Conversation intelligence software records and analyses spoken business conversations, mainly sales calls, video meetings and contact-centre calls, to produce transcripts, summaries, coaching metrics and deal signals. It is used by sales leaders to coach representatives, by revenue operations teams to keep the CRM current, and by contact centres for quality assurance.
This list covers fourteen products, from enterprise revenue platforms (Gong, Salesloft, Chorus by ZoomInfo) to self-serve AI notetakers, telephony-bundled analytics and call-tracking tools. Prices and features were taken from each vendor's own pages in November 2026.
Contents
- What is conversation intelligence software
- History and market
- Key features to compare
- Pricing models
- How to choose
- Methodology
- The list
- Comparison table
- Alternatives by use case
- Recent developments
- Frequently asked questions
- See also
What is conversation intelligence software
Conversation intelligence software records spoken business conversations, typically sales calls, video meetings and contact-centre calls, converts them to text, and applies speech analytics and language models to extract topics, sentiment, talk ratios, next steps and risk signals. The output feeds coaching, deal reviews, CRM updates and, increasingly, automated follow-up actions.
The category overlaps with several neighbours. An AI meeting assistant or notetaker (such as Fireflies.ai or the base tier of Avoma) records and summarises meetings but usually lacks coaching scorecards and pipeline analytics. Sales engagement software (Outreach, Salesloft) runs email and call sequences and now embeds conversation intelligence. Revenue intelligence platforms combine conversation data with CRM and forecasting. Call tracking software (CallRail, Invoca) attributes inbound calls to marketing campaigns and adds transcript analysis. Contact centre software (Dialpad Support, Observe.AI) applies the same analysis to service agents for quality assurance.
This list covers all of these where conversation analysis is a core, documented capability, and notes for each entry which buyer it is designed for.
History and market
Conversation intelligence emerged in the mid-2010s, when cheap cloud transcription made it practical to record every sales call. Gong received seed funding in 2015 and reported 1,000 customers by 2020; it now reports more than 5,000. Chorus.ai developed in parallel and became part of ZoomInfo, the data company founded in 2007 as DiscoverOrg, which itself merged with ZoomInfo in 2019 and changed its Nasdaq ticker from ZI to GTM in 2025. Avoma and Observe.AI were both founded in 2017, Avoma in Palo Alto and Observe.AI with headquarters now in Redwood City.
The market has consolidated around larger revenue platforms. Sales engagement vendors added recording and analysis (Outreach through Kaia), and Clari, which sold its own recorder as Clari Copilot, has combined with Salesloft; Salesloft is the go-forward brand and Clari's conversation intelligence continues under it. At the same time, generative AI lowered the cost of transcription and summarisation, which produced a wave of low-cost notetakers with free tiers and published prices (Fireflies.ai, Sybill, Avoma) that compete for the small-team end of the market.
No market-size figure from a named research firm was verified for this article, so none is given.
Key features to compare
Recording coverage
Meeting bots capture Zoom, Teams and Google Meet; dialler-based products (Dialpad, Revenue.io) capture only calls routed through them. Sybill and Outreach offer one-sided or invisible capture options for situations where a visible bot is unwelcome.
Transcription and language support
Accuracy in accents and non-English languages varies widely. Translation of transcripts is offered by Outreach Kaia.
Coaching and scorecards
Scorecards, talk-time metrics and call libraries distinguish true conversation intelligence from note-taking. Revenue.io restricts AI scorecards to its top plan; Dialpad gates Live Coach to Advanced tiers.
CRM automation
Most products push summaries to Salesforce or HubSpot; the more advanced ones auto-fill opportunity fields (Sybill CRM Autofill, Outreach automation). Check which fields are written and whether a human review step exists.
Deal and forecast analytics
Gong, Salesloft and Chorus link conversation data to pipeline and forecasting; notetakers generally do not.
Compliance and data controls
Consent notices, one-sided recording, PII redaction, data retention settings, HIPAA business associate agreements and SOC 2 reports matter in regulated industries. Fireflies.ai offers HIPAA readiness on Enterprise; Invoca states HIPAA, PCI DSS and SOC 2 Type 2.
Pricing models
Three models dominate. Enterprise revenue platforms (Gong, Salesloft, Chorus, Outreach, Revenue.io, Invoca, Observe.AI) are quote-based; Gong adds a platform fee on top of per-user licences. Mid-market specialists publish per-seat prices: Avoma's base plans run from US$19 to US$39 per recorder seat per month on annual billing, with conversation intelligence a further US$29; Sybill charges US$30 (Pro) or US$90 (Business) per user per month on annual billing. Telephony-led products charge per user for calling and bundle AI: Dialpad Sell ranges from US$39 to US$79 per user per month. Call-tracking products such as CallRail charge a monthly plan fee plus usage.
Seat-type pricing is a useful alternative: Jiminny and Avoma both separate paid recorders from cheaper or free viewers, which reduces cost where managers and colleagues only read transcripts.
How to choose
Large B2B sales organisations that want coaching, deal inspection and forecasting from one system usually shortlist Gong, Salesloft (with Clari Forecast) and Chorus; the deciding factors are existing contracts with Salesloft, Outreach or ZoomInfo and the cost of a platform fee.
Small and mid-size teams that need recording, summaries and some coaching at a published price are better served by Avoma, Sybill or Fireflies.ai. Salesforce-centric inside-sales teams of 15 seats or more can consider Revenue.io, while teams that also need a phone system can get basic call AI from Dialpad.
Contact centres should evaluate Observe.AI or Dialpad Support, which focus on quality assurance across many agents. Marketing teams measuring inbound calls should look at CallRail (small business) or Invoca (enterprise). European teams can add Modjo and Jiminny to the shortlist.
Methodology
Products were included if conversation recording and analysis is a documented core capability on the vendor's own website and the product is sold under that name in November 2026. Ranking weighs, in order: depth of analysis (coaching, scorecards, deal and forecast linkage), breadth of the documented customer base, and transparency of pricing. Dedicated sales platforms rank above notetakers, which rank above call-tracking and telephony products whose conversation analysis is a secondary function. No hands-on testing or user ratings were used; all facts come from vendor pages listed in the references.
The list
1
Revenue AI platform built on recorded sales conversations
Best for: Mid-size and enterprise B2B sales organisations
Gong is the best-known specialist in conversation intelligence for sales teams. The company was co-founded by Amit Bendov, its chief executive, and Eilon Reshef, its chief product officer; its own company page dates its seed funding to 2015 and records growth from 1,000 customers in 2020 to more than 5,000 customers today. Offices are listed in San Francisco, Lehi, Chicago, New York, Austin, Singapore, Tel Aviv (Ramat Gan) and Dublin.
The product began as a call recorder and analyser and has since been repackaged as the Gong Revenue AI OS, which groups Gong Engage (sales engagement), Gong Forecast, Gong Enable (coaching and enablement), the Gong Revenue Graph data layer, and Gong AI Agents. Gong reports being named a Leader in the 2026 Gartner Magic Quadrant for Revenue Action Orchestration.
Pricing is not published. Gong states that licences are priced per user, that a platform fee applies based on the number of users, and that integration with an existing stack carries no charge; buyers request a proposal by team-size band, from 1–50 users up to 10,000+. The combination of a platform fee and per-seat licences makes Gong comparatively expensive for small teams, and the breadth of the suite means smaller buyers pay for modules they may not use.
Key features
- Call and meeting recording with AI analysis
- Gong Forecast for pipeline forecasting
- Gong Engage sales engagement
- Gong Enable coaching tools
- Revenue Graph data layer
- AI agents across the revenue cycle
Pricing
Quote-based. Per-user licences plus a platform fee scaled to user count; integrations included at no charge. No list prices or free plan published.
Ownership and history
Privately held; co-founded by Amit Bendov and Eilon Reshef, seed-funded in 2015, 1,000 customers by 2020 and 5,000+ by its current count.
- Founders
- Amit Bendov, Eilon Reshef
- Seed funding
- 2015
- Customers
- 5,000+ (company figure)
- Pricing
- Quote-based (per user + platform fee)
Strengths
- Largest customer base among specialists (5,000+)
- Broad suite from recording to forecasting
- Recognised in a 2026 Gartner Magic Quadrant
- Free integration of existing tools
Limitations
- No published pricing
- Platform fee on top of seat licences
- Suite breadth can exceed small-team needs
2
Combined Clari + Salesloft revenue platform with conversation intelligence
Best for: Teams already using Salesloft cadences or Clari forecasting
Salesloft is a sales engagement vendor that now operates as one company with Clari, the forecasting specialist. According to Salesloft, Salesloft is the go-forward company and platform brand, Clari Forecast keeps the Clari name, and Clari's conversation intelligence capabilities continue under the Salesloft brand. The Salesloft site still offers separate log-ins for Clari Forecast, Clari's Conversations product (formerly Clari Copilot), Drift and Groove, reflecting several acquired products being folded together.
The combined product line lists Cadence (sales engagement), Conversation Intelligence, Deals, Rhythm, Clari Forecast, Inspect, Revenue Cadences, Analytics and Signals. The conversation intelligence module records and transcribes calls and feeds insight into the cadence and deal workflows rather than standing alone, which suits teams that already run Salesloft for outbound sequencing.
The main limitation is transition risk: two overlapping conversation products are being merged, and buyers should confirm which recorder, data model and roadmap their contract covers. Pricing is not published.
Key features
- Conversation Intelligence module
- Cadence sales engagement
- Clari Forecast forecasting
- Deals and Inspect pipeline review
- Rhythm AI workflow
- Signals and analytics
Pricing
Quote-based; no published list prices.
- Brand
- Salesloft (Clari Forecast retains Clari name)
- Products
- Cadence, Conversation Intelligence, Deals, Rhythm, Clari Forecast
- Pricing
- Quote-based
Strengths
- Conversation data tied to engagement and forecasting
- Combines two established revenue platforms
- Single vendor for cadences, deals and forecasts
Limitations
- Product overlap during post-merger integration
- No public pricing
- Several legacy log-ins still in use
3
CB
Conversation intelligence integrated with ZoomInfo contact data
Best for: Existing ZoomInfo customers
Chorus is the conversation intelligence product of ZoomInfo, the Vancouver, Washington, B2B data company founded in 2007 as DiscoverOrg by Henry Schuck, who remains chief executive and chairman. DiscoverOrg acquired ZoomInfo in 2019 and adopted its name; the company listed on Nasdaq in 2020 and changed its ticker from ZI to GTM in 2025.
Chorus records and analyses calls, meetings and emails, provides transcripts, coaching and scorecard tools for onboarding and sales methodology adherence, syncs contacts and activity to the CRM for deal tracking, and surfaces win/loss and competitor mentions as market intelligence. ZoomInfo says Chorus is backed by 14 patents in machine learning. Its distinctive feature is "connected intelligence": conversation records are combined with ZoomInfo's contact and company data, and ZoomInfo's GTM Context Graph merges Chorus data with CRM, intent and behavioural signals.
Chorus is most valuable inside a ZoomInfo contract; as a standalone recorder it has fewer workflow modules than Gong or Salesloft. The product page carries no pricing and offers only a demo request.
Key features
- Call, meeting and email capture
- Coaching scorecards and talk metrics
- CRM sync and deal intelligence
- Win/loss and competitor market intelligence
- Combination with ZoomInfo contact data
Pricing
Quote-based; sold through ZoomInfo sales, no prices on the product page.
- Parent
- ZoomInfo Technologies (Nasdaq: GTM)
- Parent HQ
- Vancouver, Washington, US
- Parent founded
- 2007 (as DiscoverOrg)
- Pricing
- Quote-based
Strengths
- Joins conversations with a large B2B contact database
- 14 patents claimed in ML
- Mature coaching and scorecard tooling
Limitations
- Best value only within ZoomInfo bundles
- No public pricing
- Narrower workflow suite than Gong
4
Real-time meeting assistant inside the Outreach revenue platform
Best for: Outreach sales engagement customers wanting live call guidance
Outreach, founded in 2014, describes itself as an AI-powered revenue workflow platform for sales, marketing, RevOps and go-to-market teams. Its conversation intelligence is delivered by Kaia, which joins and records live meetings, transcribes them in real time and shows live battlecards to reps during the call.
Kaia also provides meeting summaries and action items, Topics & Reactions reporting on what buyers raise at each stage, one-sided call recording for compliance-sensitive situations, playlists of recordings for training, translation of summaries and transcripts, and CRM sync of recordings and metadata. Outreach lists customers including Avis, Databricks, Elsevier, Zoom, Siemens, Snowflake, McKesson, Okta and ServiceNow.
The real-time assistance during calls is the main differentiator from post-call analysis tools. The limitation is that Kaia is designed around the Outreach engagement platform; teams that do not use Outreach for sequencing get less benefit. Outreach states that bringing Kaia into meetings raises the chance of scheduling a follow-up by up to 36%, a vendor figure not independently verified. Prices are not published on the Kaia page.
Key features
- Real-time transcription and battlecards
- Meeting summaries and action items
- Topics & Reactions reporting
- One-sided call recording
- Recording playlists for training
- Transcript translation
Pricing
Quote-based; the Kaia page links to a pricing request but lists no prices.
- Founded
- 2014
- Category
- Sales engagement + conversation intelligence
- Pricing
- Quote-based
Strengths
- Live in-call guidance, not only post-call analysis
- One-sided recording option
- Tight link to sequences and CRM updates
Limitations
- Most useful inside the Outreach platform
- No published prices
- Some overlapping feature descriptions on vendor pages
5
Meeting assistant with optional conversation and revenue intelligence add-ons
Best for: Small and mid-size teams wanting transparent per-seat pricing
Avoma was founded in late 2017 in Palo Alto, California, by Aditya Kothadiya (chief executive), Devendra Laulkar and Albert Lai. It started as an AI meeting assistant and has added scheduling, lead routing and revenue features, sold as add-ons on top of a base recording plan.
Unlike most sales-focused vendors, Avoma publishes its prices. Plans are charged per "recorder" seat, viewers are free, and conversation intelligence and revenue intelligence are separate add-ons priced per seat. That modular approach lets a small team start with notes and transcripts and add coaching analytics later.
The trade-off is that the full stack (base plan plus both intelligence add-ons) costs more per seat than the headline price suggests, and the lower plans cap the number of paid seats at 25 or 100. A 14-day trial of the Organization plan includes all add-ons without a credit card.
Key features
- AI meeting notes and transcripts
- Conversation Intelligence add-on
- Revenue Intelligence add-on
- Lead Router add-on
- Free viewer seats
Pricing
Per recorder seat per month (US$): Startup $19 annual / $29 monthly (up to 25 paid seats); Organization $29 / $39 (up to 100 seats); Enterprise $39, annual only, minimum 10 seats. Add-ons: Conversation Intelligence $29 / $35, Revenue Intelligence $29 / $35, Lead Router $19 / $25. 14-day free trial, no card.
- Founded
- 2017
- Founders
- Aditya Kothadiya, Devendra Laulkar, Albert Lai
- Pricing
- From US$19/seat/month (annual)
- Free trial
- 14 days
Strengths
- Published per-seat prices
- Free viewer seats
- Modular add-ons
Limitations
- Conversation intelligence costs extra
- Seat caps on lower plans
- Enterprise plan annual-only
6
AI notetaker with team analytics and conversation intelligence
Best for: Company-wide meeting notes at low cost
Fireflies.ai is an AI meeting notetaker that joins video calls as a bot, records and transcribes them, and produces summaries that can be searched and shared. It is horizontal rather than sales-specific, used by recruiting, product and support teams as well as sales.
The Business tier adds analytics, including conversation intelligence, team-pooled API limits, private channels and video recording; Enterprise adds HIPAA readiness with a business associate agreement, custom data retention, SSO, SCIM, audit logs and private storage. Paid plans are charged per seat, every teammate in a workspace counting as one, with volume discounts available above 50 members.
Fireflies suits teams that want recording and searchable notes across the whole company with lighter coaching analytics. It lacks the deal-forecasting and pipeline modules of revenue platforms. Plan prices were not displayed in the version of the pricing page reviewed, so they are not quoted here.
Key features
- Meeting bot and Chrome extension recording
- AI summaries and transcripts
- Conversation intelligence analytics (Business)
- HIPAA-ready with BAA (Enterprise)
- SSO, SCIM and audit logs
Pricing
Plans: Free, Pro, Business, Enterprise; charged per seat. Prices were not shown on the page as fetched. Volume discounts for 50+ members via sales.
- Plans
- Free, Pro, Business, Enterprise
- Billing
- Per seat
- Free plan
- Yes
Strengths
- Free tier
- Broad use beyond sales
- Enterprise compliance options (HIPAA, SSO, SCIM)
Limitations
- Lighter coaching and forecasting than sales-specific tools
- Conversation intelligence only on higher tiers
- Bot-based recording visible to participants
7
AI sales assistant that writes summaries, follow-ups and CRM updates
Best for: Reps who want automated CRM updates and follow-ups
Sybill is an AI assistant for sales representatives that records calls and meetings, then generates summaries, briefs and follow-up emails and fills CRM fields. It positions itself less on manager coaching and more on reducing rep administration.
Its pricing is published in US dollars. The free plan includes unlimited recordings and transcripts, an "invisible" recorder, AI summaries for 20 meetings a month and three months of storage; Pro adds unlimited summaries and CRM push; Business adds CRM Autofill for ten fields, API and MCP access and deal workspaces; Enterprise adds unlimited AI credits and SSO. Plans are metered in weekly AI credits.
Sybill fits individual sellers and small teams; it is less suited to large contact-centre or compliance programmes. The credit model means heavy use of the "Ask Sybill" feature can hit limits on lower tiers.
Key features
- Invisible meeting recorder
- AI summaries and pre-call briefs
- AI follow-up emails
- CRM Autofill
- Mobile in-person capture
- API and MCP access (Business)
Pricing
US$ per user per month: Free $0 (500 credits/week); Pro $30 annual or $36 monthly; Business $90 annual or $108 monthly; Enterprise custom. 14-day free trial of Business, no card.
- Pricing
- Free; paid from US$30/user/month (annual)
- Free trial
- 14 days (Business)
- Billing
- Per user, weekly AI credits
Strengths
- Usable free tier
- Strong CRM automation
- Transparent USD pricing
Limitations
- Credit limits on lower tiers
- Little contact-centre QA functionality
- Free plan keeps data only 3 months
8
UK-founded conversation intelligence with seat-type pricing
Best for: Mid-market teams wanting coaching without a platform fee
Jiminny is a conversation intelligence product for sales teams that records, transcribes and summarises calls and provides coaching and deal-health views. It is sold in three plans: Capture (recording, transcription and summaries), Scale (coaching) and Grow (performance and deal visibility).
Pricing is bespoke but its structure is disclosed: customers buy Recording Seats for reps, Insights Seats for managers and Listener Seats for read-only access; recording, transcription and AI are included with no usage credits; there is no platform fee but a one-time setup fee; and the minimum contract is 12 months, billed monthly or annually.
The separation of seat types can make Jiminny cheaper than per-user platforms for organisations where many staff only need to read transcripts. The disadvantages are the 12-month minimum and the lack of published prices. A 14-day full-product trial is available without a card.
Key features
- Automatic capture, transcription and summaries
- Coaching workflows
- Deal-health views
- Recording, Insights and Listener seat types
- No usage credits
Pricing
Quote-based. Plans Capture, Scale, Grow; priced by seat type; no platform fee, one-time setup fee; 12-month minimum; 14-day free trial.
- Plans
- Capture, Scale, Grow
- Minimum term
- 12 months
- Free trial
- 14 days
- Pricing
- Quote-based
Strengths
- No platform fee
- Cheap read-only listener seats
- No AI usage credits
Limitations
- 12-month minimum contract
- Prices not published
- Setup fee
9
European conversation intelligence for sales teams
Best for: European sales teams
Modjo is a conversation intelligence vendor that describes itself as "the European leader" and says it is trusted by more than 600 revenue teams. It records and analyses sales calls and video meetings, produces AI summaries and CRM updates, and provides coaching libraries.
Modjo states that its product is optimal from three sales reps, and its quote form segments buyers into licence bands from fewer than three seats to more than 100. That makes it one of the few options in this list explicitly aimed at small European teams as well as larger ones.
Its limitations are a smaller integration ecosystem than the US platforms and no published prices. Buyers outside Europe have fewer reasons to choose it over Gong or Avoma.
Key features
- Call and meeting recording
- AI summaries and CRM updates
- Coaching libraries
- Licence bands from under 3 to 100+ seats
Pricing
Quote-based; licence bands from under 3 to 100+ seats.
- Revenue teams
- 600+ (company figure)
- Minimum fit
- 3 sales reps
- Pricing
- Quote-based
Strengths
- European focus
- Suited to small teams from 3 reps
- Established customer base
Limitations
- No published prices
- Smaller ecosystem than US vendors
- Limited presence outside Europe
10
Salesforce-native dialler with conversation AI
Best for: Salesforce teams of 15+ seats
Revenue.io, whose site still carries ringDNA branding in places, sells a Salesforce-native sales platform that combines a dialler, call recording and conversation AI. Its pricing page is built around three plans: Activate (call and video recording only), Engage and Orchestrate.
Engage and Orchestrate add transcription with phonetic keyword detection, talk metrics, sentiment analysis, call libraries and AI conversation summaries; Orchestrate adds AI scorecards, AI coaching feedback and AI conversation agents. Onboarding is included in every plan, and recordings can be stored on Revenue.io or in the customer's own Amazon S3 bucket. Named customers include Square, Amazon Business, United Rentals, Autodesk and HPE.
The product is built for Salesforce teams of 15 seats or more; organisations on HubSpot or Microsoft Dynamics are outside its target. Pricing is a written quote.
Key features
- Salesforce-native dialler
- Phonetic keyword detection
- Sentiment and talk metrics
- AI scorecards and coaching (Orchestrate)
- Customer-owned S3 storage option
Pricing
Quote-based, seat-based, for teams of 15+ seats; plans Activate, Engage, Orchestrate.
- Minimum
- 15 seats
- CRM
- Salesforce only
- Pricing
- Quote-based
Strengths
- Deep Salesforce integration
- Bring-your-own storage
- SOC 2 examination and HIPAA seal
Limitations
- Salesforce-only
- 15-seat minimum
- No published prices
11
Contact-centre interaction intelligence and voice AI agents
Best for: Contact centres needing automated QA
Observe.AI, founded in 2017 and headquartered in Redwood City, California, serves contact centres rather than field sales teams. It was co-founded by Swapnil Jain (chief executive) and Jithendra Vepa (chief technology officer), and its board includes members from Scale Venture Partners, Nexus Venture Partners and Menlo Ventures.
Its products are Interaction Intelligence, which analyses customer-service conversations; contact-centre quality assurance; and voice AI agents that resolve calls autonomously. The company reports more than 350 customers across finance, healthcare, retail, insurance and education.
Observe.AI is the reference choice where the goal is quality assurance across thousands of agent calls rather than sales coaching. It is not designed for pipeline or deal management, and pricing is not published.
Key features
- Interaction Intelligence analytics
- Automated quality assurance
- Voice AI agents
- Coaching for service agents
Pricing
Quote-based; no published prices.
- Founded
- 2017
- Headquarters
- Redwood City, California, US
- Customers
- 350+ (company figure)
- Pricing
- Quote-based
Strengths
- Purpose-built for contact centres
- Combines QA with voice AI agents
- Strong regulated-industry customer base
Limitations
- Not a sales pipeline tool
- No public pricing
- Smaller customer count than sales platforms
12
Cloud phone system with built-in AI transcription and coaching
Best for: Teams wanting telephony and call AI in one subscription
Dialpad is a cloud communications provider whose phone, sales-dialler and contact-centre plans include its own AI transcription and recap features, which makes it a lower-cost route to conversation intelligence for teams that also need telephony.
Dialpad Connect, the business phone system, includes real-time transcripts and instant call summaries from its Standard plan; Dialpad Sell adds AI transcripts, recaps and PII redaction from Essentials, plus Live Coach on Advanced and Quality Management on Premium; Dialpad Support, the contact-centre line, adds sentiment analysis, Live Coach and workforce management. A separate Resolve product sells AI agents on a credit basis.
Because analysis comes bundled with calling, Dialpad is economical for teams that make most conversations by phone. It records only conversations that run through Dialpad, so it is weaker for analysing Zoom or Teams meetings than dedicated recorders, and its coaching analytics are less extensive than Gong's.
Key features
- Real-time call transcription
- AI Recaps
- PII redaction
- Live Coach (Sell/Support Advanced)
- Quality Management
- Workforce Management (Support Premium)
Pricing
US$ per user/month: Connect Standard $15, Pro $25, Enterprise quote; Sell Essentials $39, Advanced $59, Premium $79; Support Essentials $89, Advanced $119, Premium $149. Annual discount; Premium plans annual-only; 14-day trial on Connect.
- Pricing
- From US$15/user/month (Connect)
- Free trial
- 14 days (Connect)
- Currencies
- USD, CAD, EUR, GBP, NZD, AUD
Strengths
- Telephony and AI in one price
- Published pricing in several currencies
- Contact-centre tiers available
Limitations
- Analyses only Dialpad-routed calls
- Coaching features gated to higher tiers
- Premium tiers annual-only
13
Call tracking with conversation intelligence for marketers
Best for: Marketers measuring inbound call quality
CallRail is a call-tracking platform for small businesses and agencies that attributes inbound phone calls to marketing campaigns. Its Premium Conversation Intelligence is bundled into the Lead Conversion and Lead Conversion Complete plans and includes call transcripts, keyword analysis, call summaries, sentiment analysis, conversation trend reports and automatic conversion tagging.
The use case is marketing analytics rather than sales coaching: transcripts reveal which campaigns produce qualified callers and which keywords prospects use. Plans are published in US dollars with usage add-ons for numbers, minutes, texts and transcription, and every account starts with a 14-day trial without a card.
CallRail suits local service businesses and agencies. Usage-based charges for numbers and minutes make monthly cost variable, and the product does not record video meetings.
Key features
- Dynamic number call tracking
- Call transcripts and summaries
- Keyword and sentiment analysis
- Automatic conversion tagging
- AI Voice Assistant add-on
Pricing
US$/month: Lead Tracking $50; Lead Tracking Complete $95; Lead Conversion $150 (includes Conversation Intelligence); Lead Conversion Complete $195; plus usage (local numbers $3, toll-free $5, minutes from $0.05). Annual billing saves up to 10%. 14-day free trial.
- Pricing
- From US$50/month; CI from US$150/month
- Free trial
- 14 days
- Billing
- Monthly plan + usage
Strengths
- Published prices
- Attributes calls to campaigns
- Low entry price
Limitations
- Usage charges make cost variable
- Not built for sales coaching
- No video meeting capture
14
Enterprise call tracking with Signal AI conversation analytics
Best for: Large advertisers with heavy inbound call volume
Invoca is an enterprise call-tracking and conversation analytics company aimed at large advertisers in sectors such as healthcare, insurance and automotive. Its Signal AI conversation analytics suite is an add-on available on the Pro, Enterprise and Elite plans, alongside AI-powered quality management and PreSense.
Plans are differentiated by the number of tracking numbers and custom Signals (AI-classified call outcomes): Pro includes 6,000 numbers and 5 Signals, Enterprise 12,000 and 50, Elite 18,000 and 100. Performance plans serve pay-per-call and affiliate marketers. Invoca states HIPAA compliance with BAA support, PCI DSS and SOC 2 Type 2 certification.
Invoca is suited to high-volume inbound call operations. It is overbuilt for small businesses and publishes no prices.
Key features
- Dynamic-number call tracking
- Signal AI conversation analytics
- AI-powered quality management
- Offline conversion import to ad platforms
- HIPAA, PCI DSS, SOC 2 Type 2
Pricing
Quote-based. Plans Pro, Enterprise, Elite and Performance tiers; Signal AI is an add-on.
- Plans
- Pro, Enterprise, Elite, Performance
- Compliance
- HIPAA, PCI DSS, SOC 2 Type 2
- Pricing
- Quote-based
Strengths
- Strong compliance credentials
- Scales to very high call volumes
- Ad-platform conversion integration
Limitations
- No published prices
- Conversation AI sold as add-on
- Excessive for small firms
Frequently asked questions
What is the difference between conversation intelligence and revenue intelligence?
Conversation intelligence analyses what is said in calls and meetings: transcripts, topics, sentiment and coaching metrics. Revenue intelligence combines that conversation data with CRM records, email activity and forecasting to predict deal outcomes. Most enterprise vendors, including Gong and Salesloft with Clari Forecast, now sell both in one platform, while notetakers such as Fireflies.ai remain closer to pure conversation capture.
How much does conversation intelligence software cost?
Published prices start at about US$15 per user per month for call AI bundled in Dialpad Connect and US$30 for Sybill Pro on annual billing. Avoma charges US$19 to US$39 per recorder seat plus US$29 for its conversation intelligence add-on. Enterprise platforms such as Gong are quote-based, with Gong adding a platform fee to per-user licences.
Is it legal to record sales calls?
Recording laws vary by jurisdiction. Some US states and many countries require consent from all parties, and the EU GDPR requires a lawful basis and transparency. Vendors provide consent announcements, one-sided recording (offered by Outreach Kaia), PII redaction and retention controls, but the legal responsibility stays with the company that records.
Which conversation intelligence tool is best for small teams?
Small teams usually prefer products with published prices and free tiers. Sybill and Fireflies.ai have free plans, Avoma publishes per-seat prices with a 14-day trial, and Modjo states it is suited to teams from three sales reps. Enterprise platforms with platform fees are generally less economical below about ten users.
Can conversation intelligence update the CRM automatically?
Yes. Most products write call summaries, next steps and recordings to Salesforce or HubSpot. Some fill specific opportunity fields: Sybill offers CRM Autofill for ten fields on Business and unlimited fields on Enterprise, and Revenue.io syncs natively with Salesforce. Buyers should confirm which fields are written and whether reps review changes.
Does conversation intelligence work for customer service teams?
Yes, but contact centres need different features: quality assurance across every call, agent scorecards, sentiment monitoring and workforce management. Observe.AI focuses on this market with Interaction Intelligence and automated QA, and Dialpad Support bundles transcription, sentiment and quality management in its contact-centre tiers.
What happened to Clari Copilot?
Clari Copilot, the conversation product Clari offered, is now part of Salesloft following the combination of Clari and Salesloft. Salesloft states that Clari's conversation intelligence capabilities continue under the Salesloft brand, while Clari Forecast keeps the Clari name. Existing users still log in to a separate Conversations application during the transition.
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