Braze Pricing, Plans & Alternatives (2026)

Overview

Braze is a customer-engagement platform used by large consumer brands for cross-channel messaging and journey orchestration across e-mail, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE and in-app messages.^[11] It is oriented towards app-centric and digital consumer businesses rather than B2B lead management.

Braze sells four editions. Go provides core features for early-stage growth teams; Select adds orchestration, enhanced security and user provisioning; Pro adds predictive AI, AI-personalised recommendations and message prioritisation; and Enterprise adds enterprise-grade orchestration, infrastructure, governance and advanced experimentation through the BrazeAI Agent Console.^[11] Every edition includes BrazeAI tools, the Braze Data Platform, journey orchestration and 2FA, SAML/SSO and granular permissions.^[11]

Pricing is not published. It is based on monthly active users (people who record a session in a calendar month), a stored-profile allowance per MAU, and a pool of action credits shared across channels, with different actions costing different credits (for example one credit for an SMS and five for a WhatsApp message).^[11] Support and services are part of the contract, and Braze offers no free plan, though trials and start-up programmes exist.^[11] The site shows SOC and ISO 27001 certification logos and 24×7 support.^[11]

Braze features

E-mail, push, SMS, RCS, WhatsApp, in-app
Journey orchestration
Predictive AI and recommendations (Pro)
BrazeAI Agent Console (Enterprise)
Braze Data Platform
SAML/SSO on all editions

Braze pricing

Go, Select, Pro and Enterprise editions; quote-based on monthly active users, profile allowance and action credits; CX services included in contract; no free plan.