Listopedia

Customer.io

Data-driven messaging automation for product-led companies

Overview

Customer.io is a messaging-automation platform used mainly by software and app companies to send behaviour-triggered e-mail, push and in-app messages based on product data. It reports more than 11,000 brands using the platform.[12]

Unlike many tools, Customer.io publishes a full price ladder in US dollars. Essentials starts at US$100 a month for 5,000 profiles and one million e-mails, rising to US$145 for 10,000 profiles, US$235 for 20,000, US$325 for 30,000, US$415 for 40,000 and from US$505 for 50,000, with extra profiles at US$0.009 each and extra e-mails at US$0.12 per thousand.[12] Essentials includes the visual workflow builder and two object types for modelling accounts or other entities.[12] Premium, from US$1,000 a month billed yearly, adds ten object types, higher AI-agent limits, a native Salesforce integration and 90-day onboarding, with HIPAA compliance as an add-on; Enterprise adds dedicated infrastructure and audit logging.[12]

Data can be stored in US or EU data centres at no extra charge, and web push is free on every plan.[12] Companies that have raised under US$10 million can receive a year free through its start-up programme.[12] Customer.io assumes access to product event data and technical set-up, making it less suitable for marketers without developer support.

Customer.io features

  • Visual workflow builder
  • Event-triggered e-mail, push and in-app
  • Object types for accounts and entities
  • Native Salesforce integration (Premium)
  • HIPAA add-on (Premium)
  • US or EU data residency

Customer.io pricing

Essentials (monthly): 5k profiles US$100; 10k US$145; 20k US$235; 30k US$325; 40k US$415; 50k+ from US$505; 1 million e-mails included; extra e-mails US$0.12 per 1,000. Premium from US$1,000/month billed yearly. Enterprise custom. Start-up programme: one year free under US$10m raised.

Customer.io strengths and limitations

Strengths

  • Published price ladder
  • EU data centre at no extra cost
  • Generous e-mail allowance
  • Start-up programme

Limitations

  • Requires product event data and technical set-up
  • Salesforce integration only on Premium
  • Accounts manually reviewed before sending
  • Less suited to traditional lead nurturing

Appears in

Customer.io alternatives and competitors

Alternatives to Customer.io: companies ranked in the same lists.

Is this your company?

Update the description, logo, image and link through the submission form. Editors review every change.

Update this listing

Is your company missing from a list?

Send your logo, description and link. Editors review every submission, and approved listings are clearly labelled.

Add your company