Brevo

Overview

Brevo is a marketing and customer-communication platform that covers email, SMS, WhatsApp, transactional messages and a sales CRM. For newsletter senders its distinguishing trait is volume-based pricing: plans are set by the number of emails sent per month rather than the number of contacts stored, which benefits publishers with large lists that send infrequently.^[12]

Every account starts on a free plan that does not require a credit card; once Brevo approves the account for sending, the free plan allows up to 300 emails per day.^[12] The Starter plan costs US$9 per month (or US$97 a year) from 5,000 emails a month and includes email, SMS and transactional sending, with SMS credits sold separately.^[12] Standard costs US$18 per month (US$194 a year) and adds unlimited multi-step automation workflows and testing, while Professional costs US$499 per month and starts at 150,000 emails a month, adding WhatsApp, pop-ups and mobile channels.^[12] Brevo is a marketing suite rather than a publishing tool: there is no paid-subscription system, no reader network and no newsletter archive website, so it suits businesses that want a newsletter alongside transactional and SMS messages.

Brevo features

• Volume-based email pricing
• Transactional email and SMS
• Multi-step automation workflows
• WhatsApp and pop-ups on Professional
• Built-in sales CRM

Brevo pricing

Free: up to 300 emails per day after approval. Starter US$9 per month (US$97 a year) from 5,000 emails a month. Standard US$18 per month (US$194 a year). Professional US$499 per month from 150,000 emails a month. Yearly billing saves 10%.

Brevo strengths and limitations

Appears in

• Best Email Marketing Software in 2026 #3
• Best HubSpot Alternatives in 2026 #8
• Best Newsletter Platforms in 2026 #7

Brevo alternatives and competitors

Alternatives to Brevo: companies ranked in the same lists.

• Mailchimp
• Kit
• MailerLite
• ActiveCampaign
• Campaign Monitor
• Close
• Flodesk
• EmailOctopus
• Buttondown
• GGhost
• Substack
• beehiiv