • Sales engagement tools (lemlist, Outreach, Amplemarket, Nooks) run multichannel sequences of emails, calls and LinkedIn messages, with AI writing and prioritisation.
  • Conversation and revenue intelligence (Gong, Salesloft) record and analyse customer interactions, coach sellers and forecast pipeline.
  • CRM suites (HubSpot, Salesforce) embed AI agents into the system of record.

The boundaries are blurring: Gong now sells an engagement product, Salesloft sells Clari's forecasting product, and Apollo combines a contact database with sequencing.

Credits and usage-based pricing

AI features are increasingly metered in credits rather than included in a seat price. HubSpot's paid Sales Hub tiers include monthly HubSpot Credits that reset and do not roll over; Outreach combines per-user seats with AI credit allowances from 10,000 to 100,000 per package; Apollo pools credits across a team and lets unused ones expire each cycle; and Clay separates "actions" from "data credits". Buyers comparing tools therefore need to estimate usage as well as seat counts.

Methodology

Products were included if they are sold to sales or go-to-market teams, include AI features or agents that research, write, prioritise or analyse on a seller's behalf, and were available to new customers in November 2026. Pricing and plan details come from official pricing pages; customer counts come from vendor websites, or for ZoomInfo from its annual report filed with the SEC.

Entries are ordered by the customer count each vendor publishes, from largest to smallest. The units differ (companies, teams or customers) and the figures are self-reported, except ZoomInfo's audited filing; HubSpot's count covers all its products. Vendors that publish no numeric count are listed last in alphabetical order. The ranking indicates installed base, not product quality, and no product was tested hands-on.

The list

1

Apollo.io

Best for: Small and mid-size teams wanting data and outreach in one tool

Apollo.io combines a B2B contact database, listed at 240 million contacts and 30 million companies, with email sequencing and AI features; it states that more than 600,000 companies use it. AI capabilities include an AI Assistant, AI-researched data fields that consume credits, background agents marketed as Intelligence, and Builder Studio for constructing custom AI workflows. A free plan has no time limit, although free email campaigns connect only to Gmail. The pricing page's structured data lists Basic at US$49 and Professional at US$99 per month on monthly billing, with annual billing discounted and a Custom tier for larger teams.

Pricing
Free; Basic US$49/month; Professional US$99/month (monthly billing)
Database
240M contacts, 30M companies (vendor figure)
Customers
600,000+ companies (vendor figure)

Strengths

  • Permanent free plan
  • Data, sequencing and AI research in one product

Limitations

  • Unused credits expire each billing cycle
  • Free plan campaigns limited to Gmail mailboxes
2

Clay

Best for: Revenue operations teams building custom enrichment workflows

Clay describes itself as infrastructure for gathering data, running agentic workflows and launching go-to-market plays, with access to more than 150 data sources and AI research agents; it says it is used by more than 500,000 go-to-market teams. Its AI agent, Claygent, researches the web to produce custom data points and is included on every plan, including Free. The free plan provides 500 actions and 100 data credits a month with unlimited seats; Launch was listed at US$167 a month and Growth at US$446, with a 10% annual discount, though the page's FAQ quoted higher figures of US$185 and US$495.

Pricing
Free; Launch from US$167/month; Growth from US$446/month
Data sources
150+
Customers
500,000+ GTM teams (vendor figure)

Strengths

  • AI research agent available even on the free plan
  • Unlimited seats on every plan

Limitations

  • Inconsistent prices on the pricing page
  • Requires workflow-building skill to use fully
3

HubSpot Sales Hub

Best for: Small and mid-size businesses wanting CRM and AI in one platform

HubSpot, founded in 2006 and headquartered in Boston, reports about 306,000 customers across its products. Sales Hub adds pipeline management, sequences and AI agents to the HubSpot CRM. HubSpot claims its Prospecting Agent can double response rates compared with traditional sequences and cut account research time by up to 95%. A free tier covers two users; Starter costs US$7 per seat per month on annual billing, Professional US$90 and Enterprise US$150, with one-time onboarding fees of US$1,500 and US$3,500 on the upper tiers. Paid tiers include 500, 3,000 or 5,000 HubSpot Credits a month for AI features, with extra credits at US$0.010 each.

Founded
2006
Headquarters
Boston, Massachusetts, US
Pricing
Free (2 users); Starter US$7, Professional US$90, Enterprise US$150 per seat/month
Customers (all products)
About 306,000

Strengths

  • AI agents work directly on CRM records
  • Low-cost Starter tier

Limitations

  • Onboarding fees on Professional and Enterprise
  • Agent usage consumes credits that do not roll over
4

ZoomInfo

Best for: Enterprise teams needing large-scale contact and intent data

ZoomInfo Technologies, headquartered in Vancouver, Washington, reported revenue of US$1.25 billion for 2025 and more than 35,000 customers at year end. Its paid products are ZoomInfo Copilot, Sales, Marketing, Operations and Talent, with a free community edition, ZoomInfo Lite. Copilot tiers add AI-generated buying groups and talking points (Copilot Advanced) and account summaries, ideal-customer-profile creation and a chat interface (Copilot Enterprise). Pricing is not published; it depends on features, number of licences and credit usage, with each contact or company export using one credit.

Revenue (FY2025)
US$1.25bn
Headquarters
Vancouver, Washington, US
Pricing
Quote-based
Customers
35,000+ (Form 10-K, Dec 2025)

Strengths

  • Customer count audited in SEC filings
  • AI features built on a large proprietary dataset

Limitations

  • No published prices
  • Credit-based exports add usage cost on top of licences
5

lemlist

Best for: Small outbound teams running multichannel sequences

lemlist, made by the company lempire, is a sales-engagement platform that sources leads from a database of more than 600 million contacts and runs campaigns across email, LinkedIn, calls, WhatsApp and SMS; it states that more than 20,000 sales teams use it. Its plans include AI agents for signals, enrichment and messaging, and the Multichannel plan adds LinkedIn agents, AI reply detection, AI-generated replies and call summaries. The Email plan costs US$55 per user per month billed yearly (US$69 monthly) and Multichannel US$87 (US$109 monthly), with a 14-day trial including 200 credits.

Company
lempire
Pricing
Email US$55, Multichannel US$87 per user/month (yearly)
Customers
20,000+ sales teams (vendor figure)

Strengths

  • Email deliverability warm-up tools included
  • Wide channel coverage including WhatsApp and SMS

Limitations

  • No free plan, only a trial
  • Many AI features reserved for the higher-priced Multichannel plan
6

Gong

Best for: Mid-size and enterprise sales organisations focused on coaching and forecasting

Gong captures and analyses customer calls, emails and meetings and describes its product as a "Revenue AI OS"; it states that more than 5,000 customers use it. Components include Gong Engage for outreach, Gong Forecast, Gong Enable for coaching, and Gong Agents, which automate follow-ups, pipeline edits, enablement triggers and forecast corrections. Gong names Anthropic and Uber for Business among customers reporting productivity gains. Licences are priced per user, with a platform fee that depends on the number of users; prices are given only in a customised proposal.

Pricing
Quote-based; per-user licences plus platform fee
Customers
5,000+ (vendor figure)

Strengths

  • Agents act on data from recorded customer interactions
  • Forecasting, coaching and engagement in one platform

Limitations

  • No published pricing
  • Platform fee adds cost beyond per-user licences
7

Salesloft

Best for: Sales teams combining engagement and forecasting

Salesloft, Inc. describes its product as a "predictive revenue system" that captures signals across a company's software and turns them into recommended actions; it cites more than 4,000 sales teams as customers. Its products include Cadence for sales engagement, Conversation Intelligence, Deals and, for executives, Clari Forecast and pipeline inspection; the clari.com domain now redirects to Salesloft's site. An AI engine prioritises signals and triggers agents, for example to write AI forecast summaries for revenue leaders or update meeting preparation, with some tasks requiring human review. Prices are not published on its home page.

Company
Salesloft, Inc.
Products
Cadence, Conversation Intelligence, Clari Forecast
Customers
4,000+ sales teams (vendor figure)

Strengths

  • Engagement and Clari forecasting under one vendor
  • Explicit human-review step for some agent actions

Limitations

  • No published pricing
  • Product line is being combined with Clari's, so packaging may change
8

Nooks

Best for: Sales development teams making high call volumes

Nooks sells an AI dialer, which it markets as helping teams connect with three times more prospects, alongside a "Revenue Agent Platform" with agents for inbound, outbound, deal management, expansion and coaching. Its flagship agent, Node, is described as an AI personal assistant that works deals in the background. Other capabilities include AI sequencing, signals and enrichment, and AI coaching. Nooks states that more than 2,000 teams use it; prices are not shown on its home page.

Products
AI Dialer, AI Sequencing, Signals, AI Coaching, Node agent
Customers
2,000+ teams (vendor figure)

Strengths

  • Strong focus on phone prospecting
  • Agents span the sales cycle beyond dialling

Limitations

  • Pricing not shown on the home page
  • Smaller installed base than the largest vendors
9

Amplemarket

Best for: Small outbound teams wanting data and AI writing bundled

Amplemarket combines prospect data with outbound sequencing and a family of AI features branded Duo: Duo Copilot, Copywriter for personalised emails, Competitive Intelligence, Signals for buying intent, Voice for AI voice messages and Inbox for drafted replies. The Startup plan costs US$600 a month on an annual term for two users and 27,000 contacts; Growth and Elite are custom-priced for four and ten users. Duo Copilot is included on all plans, while Voice and Inbox are reserved for higher tiers. The company says "thousands of companies" use it but gives no exact figure.

Pricing
Startup US$600/month (annual, 2 users); Growth and Elite custom
AI
Duo Copilot on all plans

Strengths

  • Data, sequencing and AI writing in one subscription
  • MCP add-on allows use from AI assistants

Limitations

  • High entry price relative to per-seat tools
  • Advanced Duo features limited to upper plans
10

Outreach

Best for: Enterprise sales teams standardising on one execution platform

Outreach sells sales engagement, conversation intelligence, deal management and forecasting, packaged as Amplify Essentials, Core, Plus and Pro. Pricing is custom, combining per-user seats with AI credits: 10,000 in Essentials, 25,000 in Core, 50,000 in Plus and 100,000 in Pro, with no platform fee and support included. Its AI agents include Omni, Research, Revenue, Personalization, Deal and a Meeting Prep Agent; Essentials excludes the Revenue and Personalization agents. The company states that sellers using it close more than two million opportunities a month but does not give a customer count.

Pricing
Quote-based; per-user seats plus AI credits
Packages
Amplify Essentials, Core, Plus, Pro

Strengths

  • No platform fee
  • Clearly defined AI credit allowances per package

Limitations

  • No published list prices
  • Some agents unavailable in the entry package
11

Salesforce Agentforce Sales

Best for: Large organisations already running Salesforce CRM

Salesforce's Sales Cloud is priced per user per month: Starter Suite US$25, Pro Suite US$100, and on annual billing Core US$195, Advanced US$395 and Max US$550. AI can be added to Core and above, and Agentforce for Sales is included in Max; separately, Agentforce for Sales is listed from US$125 per user per month. Free trials are offered on all editions except Max, and a free suite appears in the feature comparison. Salesforce does not publish a customer count on the pages reviewed.

Pricing
Starter Suite US$25 to Max US$550 per user/month; Agentforce for Sales from US$125/user/month

Strengths

  • Agents operate on the CRM used by many large enterprises
  • Published edition prices

Limitations

  • AI requires Core or higher, or a separate Agentforce licence
  • Upper editions are expensive per user

Comparison table

ProductCategoryFree planLowest published pricePublished customers
Apollo.ioData and engagementYesUS$49/month (monthly)600,000+ companies
ClayData orchestrationYesUS$167/month500,000+ teams
HubSpot Sales HubCRMYes (2 users)US$7/seat/month (annual)About 306,000 (all products)
ZoomInfoDataZoomInfo LiteQuote-based35,000+
lemlistEngagementNo (trial)US$55/user/month (yearly)20,000+ teams
GongRevenue intelligenceNoQuote-based5,000+
SalesloftEngagement and forecastingNoNot published4,000+ teams
NooksDialer and agentsNot statedNot published2,000+ teams
AmplemarketData and engagementTrialUS$600/month (2 users, annual)Not published
OutreachEngagement and intelligenceNoQuote-basedNot published
Salesforce Agentforce SalesCRMFree suiteUS$25/user/monthNot published

Evaluating vendor claims

Many vendors publish performance figures attributed to customers, such as response-rate or productivity gains. These are selected case studies rather than independent measurements, and the conditions behind them are rarely disclosed. Customer counts are also defined differently: ZoomInfo reports customers in an audited annual filing, whereas Clay counts "go-to-market teams" and lemlist "sales teams" on their websites, units that can include free users. Trials and pilots on a team's own pipeline are the usual way buyers test whether a tool's AI output is accurate enough to send to prospects.

Frequently asked questions

What are AI sales tools used for?

They automate or assist with prospecting, account research, writing outreach, prioritising leads, analysing sales calls and forecasting revenue. Data platforms such as Apollo.io and ZoomInfo supply contacts and AI-generated research, engagement tools such as lemlist and Outreach run multichannel sequences, and revenue-intelligence tools such as Gong analyse recorded conversations and coach sellers.

Are there free AI sales tools?

Several vendors offer free plans. Apollo.io has a free plan with no time limit, Clay's free plan includes its Claygent AI research agent with 500 actions a month, HubSpot Sales Hub is free for up to two users, and ZoomInfo offers a free community edition called ZoomInfo Lite. Free plans have usage limits that make them suitable mainly for evaluation or very small teams.

What is an AI sales agent?

An AI sales agent is software that performs a sales task with limited human input, such as researching an account, drafting a personalised email, updating CRM fields or preparing for a meeting. Examples include HubSpot's Prospecting Agent, Clay's Claygent, Nooks' Node and Outreach's Research and Deal agents. Most vendors meter agent usage through credits.

How much do AI sales tools cost?

Published prices in November 2026 ranged from US$7 per seat per month for HubSpot Sales Hub Starter on annual billing to US$600 a month for Amplemarket's two-user Startup plan, while Gong, Outreach and ZoomInfo are quote-based. AI usage is often charged separately through credits, so total cost depends on how heavily agents and enrichment are used.

Which AI sales tool has the most customers?

Among the tools in this list, Apollo.io publishes the largest figure, more than 600,000 companies, followed by Clay at more than 500,000 go-to-market teams. These are self-reported figures that may include free users. ZoomInfo reports more than 35,000 customers in its audited annual filing for 2025.

See also

Categories: AI Tools All lists

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