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Informa TechTarget Priority Engine

Prospect-level purchase intent from a permissioned technology-media audience

Overview

Priority Engine is the intent product of Informa TechTarget, the operator of the TechTarget network of technology publications[16]. It describes its data as proprietary prospect-level intent, showing which technologies and vendors individual prospects are researching[9]. The underlying network is described as having more than 58 million permissioned members across 220 media properties focused on B2B technology[9]. Because activity is tied to registered members, the product can identify named individuals rather than only accounts. Pricing is available through the sales team only[9]. The product is most relevant to vendors selling technology, since the network’s properties are technology-focused.

Informa TechTarget Priority Engine strengths and limitations

Strengths

  • Person-level rather than only account-level intent
  • Permissioned, registered audience

Limitations

  • Focused on technology purchasing
  • Coverage limited to activity on its own network

Appears in

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