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Mailchimp

Official sync of customers and orders to Mailchimp

Overview

Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius as a side project of their web-design agency, Rocket Science Group, and was acquired by Intuit in 2021.[10] It is among the most widely used e-mail marketing tools for small businesses.

Its automation is delivered through customer journeys, which Mailchimp calls marketing automation flows. The free plan excludes them; Essentials allows journeys of up to four steps; and Standard and Premium allow up to 200 flows.[9] At the 500-contact tier, the page reviewed showed introductory prices of US$13 a month for Essentials, US$20 for Standard and US$350 for Premium, each 50% off for twelve months, without stating the subsequent price.[9] The free plan allows one seat, one audience and 500 e-mails a month (250 a day), and sending pauses when limits are exceeded.[9]

Mailchimp’s advantages are ease of use, templates and integrations with small-business software including Intuit’s own. Its automation is less flexible than ActiveCampaign’s or HubSpot’s at higher complexity, and the gap between Standard and Premium pricing is large.[9] The free-plan contact limit is described inconsistently on the page (250 and under 500).[9]

Mailchimp features

  • Drag-and-drop templates
  • Audience segmentation
  • Customer journeys and automations
  • Integration with Intuit products
  • Reporting and analytics
  • Customer journeys (up to 200 flows on Standard)
  • E-mail templates and builder
  • Free plan with 500 e-mails/month

Mailchimp pricing

Free: 250 contacts, 500 sends a month. Essentials from US$13 per month, Standard from US$20 per month and Premium from US$350 per month, each shown as a 50% introductory discount for 12 months; prices rise with contact tiers.

Mailchimp strengths and limitations

Strengths

  • Free plan available
  • One-month free trial of the Premium plan
  • Ties into Intuit QuickBooks
  • Mature templates and automation
  • Large integration ecosystem
  • Scales to very large contact lists

Limitations

  • Free plan limited to 250 contacts and 500 sends a month
  • Regular prices rise with contact count after the introductory discount
  • Smallest free plan in this list (250 contacts)
  • Displayed prices are temporary introductory discounts
  • Not built around paid newsletters
  • Costs rise steeply with contact count

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Mailchimp alternatives and competitors

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