Shopify Flow

Overview

Shopify Flow is an automation application published by Shopify itself; the App Store listing gives Shopify’s Ottawa, Canada address and a launch date of 18 September 2017.^[5] It is free to install and had 15,515 merchant reviews in November 2026, the second-highest count of the apps reviewed here.^[5]

Flow lets merchants build if-this-then-that workflows triggered by store events such as new orders, inventory changes or customer updates. Shopify describes it as an “automation and integration platform for ecommerce” and lists use cases including marketing, order fulfilment, inventory management and fraud prevention.^[5] Workflows can apply tags, update metafields, act on B2B data, and send data to Slack, Google Sheets, Asana, Trello and Klaviyo; Shopify supplies hundreds of templates.^[5] Many third-party apps, including Judge.me and Smile, expose their own triggers and actions to Flow, which makes it a coordination layer between apps rather than a stand-alone tool.^[3][7] The limits of Flow are those of a rules engine: it automates work inside Shopify and connected apps, but complex multi-system integration still tends to require a dedicated integration platform or custom code.

Shopify Flow features

• Hundreds of ecommerce workflow templates
• Triggers on orders, customers, inventory and products
• Conditional logic and unlimited actions
• Connectors for Slack, Google Sheets, Asana and Trello
• Works with third-party app triggers

Shopify Flow pricing

Free to install and use.

Shopify Flow strengths and limitations

Appears in

• Best Shopify Apps in 2026 #2

Shopify Flow alternatives and competitors

Alternatives to Shopify Flow: companies ranked in the same lists.

• Judge.me Product Reviews
• PageFly Landing Page Builder
• Smile: Loyalty Program Rewards
• Klaviyo
• Omnisend
• Recharge
• ReConvert Upsell & Cross Sell
• Matrixify
• AfterShip Order Tracking
• Gorgias
• SSShopify Search & Discovery