Overview
Keap combines CRM, marketing automation, sales pipeline, invoicing and payments for small service businesses. It is now branded “Keap, A Thryv, Inc. Brand” following its acquisition by Thryv.[15]
Keap offers a library of prebuilt automations across marketing, sales, service and operations, such as lead nurture, abandoned-cart and review-request sequences, along with pipeline automation, task management, billing automation, lead scoring and automation history.[15] AI content and automation assistants are included.[15]
Pricing starts at US$320 a month on monthly billing or US$3,195 a year on annual billing, with two user licences included and extra users at US$39 a month each; contact tiers are priced on a sliding scale.[15] A required implementation package is part of the offer, though its price is not listed, and annual contracts carry a US$299 early-termination fee.[15] Text marketing is available only in the US, in tiers from US$24 to US$279 a month.[15] The free trial excludes payment processing and texting and limits e-mail to 25 messages.[15] Keap’s all-in-one scope suits owner-operated businesses, but its entry price is high relative to e-mail-first tools.
Keap features
- Prebuilt automation library
- Pipeline and billing automation
- Lead scoring
- Invoicing and payments
- US text marketing
- AI content and automation assistants
- Marketing automation
- Email and text marketing
Keap pricing
From US$320/month monthly or US$3,195/year annually; contact tiers on sliding scale; 2 users included, extra US$39/month; required implementation package (price not listed); US$299 early-termination fee on annual contracts; text marketing US$24–279/month (US only).
Keap strengths and limitations
Strengths
- CRM, automation and payments in one product
- Prebuilt automations for service businesses
- AI assistants included
- Annual option lowers monthly cost
- CRM, automation, appointments and payments in one product
- Annual price published
Limitations
- High entry price for small businesses
- Implementation package required
- Early-termination fee
- Texting limited to the US
- High entry price relative to other small-business CRMs
- Implementation services are mandatory
Appears in
- Best HubSpot Alternatives in 2026 #11
- Best CRM for Small Business in 2026 #13
- Best Marketing Automation Software in 2026 #10
Keap alternatives and competitors
Alternatives to Keap: companies ranked in the same lists.
- Salesforce Sales Cloud
- Zoho Analytics
Pipedrive
Freshdesk
monday CRM
ActiveCampaign
Close
Copper
HubSpot data enrichment
Klaviyo
GetResponse
Act-On
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