GetResponse

E-mail marketing with workflow automation and webinars

Overview

GetResponse is a Polish email marketing and lifecycle automation company founded in 1998, after Simon Grabowski launched his first autoresponder in 1997[20]. It reports more than 350,000 customers in 183 countries, more than 300 employees and more than 150 integrations[20]. Its timeline records the launch of marketing automation in 2016, a free plan later, ecommerce automation in 2022 and AI email and campaign generators in 2023[20].

Landing pages are one module of the suite. All paid plans include a landing page builder with unlimited pages and visitors; the Starter plan limits the AI page creator to three uses and lacks contact forms and chat, while Marketer, Creator and Enterprise add unlimited AI creation, forms, chat and product and store settings[19]. The free account caps landing pages at 1,000 unique visitors a month and adds a GetResponse badge to messages[19]. Because pages, email lists, webinars and courses share one contact database, the builder suits businesses whose main channel is email.

GetResponse prices by list size, so cost rises with contacts rather than page traffic; the published euro prices apply to a 1,000-contact list. The builder is less suited to high-volume paid-media testing than dedicated tools[19].

GetResponse features

  • Visual workflow builder
  • Unlimited workflows from Marketer
  • Landing pages
  • Webinars
  • E-commerce automation
  • Free version after trial
  • Unlimited landing pages and visitors on paid plans
  • AI landing page creator

GetResponse pricing

Prices in EUR at 1,000 contacts, excl. tax: Starter €16/month (€13.12 yearly), 1 workflow; Marketer €54 (€44.28 yearly), unlimited workflows; Creator €62 (€50.84 yearly); Enterprise custom. 14-day trial; 30-day Enterprise pilot by demo.

GetResponse strengths and limitations

Strengths

  • Unlimited monthly sends
  • Course and knowledge-product tools on Creator
  • 18% yearly discount
  • Unlimited workflows at a low price
  • Webinars and courses in one tool
  • Free version after trial

Limitations

  • Prices scale by list size
  • Creator features add cost for businesses that do not sell courses
  • Starter limited to one workflow
  • Prices displayed in euros on page reviewed
  • Limited CRM features
  • Free-version limits not stated

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