Best Intent Data Providers in 2026

6sense combines third-party intent data with predictive models for account-based marketing and sales. The company states that it processes more than a trillion buyer signals a day, draws on a network of more than two million B2B publishers covering over 650 million pages, and refreshes all intent data daily at the account level. It describes its predictive models as trained on more than a decade of purchase outcomes. Products are sold from three starting points, Revenue Marketing, Sales Intelligence and 6sense Intelligence, and can run in the 6sense platform, in a customer's own stack or inside AI agents. Pricing is by quote, with units priced by volume band.

Demandbase collects intent from the advertising bidstream, describing its direct bidstream access as the source of the most intent signals, and cites more than 2.3 trillion monthly intent signals. The same page gives keyword coverage of 950,000+ in one section and 865,000+ intent keywords in another. Demandbase also imports third-party intent from Bombora, G2 and TrustRadius, and can ingest data from other providers. Its flagship Demandbase for Sales and Marketing is priced as a platform fee plus a flat fee per user, and all pricing is customised through a form. Advertising and Data can be bought separately as starting points.

Intentsify combines third-party intent signals with a customer's own website activity. It reports 1.1 trillion intent signals per month, monitoring of more than 460,000 B2B content sites and identification of 4.2 million in-market target accounts. Its data products include Buyer Intelligence, Buying Group Intent, Audiences and Website Visitor Resolution, and it offers activation through digital advertising, lead generation, email and event marketing, alongside managed services. The company has also released an MCP integration that makes its intent data available within AI assistants. Pricing is not published.

Bombora describes itself as having created the B2B intent data category more than a decade ago. Its Company Surge product identifies accounts showing increased research activity; the company cites more than 14 billion monthly events across 5 million company domains and over 25,300 intent topics. Data is gathered through a data cooperative of publishers, brand sites and data providers, which Bombora says operates within consent-based frameworks. More than 10,000 brands, agencies, publishers and platforms use its data, according to the company. Its signals are also distributed through other vendors; Demandbase, for instance, imports Bombora Surge data.

G2 Buyer Intent shows which organisations are researching a vendor's product, category or competitors on G2.com. Signals include product and category page views, competitor comparisons, pricing page visits, review activity and engagement with a vendor's profile. G2 states that its data is based on verified buyer evaluation rather than modelled behaviour, and that 100 million buyers use G2.com; it also cites more than 200 million software buyers a year across G2, Capterra, Software Advice and GetApp. The intent is specific to software purchasing, which makes it most relevant for software vendors. Pricing is not shown on the Buyer Intent page.

Priority Engine is the intent product of Informa TechTarget, the operator of the TechTarget network of technology publications. It describes its data as proprietary prospect-level intent, showing which technologies and vendors individual prospects are researching. The underlying network is described as having more than 58 million permissioned members across 220 media properties focused on B2B technology. Because activity is tied to registered members, the product can identify named individuals rather than only accounts. Pricing is available through the sales team only. The product is most relevant to vendors selling technology, since the network's properties are technology-focused.

HG Insights acquired TrustRadius, a buyer-intelligence business built on verified customer reviews, on 19 June 2025. The combination makes TrustRadius buyer intent data and in-market leads available inside HG's revenue growth intelligence platform, and HG enriches the TrustRadius intent data with its own account-level data. The intent is drawn from the TrustRadius buyer community and its validated reviews. TrustRadius intent is also among the partner feeds that Demandbase imports. The press release does not specify signal volumes, signal types or pricing, so buyers need to obtain those details from HG directly.

ZoomInfo sells intent data as part of its sales and marketing platform rather than as a standalone feed. Its Data API includes an Enrich Intent endpoint alongside endpoints for contacts, companies, technologies and corporate hierarchy, so intent can be joined directly to contact records. Marketing packages are sold as Marketing Demand, ABM Lite and ABM Enterprise, and sales packages as Professional, Copilot Advanced and Copilot Enterprise. Pricing is not published and depends on features, licences and credit usage. The main advantage is that an intent signal can be paired immediately with contacts at the same account.

Apollo.io includes buying-intent topics in its prospecting plans. An Apollo-published comparison dated July 2026 states that Apollo includes more than 15,000 buying intent topics and lists six intent topics on the Basic plan. The same article describes Bombora's own topic coverage as more than 21,600 topics; Bombora's homepage currently cites more than 25,300. Apollo's pricing page lists Free, Basic, Professional and Custom plans. Intent in Apollo is a supporting feature for prioritising accounts within a sales workflow rather than a dedicated intent product, and it is aimed at teams that would not otherwise buy intent data.

Cognism includes intent data in its Pro prospecting plan to help prioritise accounts, together with higher-quality mobile data and on-demand mobile verification. The Standard plan includes signal filters for list building but not the intent data that Pro adds. Both plans include five seats, and pricing is quote-based. For buyers whose main need is contact data with a European focus, Cognism offers intent as part of the same subscription rather than through a separate vendor. Cognism's pricing page does not state the volume of signals or number of topics covered.