Best CRM for Nonprofits in 2026

Nonprofit Cloud is Salesforce's industry edition for charities, built on the same platform as its commercial CRM, which Salesforce has sold as a subscription service since 1999. It models donors, households, gifts, programmes and volunteers, and connects to Salesforce's marketing and service products.

Through the Power of Us programme, eligible nonprofits receive ten Nonprofit Cloud licences at no cost, described as Core licences, and further licences are discounted. List prices for paid editions are US$70 per user per month for Sales and Service Core, US$125 for Sales and Service Advanced and US$285 each for Sales Max and Service Max, billed annually on annual contracts. Premier Success support activates with the first paid purchase.

The platform's flexibility makes it the default for large and multi-programme organisations and for foundations with complex data. The ten free licences lower the cost of software, but implementation by a consulting partner is usually the larger expense, and small charities without in-house administrators often find it more than they need.

Raiser's Edge NXT is the cloud successor to Blackbaud's Raiser's Edge, one of the oldest donor databases in the sector. Blackbaud cites more than 45 years in the social-impact sector and says more than US$100 billion is raised, granted or invested through its software each year. The product page describes Raiser's Edge NXT as a fundraising CRM aimed at mid-sized and large nonprofits that rely on relationship-based fundraising.

Its feature set covers gift processing, recurring giving, online forms with fee coverage, membership, giving societies, planned giving, grant management and prospect tracking from identification to stewardship. AI tools include Prospect Insights for major-gift candidates and assistants that draft donor summaries. It integrates with Blackbaud's Financial Edge NXT accounting product and JustGiving for peer-to-peer fundraising.

Pricing is not published; buyers request a quote. Raiser's Edge NXT is strongest for major-gift and campaign fundraising in universities, hospitals and large charities. Its cost and depth make it less suitable for small organisations.

Bloomerang launched in 2012 with a focus on donor retention and has grown through acquisitions: Kindful in 2021, InitLive in 2023 (which became Bloomerang Volunteer Management) and Qgiv in 2024. The company's own timeline shows customers rising from 300 in 2013 to more than 13,000 in 2022. Kindful is still marketed as "a Bloomerang product" with a separate login.

The Bloomerang Giving Platform bundles donor CRM, fundraising forms and volunteer management, with training and onboarding included. Pricing is based on the number of constituent records, every plan includes unlimited users, and pricing is annual and provided by quote.

Bloomerang suits small and mid-sized charities that want an easy-to-use database with engagement scoring and built-in giving tools. Larger organisations with complex major-gift or programme data may find it less configurable than Salesforce or Raiser's Edge, and the absence of published prices makes comparison harder.

Neon CRM is the flagship of Neon One, formed in 2018 when four technology companies combined. Neon One reports more than 7,000 nonprofit customers and says organisations using its tools have raised more than US$26 billion.

Neon CRM pricing starts at US$99 per month and is based on the organisation's revenue rather than its number of records, which Neon One presents as a way to avoid record caps. The entry plan covers donor management, fundraising and communications, with free live chat, email and phone support.

Revenue-based pricing benefits organisations with large databases of small donors, such as membership bodies, but can make the system comparatively expensive for organisations with high revenue and small donor files. Higher tiers and implementation details are provided through a demo.

DonorPerfect is made by SofterWare, founded in 1981 by Nathan Relles and Doug Schoenberg, and is privately owned; its mailing address is in Bethel Park, Pennsylvania. The company cites more than 11,000 nonprofit organisations and 75,000 fundraisers as users.

DonorPerfect is sold in Core, Plus and Pro tiers. Core includes the Lite tier of Constant Contact and Plus and Pro the Standard tier; Plus and Pro add a free trial of Practivated, an AI donor-conversation tool, and Pro adds phone support alongside chat. Prices are not published and are supplied through a custom quote.

DonorPerfect is a common choice for small and mid-sized charities that want a mature, configurable donor database with strong reporting and integrated email marketing. The product's interface and quote-only pricing are the main points buyers compare against newer tools.

Virtuous positions its CRM+ platform around responsive fundraising: tracking donor behaviour and automating personalised journeys. CRM+ includes donor and pipeline management, marketing and communications, events, reporting, workflow and journey automation, a partner marketplace and unlimited users.

Two tiers are defined by fundraising revenue: Platform for nonprofits raising up to US$5 million a year and Enterprise above US$5 million. Add-on products include Raise (donation forms), Momentum (an AI agent for major and mid-level gift officers), Insights (donor intelligence and wealth data), Analytics and Volunteer, all priced on request.

Virtuous is aimed at mid-sized and growing nonprofits that want marketing-style automation on donor data. Pricing is not published, and the full suite requires several add-ons.

Little Green Light (LGL) is a cloud donor-management system for small nonprofits, notable for publishing its complete price list. Pricing depends on the number of constituents: US$45 per month for up to 2,500, US$60 for 5,000, US$75 for 10,000 and so on to US$135 for 50,000, with US$15 per month per additional 10,000 thereafter. Users are unlimited, accounts can hold up to 200,000 records, and there is no contract.

Annual payment saves 10%, prepay discounts of 2.5% to 10% apply for three to twelve months, and the first 30 days are free without a card. Online donations are processed on a pay-as-you-go basis from 2.2% plus US$0.30 per transaction.

LGL states that it is not offered to organisations in the EU, the UK or Switzerland, which limits it to North America and other regions. Its feature set is narrower than enterprise platforms, but its price transparency is unusual in this category.

Keela is a nonprofit CRM with sites for the United States, Canada and Australia. It combines donor management, email marketing, forms and fundraising tools, and publishes starting prices by contact count.

Monthly prices on annual billing start at US$164 for up to 1,000 contacts, US$243 for 2,500, US$316 for 5,000, US$379 for 7,500 and US$438 for 10,000 or more; monthly billing costs more, at US$190 to US$489. Annual billing saves up to 23%. Organisations with more than 10,000 contacts, or fewer than 250, receive custom quotes. A Premium Care add-on starts at US$200 per month, and pipelines, texting and wealth screening are extras.

Keela's published pricing makes budgeting easy, but its entry price is higher than that of Little Green Light or Neon CRM, and the page does not mention a free trial.

Givebutter is a fundraising platform whose CRM is free with unlimited contacts; the company states that organisations will never be required to pay for contacts in the free CRM. Its revenue model is optional donor tips: with tips enabled, the nonprofit pays 0% platform and processing fees, while with tips disabled there is a 3% platform fee plus card processing at 2.9% plus 30 cents and ACH at 1.9% plus 30 cents.

An optional Givebutter Plus subscription adds workflows, tasks, reporting, texting, video messages, QuickBooks Online integration and priority phone support, starting at US$29 per month with tiers by contact count and a 30-day trial.

Givebutter suits small organisations, schools and grassroots groups that raise money online and want a free contact database. Donor tips can be unpopular with some supporters, and the CRM is lighter than dedicated donor-management systems for major-gift work.

CiviCRM is an open-source project, set up in 2005 as a California limited liability company, that builds a web-based, highly customisable CRM for nonprofit and civic organisations. It is released under the GNU Affero General Public License version 3 and is supported by a global community the project describes as tens of thousands of individuals and organisations.

The software itself is free; organisations pay instead for hosting, implementation and support from partners, or run it themselves. It covers contacts, contributions, memberships, events, mailings and case management, and is installed alongside a content management system.

CiviCRM is attractive to organisations that want full control of their data, avoid per-user licensing or need deep customisation, and is commonly considered by advocacy groups and membership associations. Its total cost depends heavily on implementation quality, and it requires technical capacity or a reliable partner.

Microsoft offers eligible nonprofits discounted Dynamics 365 licences. Dynamics 365 Sales Enterprise, which Microsoft positions for donor relationships and fundraising, is listed at US$23.80 per user per month for nonprofits, as is Service Enterprise; Business Central for finance is US$32.00. Power Apps is free for up to ten users and then US$2.50 per user, and Power Automate Premium is US$3.75 per user per month billed yearly.

For organisations that already receive Microsoft 365 through nonprofit programmes, Dynamics offers fundraising and programme management on the same identity, email and Teams environment, extensible with Power Platform apps. Access requires registering and confirming eligibility.

Dynamics is a platform rather than a ready-made donor database, so most nonprofits need a partner to configure gift processing, receipting and reporting. That makes it best suited to mid-sized and large organisations with IT staff.

HubSpot's Nonprofit Program gives eligible organisations 40% off list prices for net-new Professional or Enterprise tier products on an annual contract. Eligibility is limited to registered nonprofits in North America, Australia and New Zealand that are new HubSpot customers; Starter products are excluded and the discount cannot be applied to existing subscriptions.

HubSpot is not a donor database by design, but many nonprofits use it for supporter communications, newsletters, landing pages and event marketing, often connected to a dedicated fundraising tool for gift processing. Its free CRM can be used at no cost before committing.

Limitations include the absence of native gift receipting, household and soft-credit models, and the restriction of the discount to certain regions and to new customers only.

Zoho's nonprofit programme gives registered nonprofits a one-time US$5,000 wallet credit valid for five years: Zoho pays half of each purchase and the other half is deducted from the credit. Zoho CRM is not on the exclusion list, so its licences can be bought at an effective 50% discount until the credit is used.

Applications are made via a TechSoup validation token or directly in India, Australia, New Zealand, the UK, the US and Canada, and typically take up to ten working days. Onboarding, training, marketplace extensions and premium support are excluded.

Zoho CRM is a general-purpose CRM, so nonprofits must configure donations, campaigns and receipts themselves or with a partner; the advantage is access to the wider Zoho suite of finance, forms and email-marketing apps at a low cost.