Overview
Kit is an email marketing platform for creators that operated as ConvertKit until it rebranded as Kit, which it describes as an email-first operating system for creators.[5] The product is aimed at people who sell courses, books, digital downloads and paid newsletters, and it covers landing pages, forms, broadcasts, sequences and a commerce layer.[4]
The free plan supports up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, plus tagging, segmentation and the ability to sell digital products and subscriptions.[4] The Creator plan adds unlimited visual automations and sequences, removal of Kit branding, SMS, RSS campaigns and integrations, while the Pro plan adds a newsletter referral system, subscriber engagement scoring, deliverability reporting, unlimited users and Facebook custom audiences.[4] Kit also lists a Kit MCP connector for AI assistants on paid plans.[4] Commerce is not free: Kit charges 3.5% plus 30 cents on digital product and subscription sales on every plan, so paid newsletters carry a percentage fee on top of the plan price.[4] The automation builder is the main reason creators choose Kit over publishing-first tools such as beehiiv or Substack.
Kit features
- Visual automation builder
- Landing pages and forms
- Tagging and segmentation
- Paid newsletters and digital products
- Newsletter referral system (Pro)
- Kit MCP connector
Kit pricing
Free: up to 10,000 subscribers. Creator: US$33 per month (US$390 billed yearly) at 1,000 subscribers. Pro: US$66 per month standard, with a first-year promotion of US$50 per month at the time of review. Sales of products and subscriptions: 3.5% + 30 cents on all plans.
Kit strengths and limitations
Strengths
- Free plan covers up to 10,000 subscribers
- Strong visual automations for creators
- Built-in commerce for products and paid newsletters
- Referral system on Pro
- Built-in tools for paid newsletters and digital products
Limitations
- 3.5% + 30¢ fee on every sale, including paid newsletters
- Referral system and engagement scoring locked to Pro
- Fewer publishing and website features than beehiiv or Ghost
- Pro promotional price applies only in the first year
- Fewer e-commerce automations than retail-focused tools
- Prices rise with subscriber count
Appears in
Kit alternatives and competitors
Alternatives to Kit: companies ranked in the same lists.
Mailchimp
Brevo
MailerLite
Campaign Monitor
Klaviyo
ActiveCampaign
Omnisend
GetResponse
HubSpot data enrichment
beehiiv
Substack- Ghost
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