Flodesk

Design-led email tool with flat pricing regardless of list size

Overview

Flodesk is an email marketing platform known for design-focused templates and a flat pricing model: the plan price does not rise as the subscriber list grows, and subscribers are unlimited on every plan.[15] The company’s pricing page illustrated this with the Email plan at US$38 per month for a list of 14,000 subscribers.[15]

Three plans were listed at the time of review: a free plan, the Email plan at US$38 per month billed yearly (about US$46 billed monthly) and the Everything plan at US$79 per month billed yearly (about US$99 monthly), which adds selling tools such as checkout, payment processing and sales-tax handling.[15] A 14-day free trial requires no credit card.[15] The flat model makes Flodesk relatively expensive for a list of a few hundred subscribers and relatively cheap for a large list. Flodesk is aimed at small brands, coaches and creators who prioritise visual email design; it offers fewer segmentation and deliverability-reporting tools than larger marketing suites, and it does not run a reader network or ad marketplace.

Flodesk features

  • Design-focused templates
  • Unlimited subscribers on all plans
  • Checkout and payments on Everything plan
  • Sales-tax processing
  • 14-day free trial

Flodesk pricing

Free plan; Email US$38 per month billed yearly (about US$46 monthly); Everything US$79 per month billed yearly (about US$99 monthly). Pricing is flat regardless of subscribers.

Flodesk strengths and limitations

Strengths

  • Cost does not grow with the list
  • Strong visual templates
  • Built-in checkout on Everything plan
  • No card needed for trial

Limitations

  • Expensive for very small lists
  • Fewer advanced segmentation tools
  • No paid-newsletter network
  • Selling tools only on the higher plan

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