Overview
ActiveCampaign is a Chicago-based e-mail marketing and automation platform founded in 2003 by Jason VandeBoom, who remains chief executive. It reports customers in more than 170 countries; its about page gives the customer count as both more than 180,000 and more than 150,000.[6]
Automation is ActiveCampaign’s core: every plan includes multi-step automations, more than 950 automation recipes, multiple triggers, e-commerce automation and an AI-assisted automation builder.[5] Plans differ in automation limits and channels. Starter allows five actions per automation, e-mail only and one user; Plus adds unlimited actions, cross-channel marketing and sales automation; Pro (three users) and Enterprise (five users) add A/B testing of automations, and Enterprise adds an automations map.[5]
The pricing page reviewed in November 2026 displayed placeholders rather than amounts for the 1,000-contact tier, stating only that plans are billed yearly, so prices are not given here.[5] A 14-day trial requires no card.[5] ActiveCampaign suits small and mid-sized businesses that want sophisticated automation without an enterprise contract; its limitation is that advanced features such as automation A/B testing sit on the upper plans.
ActiveCampaign features
- 950+ automation recipes
- AI-powered automation builder
- Unlimited actions from Plus
- Cross-channel marketing (Plus+)
- Sales automation (Plus+)
- Automation A/B testing (Pro+)
ActiveCampaign pricing
Starter, Plus, Pro and Enterprise, billed yearly by contact tier; amounts not displayed on the page reviewed. 14-day free trial without card.
ActiveCampaign strengths and limitations
Strengths
- Automation included on every plan
- Large recipe library
- Sales automation alongside marketing
- Trial without card
- Email, automation and CRM in one platform
- HIPAA support on Enterprise
Limitations
- Starter limited to five actions per automation
- Few users on lower plans
- Inconsistent customer figures on site
- Prices not shown on page reviewed
- No free plan
- Prices not displayed in page text at review
Appears in
- Best Email Marketing Software in 2026 #6
- Best HubSpot Alternatives in 2026 #7
- Best Marketing Automation Software in 2026 #3
ActiveCampaign alternatives and competitors
Alternatives to ActiveCampaign: companies ranked in the same lists.
Mailchimp
Brevo
Omnisend
GetResponse
HubSpot data enrichment
Keap- Salesforce Sales Cloud
Klaviyo- Zoho Analytics
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Customer.io- Braze
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