Best Call Tracking Software in 2026

CallRail was founded in 2011, is rooted in Atlanta, and states that it has more than 200 employees serving more than 225,000 companies. Its plans have been reorganised around lead tracking and lead conversion. Lead Tracking starts at US$50 per month with five local numbers, 250 local minutes and 25 text messages, including call recording and transcription; Lead Tracking Complete, at US$95, adds form tracking with 1,000 form submissions. Lead Conversion, at US$150, adds AI call summaries, sentiment analysis and trend reporting, and Lead Conversion Complete costs US$195. Usage above the allowances is billed separately, for example US$3 per extra local number. Yearly billing saves up to 10%, and every account starts with a 14-day free trial without a credit card.

CTM, known until 2026 as CallTrackingMetrics, was founded in 2011 by Laure and Todd Fisher, who continue to run the company; it describes Maryland as its home state, and its legal entity remains CallTrackingMetrics, LLC. The platform combines call tracking with contact-centre tools and AI features introduced from 2024, including automated call summaries, and a voice AI product launched in 2025. Published plans are Marketing Lite at US$79 per month (US$65 on annual prepay, US$60 on two-year prepay), Marketing Pro at US$179 (US$149 or US$135), Sales Engage at US$329 (US$274 or US$247) and Enterprise from US$1,999 per month. All plans include unlimited users; phone numbers are priced separately by volume, and new customers pay no plan fees for the first month.

Invoca is an AI-based call tracking and conversation intelligence platform for large consumer brands in sectors such as automotive, insurance, financial services, healthcare and telecommunications. In June 2021 it announced the acquisition of DialogTech, another AI-powered call tracking and analytics company. Invoca does not publish prices; each package is quoted. For brands and agencies it offers Pro, with 6,000 annual tracking numbers and five custom Signals; Enterprise, with 12,000 numbers, 50 Signals and features such as SAML single sign-on; and Elite, with 18,000 numbers, 100 Signals and data-driven call routing. Separate Performance tiers serve pay-per-call and affiliate marketers, and add-ons include the Signal AI analytics suite and integrations with Salesforce and Adobe Experience Cloud.

Marchex was founded in 2003 and has been a public company since 2004; it describes its evolution from a pioneer in call analytics to a provider of AI conversational intelligence. Its platform includes call tracking and attribution, conversation intelligence for analysing agent interactions, and business text messaging, with integrations for other conversation sources. Marchex does not display prices on its website and directs prospective customers to its sales team. The company is typically used by multi-location businesses and enterprises in sectors where phone calls drive sales, and where analysing the content of conversations is as important as attributing them to marketing sources.

WhatConverts tracks phone calls, web forms and chats back to their marketing sources and is operated by a remote team. Its single-account plans are Call Tracking at US$30 per month, Plus at US$60, Pro at US$100 and Elite at US$160, the last adding HIPAA-compliant call, form and chat tracking; each includes US$30 of free usage. Agencies can choose unlimited-account plans at US$500, US$800 or US$1,250 per month. Higher tiers add API access, Google Ads and Analytics integrations, automated lead qualification rules and scheduled reports, and every plan has a 14-day free trial. Its focus on qualifying and valuing each lead, rather than only counting calls, appeals to agencies that report return on investment to clients.

Ruler Analytics is a marketing attribution platform based in Liverpool, United Kingdom, whose call tracking records calls from marketing activity and links them, together with other touchpoints, to sales and revenue data. Unlike most call tracking vendors, it prices by website traffic. The Small plan, for up to 10,000 monthly visits, costs £299 or US$400 per month on monthly billing (£269 or US$360 on annual billing); Medium, for up to 50,000 visits, costs £499 or US$668; Large, for up to 100,000 visits, costs £999 or US$1,326; and Advanced, from 100,000 visits, is indicatively priced from £1,499 or US$2,000. Annual billing saves 10%. The product suits organisations whose main goal is multi-touch revenue attribution, with calls as one input.

Infinity is a call tracking and conversation analytics platform used, by its own account, by marketers in more than 75 countries. ResponseTap, formerly a separate UK call tracking provider, is now part of Infinity, and its web addresses redirect to Infinity's site. Infinity sells four packages, each available as Core or as Core plus an AI suite: Starter from £349 per month (1,000 calls, 30 tracking numbers), Growth from £1,495 (5,000 calls, 250 numbers, up to ten locations or brands), Pro from £2,500 (10,000 calls, 1,000 numbers, Salesforce or HubSpot integration and a dedicated customer success manager) and a quote-based Enterprise package. Packages are 12-month agreements billed monthly, with call usage included in the fee.

Nimbata was founded in 2013 and serves agencies, multi-location businesses and small businesses. Its Entry plan costs nothing beyond usage and includes online and offline call tracking, prebuilt reports, a spam filter and one call flow. Paid plans are Pro at US$39 per month (US$35 on annual billing) with dynamic number insertion, AI tagging and Google Ads and GA4 integrations; Marketing at US$89 (US$80) with form tracking, automations and CRM integrations; and Agency at US$149 (US$120) with unlimited seats, Salesforce, API and webhooks. Usage is charged on top, additional seats cost US$5 per month and call transcription US$0.02 per minute. Every plan has a 14-day trial without a credit card, and annual plans save up to 20%.

CallScaler markets low per-number costs to agencies, lead generators and local businesses. Its Call Tracking plan costs US$65 per month plus usage and includes local phone numbers at US$0.50 per month, dynamic number insertion, visual call flows, recording, AI transcription and lead scoring, form and SMS tracking, and Google and Meta advertising integrations. Usage rates are US$2.00 per month for toll-free numbers, US$0.045 per minute for local calls and US$0.055 for toll-free calls. A Pay Per Call plan, for operating a pay-per-call network, costs US$400 per month plus usage. Annual billing saves up to 33%, and both plans have a 14-day free trial; white-label and client-portal options are paid add-ons.

Ringba is designed for businesses that buy, sell and route phone calls, such as pay-per-call networks and performance marketers. The Business plan costs US$147 per month on monthly billing and includes call tracking, pixels and webhooks, partner users, call flows and caller profiles, with usage at US$0.055 per minute for local tracking, US$0.06 for toll-free tracking and US$3 per month per local number. The Professional plan, at US$297 per month, lowers usage rates and adds white labelling, Ring Trees and other routing features, with five Ring Trees set up each month and additional ones at US$100 each. Enterprise pricing is custom, and annual billing is also offered.