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Zuora

Subscription-focused CPQ tied to Zuora's billing platform

Overview

Zuora is an enterprise billing and monetization platform based in Redwood City, California, founded by Tien Tzuo, who remains founder, chief executive and chairman[5]. Tzuo describes Zuora’s vision as having sparked the shift to the “Subscription Economy”; the platform is aimed at large companies with complex catalogues, multiple legal entities and recurring, usage-based and hybrid revenue models[5].

Zuora was listed on the New York Stock Exchange until February 2025. On 14 February 2025 Silver Lake, in partnership with an affiliate of Singapore’s sovereign fund GIC, completed its acquisition of the company for US$10.00 per share in cash; Zuora’s Class A stock ceased trading and the company became privately held[5]. Stockholders had approved the deal the previous day[5].

Zuora does not publish list prices. Its pricing page directs buyers to speak to its sales team, and the only figures it shows are illustrative prices inside product screenshots[19]. That, together with implementation projects typical of enterprise billing systems, makes it less suited to small companies. As a private company it no longer publishes quarterly financial statements, so recent revenue and customer figures are not available from filings.

Zuora features

  • Recurring, usage-based and hybrid revenue models
  • Enterprise catalogue and pricing management
  • Billing, revenue and collections products
  • Designed for multi-entity operations
  • Quoting for subscriptions, products and services
  • New business, upsell, cross-sell and renewal quotes
  • Central product catalogue
  • Single-page service-term configuration

Zuora pricing

Quote-based. The pricing page publishes no plan prices and routes enquiries to sales.

Zuora strengths and limitations

Strengths

  • Built for very large and complex billing operations
  • Long-established vendor in the category
  • Backed by a large technology investor after going private
  • Purpose-built for subscription changes
  • Cross-functional product catalogue
  • Renewal and amendment support

Limitations

  • No published prices
  • No longer files public financial reports
  • Heavier implementation than self-serve tools
  • Not aimed at small businesses
  • Most valuable only with Zuora Billing
  • Weak for engineered physical products

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