Listopedia

HubSpot data enrichment

CRM-native contact and company enrichment built on HubSpot's Clearbit acquisition

Overview

Marketing Hub is the marketing product of HubSpot, the Boston-based CRM company founded in 2006 by Brian Halligan and Dharmesh Shah. HubSpot reports 306,000 customers and more than 9,000 employees.[2] Marketing Hub combines e-mail, forms and workflow automation on the same contact database as HubSpot’s sales and service products, which is its main advantage over standalone tools.

Automation depth depends heavily on edition. Starter, priced from US$7 per seat a month (the page also lists US$20 without clear labelling), includes 1,000 marketing contacts but only basic e-mail automation with a single automated action.[1] Professional, at US$890 a month (US$800 on the best-value annual option), includes three core seats, 2,000 marketing contacts and up to 300 workflows, and carries a one-time US$3,000 onboarding fee.[1] Enterprise, at US$3,600 a month, includes five seats, 10,000 marketing contacts, up to 1,000 workflows, behavioural events and predictive lead scoring, with a US$7,000 onboarding fee.[1]

The jump from Starter to Professional is the steepest in this list, and pricing scales with marketing contacts, so costs rise quickly for large databases. For companies already using HubSpot CRM, the integration usually outweighs these costs.

HubSpot data enrichment features

  • Free contacts, deals and tasks
  • Email tracking and templates
  • Meeting scheduling
  • Live chat and forms
  • 500 HubSpot Credits on Starter
  • Upgrade path to marketing and service hubs
  • Workflows (300 on Pro, 1,000 on Enterprise)
  • E-mail, landing pages and forms

HubSpot data enrichment pricing

Free: US$0, up to 2 users. Starter: from US$7/seat/month annual prepaid (limited-time, new customers), US$10 month-to-month, list US$20. Professional: US$90–100/seat/month plus US$1,500 onboarding.

HubSpot data enrichment strengths and limitations

Strengths

  • Free tier with no card required
  • Low-cost Starter seats
  • One database for later marketing and service use
  • Large library of training material
  • Support tickets share the same contact and deal records as marketing and sales
  • Free tier with no credit card requirement

Limitations

  • Promotional price limited to new customers
  • Steep jump to Professional
  • Free tier capped at two users
  • Onboarding fees on upper tiers
  • Mandatory one-time onboarding fees on Professional (US$1,500) and Enterprise (US$3,500)
  • Most value depends on adopting the wider HubSpot platform

Appears in

HubSpot data enrichment alternatives and competitors

Alternatives to HubSpot data enrichment: companies ranked in the same lists.

Is this your company?

Update the description, logo, image and link through the submission form. Editors review every change.

Update this listing

Is your company missing from a list?

Send your logo, description and link. Editors review every submission, and approved listings are clearly labelled.

Add your company