Overview
Buttondown is a small, independent newsletter service built for writers and developers who prefer plain text and Markdown. Instead of fixed tiers, it sells a base plan priced on active subscribers and lets publishers add individual features as monthly add-ons.[13] The base plan is free for the first 100 subscribers and includes both a Markdown editor and a rich-text editor, plus sending from a custom domain.[13]
Add-ons are priced separately: paid subscriptions cost US$9 per month; segmentation, comments and surveys, analytics, RSS-to-email and attachments are US$9 per month each; sponsorships, multiple newsletters and automations are US$29 per month each; and white-labelling and teams cost US$79 per month each.[13] Hosting the archive on a custom domain is a US$29-per-month add-on.[13] Published prices assume no more than one email a day to the full list; higher-volume senders need usage-based pricing from the company.[13] Registered non-profits receive 50% off.[13] The modular approach keeps simple newsletters cheap but means a feature-rich setup can cost more than an all-inclusive plan elsewhere. Buttondown has no reader network or ad marketplace.
Buttondown features
- Markdown and rich-text editors
- Custom sending domain
- Paid subscriptions add-on
- RSS-to-email add-on
- Sponsorships add-on
- Non-profit discount
Buttondown pricing
Free for the first 100 subscribers. Add-ons: paid subscriptions US$9 per month; segmentation, analytics, RSS, surveys, attachments US$9 each; automations, sponsorships, multiple newsletters US$29 each; custom-domain archive US$29; white-label and teams US$79 each. 50% off for registered non-profits.
Buttondown strengths and limitations
Strengths
- Markdown-native writing
- Pay only for features used
- Non-profit discount
- Custom sending domain on the base plan
Limitations
- Free tier stops at 100 subscribers
- Add-ons accumulate quickly
- Prices assume at most one send per day
- No discovery network
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