Overview
G2 Buyer Intent shows which organisations are researching a vendor’s product, category or competitors on G2.com[8]. Signals include product and category page views, competitor comparisons, pricing page visits, review activity and engagement with a vendor’s profile[8]. G2 states that its data is based on verified buyer evaluation rather than modelled behaviour, and that 100 million buyers use G2.com; it also cites more than 200 million software buyers a year across G2, Capterra, Software Advice and GetApp[8]. The intent is specific to software purchasing, which makes it most relevant for software vendors. Pricing is not shown on the Buyer Intent page[8].
G2 Buyer Intent strengths and limitations
Strengths
- Signals come from explicit product evaluation
- Competitor-comparison activity visible
Limitations
- Limited to software categories
- Coverage depends on research happening on G2
Appears in
G2 Buyer Intent alternatives and competitors
Alternatives to G2 Buyer Intent: companies ranked in the same lists.
6sense
Demandbase
Intentsify- Bombora
Informa TechTarget Priority Engine
HG Insights (TrustRadius)- ZoomInfo
Apollo.io
Cognism
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