Configure, price, quote (CPQ) software helps sales teams build accurate quotes for products and services that have many options, pricing rules and discount policies. It checks that a configuration is valid, applies the correct prices and approvals, and generates a quote document, often feeding contracts, orders and billing.
This list profiles twelve CPQ products in November 2026: CRM- and ERP-aligned suites (Salesforce Revenue Cloud, Oracle CPQ and SAP CPQ); independent quote-to-revenue vendors (Conga, which now includes PROS's CPQ, and DealHub, which acquired Subskribe); subscription CPQ (Zuora CPQ); manufacturing configurators (Tacton, Configit and Cincom CPQ); a pricing-led platform (Vendavo); and quoting tools for smaller companies (HubSpot CPQ and QuoteWerks). Prices are stated where vendors publish them.
Contents
- What is CPQ software
- History and market
- Key features to compare
- Pricing models
- How to choose
- Methodology
- The list
- Comparison table
- Alternatives by use case
- Recent developments
- Frequently asked questions
- See also
What is CPQ software
CPQ software has three parts. Configuration ensures that the combination of products, options and services a seller selects is valid and buildable; pricing applies list prices, customer-specific prices, discounts, tiers and approval rules; and quoting produces a branded document and records the quote for follow-up, contract and order. Advanced suites extend into subscriptions, contracts, billing and revenue recognition, a scope often called quote-to-cash or revenue lifecycle management.
CPQ overlaps with several adjacent categories. CRM software stores accounts and opportunities, and some CRMs include basic quoting, as HubSpot does. Contract lifecycle management software manages the agreements that follow a quote; Conga and DealHub offer both. Subscription billing software such as Zuora invoices recurring charges. Price optimisation software, such as Vendavo or the former PROS pricing products, sets the prices that CPQ applies. Product configurators and configuration lifecycle management tools, such as Configit, model buildable product variants for engineering and sales. Proposal software creates sales documents but rarely enforces configuration rules.
History and market
CPQ began as rule-based product configurators for manufacturers; Cincom, founded in 1968, is among the oldest vendors still selling configuration software. Cloud CPQ then grew alongside cloud CRM, and enterprise application vendors added CPQ to their customer-experience suites: Oracle says it has been a Leader in Gartner's Magic Quadrant for CPQ Applications for nine consecutive years.
The market has consolidated sharply. Salesforce now sells CPQ as part of Revenue Cloud, a paid add-on covering quoting through invoicing. On 1 October 2025 Conga agreed to acquire the B2B business of PROS, including its CPQ, in connection with Thoma Bravo's acquisition of PROS, with closing expected in Q1 2026; PROS's CPQ page now redirects to Conga Smart CPQ. On 19 November 2025 DealHub announced the acquisition of Subskribe to combine CPQ with subscription management and billing. Vendors are now repositioning around AI agents: Salesforce offers Agentforce templates, DealHub describes an agentic quote-to-revenue platform, and HubSpot drafts quotes automatically from deal context.
Key features to compare
Configuration engine
Manufacturers need constraint-based rules for buildable products, as offered by Tacton, Configit, Cincom, Oracle and SAP; SaaS companies usually need bundles and options rather than engineering constraints.
Pricing and discount control
Look for price books, customer and channel pricing, tiered and usage pricing, discount guardrails and approval workflows. SAP lists rules-driven guardrails; DealHub lists approval-aware pricing and multidimensional price books.
Subscription and usage support
Recurring businesses need amendments, co-terming, renewals and usage pricing; Zuora CPQ, DealHub and Salesforce Revenue Cloud cover these.
Quote documents and e-signature
Branded templates and integrated signatures shorten the path to contract; Oracle pre-integrates eSignature providers and QuoteWerks Balanced includes online acceptance.
Quote-to-cash coverage
Some products stop at the quote; Salesforce Revenue Cloud Advanced, Conga and DealHub extend into contracts, orders and billing.
CRM and ERP integration
Native CRM CPQ (Salesforce, HubSpot) simplifies data flow; independent vendors such as DealHub and Tacton support several CRMs, and SAP CPQ reuses ERP configuration models.
AI capabilities
AI now appears in pricing recommendations, conversational quoting, automated quote drafting and configuration assistance.
Pricing models
Enterprise CPQ is almost always sold on annual contracts with quote-based pricing; Oracle, SAP, Conga, Zuora, Tacton, Configit, Cincom and Vendavo do not publish prices. DealHub lists Growth and Scale editions but asks buyers to request pricing.
Two vendors in this list publish prices. Salesforce Revenue Cloud costs US$150 per user per month for Growth and US$200 for Advanced, billed annually, as an add-on to a Sales Cloud licence. QuoteWerks Web costs US$49, US$79 or US$99 per concurrent user per month, or US$44.92 to US$90.75 when billed annually, with unlimited named users. HubSpot CPQ is priced through HubSpot's Revenue Hub editions. Implementation services often add substantially to first-year costs for enterprise CPQ.
How to choose
Companies standardised on Salesforce generally start with Revenue Cloud, while those on HubSpot can use HubSpot CPQ for simpler catalogues. Enterprises running Oracle or SAP ERP benefit from Oracle CPQ or SAP CPQ, which connect quotes to fulfilment and reuse ERP data. Companies wanting quote, document, contract and billing processes from an independent vendor can compare Conga and DealHub.
SaaS and subscription businesses should look at DealHub or Zuora CPQ, particularly if Zuora already handles billing. Industrial manufacturers with engineer-to-order products should evaluate Tacton, Configit or Cincom CPQ; large distributors focused on margin can consider Vendavo. IT resellers and small distributors quoting from supplier catalogues can use QuoteWerks at published per-user prices.
Methodology
Products were selected from vendors whose software configures, prices and generates quotes for B2B sales and that publish a current product or pricing page. Order reflects configuration and pricing depth, quote-to-cash coverage, ecosystem integration and market presence, with CRM- and ERP-aligned suites ranked first, followed by independent quote-to-revenue platforms, specialist manufacturing and pricing vendors, and tools for smaller companies. Prices and features were read on vendor sites in November 2026; acquisition details come from vendor pages and a dated trade report. Experlogix, Epicor CPQ and Infor CPQ were considered, but their pages could not be retrieved, so they are not profiled. No review-site ratings were used.
The list
1
SR
Salesforce's quote-to-cash suite with CPQ, subscriptions, contracts and billing
Best for: Companies standardised on Salesforce CRM
Revenue Cloud is Salesforce's revenue lifecycle management product, sold as a paid add-on to Sales Cloud rather than as a standard feature. It includes CPQ capabilities (product catalogue and price management, a product configurator, pricing and quoting) together with order management, subscription and asset lifecycle management, approvals and document generation. For many companies, Salesforce's CPQ is the default choice because quotes are built directly on opportunity, account and product records in the CRM.
The Growth edition is described as streamlined CPQ and subscription management, covering quoting and configuration, order capture and subscriptions. The Advanced edition is a complete quote-to-cash platform that adds contracts and orders, consumption and invoicing, and AI and analytics, including usage selling, contract lifecycle management, revenue management intelligence, Agentforce templates and dynamic revenue orchestration; some components, such as invoice management, are available for purchase separately.
Revenue Cloud requires an annual contract and an underlying Salesforce licence, so total cost is higher than the edition price alone. Implementation usually involves a systems integrator, and the product suits companies already standardised on Salesforce.
Key features
- Product catalogue and price management
- Product configurator and guided quoting
- Subscription and asset lifecycle management
- Advanced approvals and document generation
- Usage selling and contract lifecycle management (Advanced)
- Agentforce templates for AI agents
Pricing
Revenue Cloud Growth: US$150 per user per month, billed annually. Revenue Cloud Advanced: US$200 per user per month, billed annually. Annual contract required; add-on to Sales Cloud. Also priced in EUR, GBP, AUD, JPY and SEK.
- Vendor
- Salesforce
- Pricing
- US$150–200/user/month (annual)
- Requirement
- Sales Cloud licence; annual contract
Strengths
- Native to Salesforce CRM data
- Covers CPQ through billing in Advanced
- Published per-user prices
- Agentforce AI integration
Limitations
- Paid add-on on top of Sales Cloud
- Annual contract required
- Complex implementations
- Some components sold separately
2
OC
Cloud CPQ for complex configurations, part of Oracle's customer experience suite
Best for: Enterprises with complex products, especially on Oracle ERP
Oracle Configure, Price, Quote (CPQ) is a cloud application that helps sellers configure the right mix of products or services and create accurate, professional quotes. It sits within Oracle's Customer Experience applications and connects to Oracle Fusion and to third-party CRMs. Oracle says it has been named a Leader in the Gartner Magic Quadrant for CPQ Applications for the ninth consecutive year.
The product is organised around configure, price, quote, connect and quote-to-cash capabilities. It supports rule-based configuration of complex products, pricing and discount controls, quote document generation with pre-integrated eSignature providers, and integration with CRM systems. Oracle states that more AI agents and predictive tools are coming as Oracle CPQ runs on Fusion infrastructure.
Oracle CPQ is strongest in manufacturing, high-tech and other businesses with complex product rules, especially those running Oracle ERP. It is an enterprise product: pricing is quote-based and implementations are typically substantial.
Key features
- Rule-based configuration of complex products
- Pricing and discount controls
- Quote document generation
- Pre-integrated eSignature
- CRM integration including non-Oracle CRMs
- Quote-to-cash connection to Oracle Fusion
Pricing
Quote-based; demo by request.
- Vendor
- Oracle
- Analyst recognition (vendor-stated)
- Gartner MQ Leader, nine consecutive years
- Pricing
- Quote-based
Strengths
- Mature complex-configuration engine
- Works with Oracle and non-Oracle CRMs
- Strong quote-to-cash with Oracle Fusion
- Long analyst recognition
Limitations
- No published pricing
- Heavy implementation effort
- AI roadmap tied to Fusion migration
- More than smaller firms need
3
Cloud CPQ that reuses SAP ERP variant configuration models
Best for: Manufacturers and distributors running SAP ERP
SAP CPQ is SAP's cloud configure-price-quote solution for sales teams and partners selling complex product configurations. Its distinguishing feature for SAP customers is the ability to reuse existing variant-configuration models and ERP data, and to connect quotes to fulfilment through SAP Sales Cloud, SAP Commerce Cloud and SAP Service Cloud on a unified data model.
SAP lists configuration optimisation that produces branded, policy-compliant quotes; quotes of 10,000 lines or more generated in seconds with automated approval and exception workflows; margin protection through product, customer and channel price controls and rules-driven discount guardrails; and up-sell, cross-sell and pricing recommendations using embedded AI. It can also connect to non-SAP CRM and e-commerce platforms.
SAP CPQ is the natural choice for manufacturers and distributors already running SAP ERP. Pricing is available through SAP sales, and companies outside the SAP ecosystem may find lighter tools faster to implement.
Key features
- Reuse of SAP variant configuration models
- Quotes of 10,000+ lines in seconds
- Rules-driven discount guardrails
- AI up-sell and cross-sell recommendations
- Integration with SAP Sales, Commerce and Service Cloud
- Partner and multi-channel selling
Pricing
Quote-based; contact SAP.
- Vendor
- SAP
- Deployment
- Cloud
- Pricing
- Quote-based
Strengths
- Reuses ERP configuration data
- Handles very large quotes
- Margin-protection controls
- End-to-end SAP integration
Limitations
- Best value only inside SAP landscape
- No published pricing
- Long implementation cycles
- Complex for small sales teams
4
Two CPQ products under one vendor after the PROS B2B acquisition
Best for: Companies wanting CPQ, contracts and documents from one vendor
Conga, known for document automation and contract lifecycle management, sells two CPQ products. Advantage CPQ is its own guided-quoting product for any product configuration. Smart CPQ is the former PROS CPQ: the pros.com CPQ product page now redirects to Conga's Smart CPQ page, which describes AI-optimised quotes that protect margins and move deals from price to signature.
On 1 October 2025, in connection with Thoma Bravo's acquisition of PROS Holdings, Conga agreed binding preliminary terms to acquire PROS's B2B business; Thoma Bravo intended to run PROS's travel business separately, and Conga expected the acquisition to close in the first quarter of 2026. The combination brings PROS's pricing science together with Conga's documents, contracts and invoicing, and Conga now markets AI-driven pricing insights alongside CPQ, CLM and billing.
Buyers benefit from a single vendor for quote, document, contract and billing processes. The two CPQ products serve different levels of complexity, and customers should confirm which one their roadmap and support will centre on. Pricing is not published.
Key features
- Guided quoting for complex products (Advantage CPQ)
- AI-optimised pricing from PROS (Smart CPQ)
- Document generation and eSignature
- Contract lifecycle management
- Consolidated invoicing
- Dealer and partner electronic catalogues
Ownership and history
Conga agreed on 1 October 2025 to acquire the B2B business of PROS, including its CPQ, with closing expected in Q1 2026. The pros.com CPQ page redirects to Conga Smart CPQ.
- Vendor
- Conga
- Products
- Advantage CPQ; Smart CPQ (former PROS CPQ)
- Pricing
- Quote-based
Strengths
- Covers quote, document, contract and billing
- Pricing science from PROS
- Choice of two CPQ engines
- Strong document automation heritage
Limitations
- Two overlapping CPQ products
- Integration of PROS business still recent
- No published pricing
- Enterprise implementation effort
5
Agentic quote-to-revenue platform combining CPQ, subscriptions and billing
Best for: SaaS companies wanting CPQ and billing in one platform
DealHub is a quote-to-revenue platform covering CPQ, contract lifecycle management, a digital sales room called DealRoom, subscriptions, billing and revenue intelligence. It integrates with Salesforce, Microsoft Dynamics, HubSpot, NetSuite, DocuSign, Gong and Slack, and offers an API and MCP extensibility.
On 19 November 2025 DealHub announced the acquisition of Subskribe, a subscription management, consumption-metering and billing platform, to build a unified agentic quote-to-revenue platform. Subskribe's site also notes DealHub's US$100 million in new funding. DealHub's CPQ features include an adaptive price book, guided quote configuration, approval-aware pricing, configurable bundles and discounts, partner and channel quoting, playbook-guided selling, multidimensional price books and usage-based and tiered pricing, plus AI pricing optimisation and conversational quoting.
DealHub suits SaaS and subscription businesses that want CPQ and billing in one system and a faster implementation than enterprise suites. Its pricing page lists Growth and Scale editions but requires a request for prices.
Key features
- Guided quoting with adaptive price book
- Usage-based and tiered pricing
- AI pricing optimisation and conversational quoting
- Subscriptions and billing (with Subskribe)
- DealRoom digital sales room
- CRM integrations with Salesforce, Dynamics and HubSpot
Pricing
Growth and Scale editions; pricing on request.
Ownership and history
Acquired Subskribe, announced 19 November 2025.
- Acquisition
- Subskribe (November 2025)
- Integrations
- Salesforce, Dynamics, HubSpot, NetSuite
- Pricing
- On request
Strengths
- CPQ, CLM, billing and sales room together
- Works across several CRMs
- Strong subscription and usage pricing
- MCP and API extensibility
Limitations
- Prices not published
- Subskribe integration still in progress
- Less suited to engineered physical products
- Billing depth newer than specialist billing vendors
6
Subscription-focused CPQ tied to Zuora's billing platform
Best for: Subscription businesses billing on Zuora
Zuora CPQ is quoting software from Zuora, the subscription-billing company, and is described by Zuora as purpose-built for quoting any combination of subscriptions, products and services across the whole subscriber lifecycle. It supports quoting for new business, upsells, cross-sells and renewals, and measures the financial impact of each change on sales compensation and customer value.
Zuora's argument is that quoting for subscriptions differs from quoting for products: deals involve adjustable features, prices and billing timing, and must support every later amendment as well as the initial quote. A Zuora customer quoted on the page describes the product catalogue as a pivot point for accounting, sales, IT and product teams, and service terms can be configured on a single page.
Zuora CPQ is most valuable to companies already using Zuora for billing. It is less suited to configuring physical products with complex engineering rules, and pricing is quote-based.
Key features
- Quoting for subscriptions, products and services
- New business, upsell, cross-sell and renewal quotes
- Central product catalogue
- Single-page service-term configuration
- Amendment handling across the subscription lifecycle
- Impact analysis on compensation and customer value
- Vendor
- Zuora
- Focus
- Subscription quoting
- Pricing
- Quote-based
Strengths
- Purpose-built for subscription changes
- Cross-functional product catalogue
- Renewal and amendment support
- Financial impact visibility
Limitations
- Most valuable only with Zuora Billing
- Weak for engineered physical products
- No published pricing
- Narrower scope than full suites
7
T
Manufacturing CPQ for engineer-to-order and configurable products
Best for: Industrial manufacturers with engineer-to-order products
Tacton is a CPQ vendor focused on manufacturers of complex, configurable products, with offices including Sweden and Germany. Its software links commercial and technical teams so that sales configurations remain buildable, covering engineer-to-order (ETO) and smart configuration, configuration lifecycle management, configured order fulfilment and AI and data-driven selling.
Tacton integrates with Salesforce, Microsoft Dynamics 365 and SAP. It positions its offering as a buyer-centric smart factory: one source of governed product knowledge that sellers, partners and customers can use without routine engineering support, and that connects custom orders to downstream systems to reduce errors and rework. Tetra Pak has used Tacton CPQ since 2018 to manage its growing portfolio.
Tacton fits industrial manufacturers rather than software or services companies. Its configuration depth requires modelling effort, and pricing is quote-based.
Key features
- Engineer-to-order and smart configuration
- Configuration lifecycle management
- Configured order fulfilment
- Integration with Salesforce, Dynamics 365 and SAP
- Self-service configuration for partners and customers
- AI and data-driven selling
Notable customers
Tetra Pak, a Tacton CPQ user since 2018.
- Offices
- Sweden, Germany and others
- CRM integrations
- Salesforce, Dynamics 365, SAP
- Pricing
- Quote-based
Strengths
- Deep manufacturing configuration
- Works with three major CRMs
- Links sales to fulfilment
- Self-service configuration
Limitations
- Narrow manufacturing focus
- Modelling effort required
- No published pricing
- Less suited to subscriptions
8
Configuration lifecycle management engine for the most complex products
Best for: Manufacturers with very large product variant spaces
Configit sells configuration technology to manufacturing companies under the banner of Configuration Lifecycle Management (CLM), aligning product-configuration data across PLM, ERP and CPQ systems. It markets CPQ for the world's most complex products and argues that inconsistent product data across systems reduces visibility, slows execution and increases risk.
Configit's approach places one configuration model at the centre, used by engineering, sales and the enterprise, so that what is sold can be built. It offers CLM solutions by industry and by role, including CLM for engineering and CLM for sales, and runs an annual CLM Summit.
Configit is a specialist choice for manufacturers with very large variant spaces, often used alongside a CRM-based quoting tool. It is not a general-purpose CPQ for SaaS or services, and pricing is not published.
Key features
- Configuration lifecycle management
- Data validation across PLM, ERP and CPQ
- Single configuration model for sales and engineering
- CPQ for highly complex products
- Industry- and role-specific solutions
- Enterprise deployment
- Focus
- Configuration lifecycle management
- Pricing
- Quote-based
Strengths
- Handles extreme configuration complexity
- Aligns engineering and sales data
- Reduces order errors
- Works alongside existing CRM
Limitations
- Specialist manufacturing tool
- Requires cross-department adoption
- No published pricing
- Not a full quote-to-cash suite
9
CC
Long-established configurator and CPQ for complex manufacturing
Best for: Equipment, HVAC and medical-device manufacturers
Cincom CPQ comes from Cincom Systems, a software company founded in 1968. It targets complex manufacturing, with industry solutions for industrial equipment, medical equipment and devices, HVAC, and electrical and electronics manufacturers.
The platform offers AI-assisted product configuration, enterprise connectivity and integration, including ERP integration, and quoting for complex products. Cincom also publishes guidance on evaluating product-configurator software, listing the capabilities manufacturers should look for to improve configuration accuracy and speed up quoting.
Cincom's long history gives it experience with manufacturers' configuration problems; its brand is less visible in SaaS markets, and pricing is quote-based.
Key features
- AI-assisted product configuration
- ERP and enterprise integration
- Industry solutions for equipment and HVAC makers
- Quoting for complex products
- Configuration accuracy controls
- Guided selling
Ownership and history
Cincom was founded in 1968.
- Vendor founded
- 1968
- Focus
- Complex manufacturing
- Pricing
- Quote-based
Strengths
- Decades of configuration experience
- Industry-specific solutions
- ERP integration
- AI-assisted configuration
Limitations
- Lower profile than CRM-native options
- No published pricing
- Manufacturing focus only
- Fewer public integrations listed
10
B2B pricing, CPQ and rebate management platform focused on margin
Best for: Large B2B manufacturers and distributors focused on margin
Vendavo sells a commercial platform for B2B companies that combines price optimisation, CPQ and rebate and incentive management. Its emphasis is margin: Vendavo says customers can capture 1–3% of incremental gross margin by mastering complex B2B pricing, quoting and rebates.
Vendavo addresses margin leakage, price setting and the management of rebate and incentive programmes alongside quoting, so that negotiated prices in quotes follow pricing strategy and approved discount guidance. Its positioning around margin leakage and rebate programmes points to companies with extensive price lists and channel incentives.
Vendavo is chosen more for pricing science than for configuration depth; companies with engineer-to-order products may pair it with a configurator. Pricing is quote-based, and its margin claims are the vendor's own.
Key features
- Price optimisation
- CPQ with pricing guidance
- Rebate and incentive management
- Margin leakage analysis
- Unified commercial platform
- B2B price list management
- Focus
- Pricing, CPQ and rebates
- Pricing
- Quote-based
Strengths
- Strong pricing and margin analytics
- Rebate management included
- Suited to large price lists
- Unified commercial platform
Limitations
- Less configuration depth
- No published pricing
- Enterprise-scale implementations
- Margin gains are vendor-reported
11
CRM-native quoting with approvals and quote-to-contract in HubSpot
Best for: Small and mid-sized companies on HubSpot CRM
HubSpot CPQ is part of HubSpot's Revenue Hub, the company's CPQ, billing and payments product, and builds quotes from deal records in HubSpot's CRM. HubSpot says more than 306,000 customers in over 135 countries use its platform.
The CPQ tool automatically drafts personalised quotes using deal context, supports flat or tiered pricing, discounts and tax rates at the line-item level, and triggers approval workflows based on pricing or discount rules, giving reps immediate feedback when a quote breaks the rules. A quote template editor supports no-code and custom-coded modules. When a buyer accepts a quote, HubSpot creates a contract record and tracks amendments and renewals with a visual history. A 14-day free trial is offered.
HubSpot CPQ suits small and mid-sized companies already on HubSpot with relatively simple catalogues. It lacks the constraint-based configuration engines of Tacton, Oracle or SAP for engineered products, and pricing depends on the HubSpot edition purchased.
Key features
- Quotes drafted from CRM deal data
- Flat and tiered line-item pricing
- Rule-based approval workflows
- No-code quote templates
- Automatic contract creation on acceptance
- Amendment and renewal history
Pricing
Included in HubSpot's Revenue Hub; edition prices not shown on the CPQ page. 14-day free trial.
- Vendor
- HubSpot
- Platform customers (company figure)
- 306,000+
- Free trial
- 14 days
Strengths
- Native to HubSpot CRM
- Simple rule-based approvals
- Quote-to-contract automation
- Free trial
Limitations
- Limited complex configuration
- Requires HubSpot ecosystem
- Pricing tied to HubSpot editions
- Fewer ERP integrations than enterprise CPQ
12
Published-price quoting and proposal software for resellers and IT providers
Best for: IT resellers and distributors
QuoteWerks is quoting, proposal and CPQ software whose features, including PSA integrations, purchase orders, procurement tracking and vendor price requests, are aimed at resellers and service providers; QuoteWerks Web is sold with published pricing. Plans are priced per concurrent user and include unlimited quotes and unlimited named users, with no activation fees.
The Essential plan includes bundles and a configurator, single sign-on, optional, required and substitute items, all CRM and PSA integrations, peer review and approval, purchase orders, leasing calculations, audit trails, quote revisions, AI scripting and a native Zapier integration. Balanced adds QuoteValet, which shows when quotes are viewed and accepted and supports online acceptance, e-signature and card and ACH payments; Pinnacle adds advanced automation and integration with procurement and supply-chain systems. Add-ons include QuickBooks Online integration and VendorRFQ for vendor pricing requests.
QuoteWerks is a practical choice for resellers that quote from distributor catalogues. It does not offer the deep constraint-based configuration or subscription-billing capabilities of enterprise suites.
Key features
- Unlimited quotes and named users
- Bundles and configurator
- CRM and PSA integrations
- QuoteValet online acceptance and payments (Balanced)
- Purchase orders and procurement tracking
- QuickBooks Online and VendorRFQ add-ons
Pricing
Per concurrent user per month, USD: Essential US$49 (US$44.92 billed annually); Balanced US$79 (US$72.42 annually); Pinnacle US$99 (US$90.75 annually). Add-ons: QuickBooks Online integration US$20 per site per month; VendorRFQ US$20 per user per month.
- Pricing
- From US$44.92/concurrent user/month (annual)
- Licensing
- Concurrent users; unlimited named users
Strengths
- Published, low pricing
- Concurrent licensing with unlimited named users
- Many CRM and PSA integrations
- Built-in payment collection (Balanced)
Limitations
- Limited complex configuration
- No subscription billing
- Interface less modern than newer tools
- Advanced automation only in Pinnacle
Frequently asked questions
What is CPQ software?
CPQ stands for configure, price, quote. The software helps sales teams select a valid combination of products and options, applies the right prices, discounts and approvals, and generates a quote document. Advanced CPQ suites also handle subscriptions, contracts, orders and billing, a scope often called quote-to-cash or revenue lifecycle management.
How much does CPQ software cost?
Most enterprise CPQ is quote-based on annual contracts. Salesforce publishes Revenue Cloud prices of US$150 per user per month for Growth and US$200 for Advanced, billed annually, on top of Sales Cloud. QuoteWerks charges US$44.92 to US$90.75 per concurrent user per month on annual billing.
Does Salesforce include CPQ?
CPQ is not a standard Sales Cloud feature. Salesforce sells it within Revenue Cloud, a paid add-on whose Growth edition covers quoting, configuration, order capture and subscriptions and whose Advanced edition adds contracts, consumption, invoicing and AI analytics. An annual contract is required.
What happened to PROS CPQ?
On 1 October 2025, Conga agreed binding preliminary terms to acquire the B2B business of PROS, including its CPQ, as Thoma Bravo completed its acquisition of PROS; closing was expected in Q1 2026. The pros.com CPQ product page now redirects to Conga's Smart CPQ page.
What is the best CPQ for manufacturers?
Manufacturers with engineered, configurable products typically evaluate Tacton, Configit, Cincom CPQ, Oracle CPQ and SAP CPQ, which support complex configuration rules and integration with ERP or PLM systems. SAP CPQ can reuse existing SAP variant-configuration models.
What is the best CPQ for SaaS companies?
SaaS companies need subscription amendments, renewals and usage pricing. DealHub combines CPQ with subscription management and billing after acquiring Subskribe, Zuora CPQ is built for subscription quoting with Zuora Billing, and Salesforce Revenue Cloud covers subscriptions and usage selling.
Does HubSpot have CPQ?
Yes. HubSpot CPQ is part of HubSpot's Revenue Hub. It drafts quotes from deal data, supports flat and tiered pricing, discounts and taxes per line item, applies approval rules, and turns accepted quotes into contract records. A 14-day free trial is available.
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