Best HubSpot Alternatives in 2026

Salesforce opened in 1999 describing itself as having pioneered software-as-a-service delivery of customer relationship management. Sales Cloud is its sales-force-automation product, sold either as bundled suites for smaller teams or as standalone editions. The pricing page lists a Free Suite, a Starter Suite at US$25 per user per month (billed monthly or annually) and a Pro Suite at US$100 per user per month billed annually; the larger Sales Cloud editions, Core, Advanced and Max, are listed at US$195, US$395 and US$550 per user per month, all billed annually. Like HubSpot, Salesforce sells separate clouds for service and marketing, so organisations replacing several HubSpot hubs typically buy more than one Salesforce product. The breadth of configuration options and the third-party ecosystem make it the usual choice when a company outgrows mid-market CRM tools, at the cost of a longer implementation.

Dynamics 365 Sales is the sales module of Microsoft's Dynamics 365 business-application family. Microsoft publishes three per-user editions: Sales Professional at US$65 per user per month, Sales Enterprise at US$105 and Sales Premium at US$150, each paid yearly. A further offering, Microsoft Relationship Sales, has variable pricing and a 10-seat minimum and is sold through Microsoft's sales specialists. The product is most often chosen by organisations that already standardise on Microsoft 365, Teams and the Power Platform, because records, reporting and workflow automation can be shared across those tools. Compared with HubSpot, it has no free CRM tier, so it suits companies that want a sales system aligned to their existing Microsoft estate rather than a single marketing-led suite.

Zoho CRM is developed by Zoho Corporation, which traces its origins to AdventNet, founded in New Jersey in 1996. The CRM is offered as a Free edition, which Zoho describes as free forever for three users, and four paid editions, Standard, Professional, Enterprise and Ultimate, priced per user per month with a choice of monthly or annual billing. The paid-edition figures are calculated dynamically on the pricing page by region and currency. A bundled product, Zoho CRM Plus, which adds marketing, service desk and analytics applications, is listed as starting at US$20 per user per month. For companies weighing HubSpot's hub model, the closest equivalent is Zoho One or CRM Plus, which combine CRM, marketing and support under one licence.

Pipedrive was started in an Estonian garage in 2010 by salespeople who wanted a simpler deal-tracking tool; the company now gives its headquarters as New York, retains offices in Tallinn and Tartu, and is backed by Vista Equity Partners. The product is organised around a visual sales pipeline in which deals move between stages, with activity reminders, email sync and reporting. Pipedrive sells four plans, Lite, Growth, Premium and Ultimate, each with its own base price per seat; customers can pay monthly or annually, and annual billing is paid upfront at a discount. Seats are charged whether or not they are assigned to a user. Pipedrive is narrower than HubSpot: it focuses on sales, with marketing and other capabilities sold as add-ons, which makes it a common replacement for teams that use only HubSpot's Sales Hub.

Freshsales is the CRM product of Freshworks, which also sells the Freshdesk help desk and Freshservice IT service management software. The CRM covers contact, account and deal management for sales teams. Published pricing is per user per month on annual billing: Growth at US$9, Pro at US$39 and Enterprise at US$59; a toggle on the page indicates that annual billing saves 20% relative to monthly billing. A 21-day trial gives access to the full product. Freshworks' combination of a sales CRM and a separately sold help desk mirrors HubSpot's split between Sales Hub and Service Hub, and the entry price is well below most HubSpot paid seats.

monday CRM is built on the work-management platform of monday.com, which was founded by Roy Mann and Eran Zinman, launched from Tel Aviv, and listed on Nasdaq on 10 June 2021. The CRM uses the same board-and-automation model as the core product, which lets teams adapt pipelines, lead tables and post-sale workflows without code. Prices are published in euros on the European version of the page: Basic at €12, Standard at €17 and Pro at €28 per seat per month on yearly billing (€18, €25 and €41 on monthly billing), with Ultimate quoted by sales; plans start from three seats. It suits teams that already run projects in monday.com and want sales data in the same workspace, though its marketing automation is less extensive than HubSpot's Marketing Hub.

ActiveCampaign was founded in 2003 by Jason VandeBoom and began as on-premise software before moving to a cloud platform for marketing automation, sales automation and CRM; it is privately held, headquartered in Chicago and reports customers in more than 170 countries. Its plans are Starter, Plus, Pro and Enterprise, priced by the number of contacts and shown on the pricing page as billed yearly; at the 1,000-contact tier the Enterprise plan includes 15,000 email sends per month and five user seats, and adds single sign-on and HIPAA support. A 14-day free trial is offered. For HubSpot users the closest overlap is with Marketing Hub: ActiveCampaign is strongest on automated email journeys and segmentation, while its CRM is a lighter deal pipeline.

Brevo, known as Sendinblue until its rebrand, was founded in 2012 by Armand Thiberge in India and France; the company reports 600,000 customers and more than 1,000 employees. Its platform covers email and SMS marketing, chat, a customer data platform and a sales CRM. The free plan allows up to 300 emails per day once an account is approved for sending. The pricing page's structured data lists the Starter plan at US$9 per month, Standard at US$18 per month and Professional at US$499 per month, with a 10% reduction on yearly billing; Starter is based on 5,000 emails per month and Professional on 150,000. Because Brevo charges by message volume rather than by contact or seat, it is often considered by organisations whose HubSpot Marketing Hub cost rises with contact count.

Close was created in 2013 by Steli Efti, Anthony Nemitz and Thomas Steinacher, whose outbound sales agency, ElasticSales, had built an internal tool after Y Combinator; the company describes itself as a fully remote team of more than 120 people. The product brings calling, email, SMS, pipeline management, workflows, reporting and AI agents into one application aimed at businesses that sell through conversations. The pricing page lists four per-user monthly plans: Solo (shown at US$9 against a list price of US$19), Essentials (US$35 against US$49), Growth (US$99 against US$109) and Scale (US$139 against US$149); the page notes that annual plans are discounted but does not label which figure applies to which billing term. A 14-day trial without a credit card is available.

Copper is a CRM designed around Google Workspace: contacts, deals and activity are captured from Gmail and Google Calendar and the interface can be used from within those applications. The company describes its customers as thousands of companies in more than 100 countries. Its pricing page lists three per-seat plans: Basic at US$23 per seat per month billed annually (US$29 monthly), Professional at US$59 (US$69 monthly) and Business at US$99 (US$134 monthly), excluding taxes and fees. Copper is a candidate for relationship-driven firms, such as agencies and consultancies, that work mainly in Google's tools and want a CRM with little separate data entry. It is less suitable for companies that use Microsoft 365 or require HubSpot-scale marketing automation.

Keap began in 2001 as a custom-software company called eNovasys, became Infusionsoft, opened its headquarters in Chandler, Arizona in 2013 and rebranded as Keap in January 2019. Thryv Holdings completed its acquisition of Infusion Software, Inc. (Keap) on 31 October 2024 for US$80 million in cash, subject to adjustment, and the product is now marketed as a Thryv brand. Keap combines a CRM with email automation, appointments, e-commerce and payments for small service businesses. Its single published plan starts at US$320 per month on monthly billing or US$3,195 per year on annual billing, includes two user licences with additional users at US$39 per month, and requires paid implementation services.