Smile: Loyalty Program Rewards

Points, VIP tiers and referrals for Shopify stores

Overview

Smile.io is a loyalty-programme application developed by Smile, Inc., whose App Store listing gives a Waterloo, Ontario, Canada address. It was launched on the Shopify App Store on 2 December 2014 and had 4,681 merchant reviews in November 2026.[7] The company’s site describes it as “the loyalty platform for Shopify Plus and enterprise brands” and notes a 2026 Shopify Build Award.[8]

The app runs points, rewards and referral programmes with more than 15 ways to earn and redeem, including discounts and free-shipping rewards; it supports more than 20 languages and works with Shopify POS for in-store redemptions.[7] Paid tiers add a dedicated loyalty page, on-site nudges, bonus events, points displayed on product pages, VIP tiers, points expiry and a Loyalty Hub for signed-in members, while redeeming points at checkout requires Shopify Plus.[7] Pricing is tied to monthly order volume, and the number of integrations with other apps (for example Klaviyo or Judge.me) is capped on the lower plans, which can matter for stores that rely on email or review apps to promote the programme.[7][8]

Smile: Loyalty Program Rewards features

  • Points, rewards and referral programmes
  • VIP tiers and points expiry (Growth plan)
  • Shopify POS support
  • 20+ languages
  • Loyalty Hub for signed-in members
  • Integrations with Klaviyo, Judge.me and others

Smile: Loyalty Program Rewards pricing

Free plan up to 200 monthly orders. Essential US$15/month, Standard US$79/month and Growth US$199/month, all billed monthly; Plus US$999/month billed annually; Enterprise custom. Growth includes 2,500 monthly orders, then US$20 per additional 100 orders. 14-day free trial on paid plans.

Smile: Loyalty Program Rewards strengths and limitations

Strengths

  • Free plan for small stores
  • Works online and in Shopify POS
  • Long track record on the App Store

Limitations

  • VIP tiers only from the US$199 Growth plan
  • Integration count capped on lower plans
  • Checkout redemption limited to Shopify Plus

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