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Omnisend

Email, SMS and push marketing built for ecommerce

Overview

Omnisend is an e-commerce marketing automation platform positioned as a lower-cost alternative to Klaviyo, offering e-mail, SMS, MMS and web push with pre-built e-commerce workflows and more than 335 integrations.[17]

The free plan includes 250 contacts, 500 e-mails and 500 web-push notifications a month, pre-built workflows and A/B testing.[17] Standard, shown at US$11.20 a month when three months are prepaid (30% off), includes 500 contacts, 6,000 e-mails a month and custom workflows; Pro, shown at US$41.30 a month on the same basis, includes 2,500 contacts, unlimited e-mail under fair use and SMS automation, with SMS from US$0.007 per message for high-volume US sending and five AI agents.[17] Custom plans are available above 150,000 active profiles.[17]

Omnisend provides 24/7 live chat and e-mail support on every plan, including Free, and free migration in about five days.[17] It claims to be up to 35% cheaper than Klaviyo based on its own comparison of May 2026 standard rates, and cites an average of US$79 in e-commerce revenue per US$1 spent from internal analysis; both are vendor claims.[17] The headline prices assume prepayment, and the regular monthly rate is not shown directly.[17]

Omnisend features

  • Email, SMS and web push
  • Pre-built ecommerce automations
  • SMS on Pro with bonus credits
  • Global SMS from US$0.007
  • MMS for US and Canada
  • Pop-ups and sign-up forms
  • Pre-built abandoned-cart and welcome automations
  • 250+ email templates

Omnisend pricing

Free US$0 (500 emails, 250 contacts, no SMS); Standard US$11.20/month promotional (no SMS); Pro US$41.30/month promotional for three months (US$123.90 upfront, from US$177), 2,500 contacts, bonus SMS credits equal to the bill. US SMS: US$0.009 (US$10–49.99), US$0.0085 (US$50–999.99), US$0.008 (US$1,000–9,999.99), US$0.007 (US$10,000+).

Omnisend strengths and limitations

Strengths

  • Published per-message rates
  • Bonus SMS credits on Pro
  • Low entry cost for email plus SMS
  • Usable free plan with 24/7 support
  • SMS and web push in the same tool
  • Low per-message SMS price

Limitations

  • SMS only on the Pro plan
  • MMS limited to US and Canada
  • Headline prices are promotional prepay rates
  • Smaller integration ecosystem than Klaviyo
  • Price depends on contact count and promotional discounts
  • Some charges billed outside Shopify

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