Overview
Recharge is a subscription-commerce platform for ecommerce brands, based in Santa Monica, California, whose website copyright dates from 2014[13]. It is built primarily on Shopify and states that the Shopify-Recharge pairing sits behind more than US$30 billion in recurring revenue[12]. The company says it is used by more than 20,000 businesses, naming quip and Dr. Squatch among them[13].
Unlike B2B SaaS billing systems, Recharge is designed for physical products sold on repeat, such as supplements, coffee, beauty and pet food. Its features include a subscription widget for product pages, a no-code customer portal, bundles, cancellation-prevention flows, failed-payment recovery, loyalty, referrals and SMS[12].
Pricing combines a monthly fee with a per-transaction processing fee: the Starter plan costs US$149 a month plus 1.50% and 20 cents per transaction, and the Scale plan US$499 a month plus 1.25% and 20 cents, with hands-on implementation; a Custom plan uses volume-based rates[12]. The per-transaction fee comes on top of Shopify’s own payment fees. Recharge is not designed for usage-based or B2B contract billing.
Recharge features
- Subscription widget for product pages
- No-code subscriber portal
- Cancellation prevention and failed-payment recovery
- Bundles and tiered discounts (Scale)
- SMS subscription management
- JavaScript SDK and Storefront API
- Subscription widget for Shopify product pages
- No-code customer portal
Recharge pricing
Starter US$149/month plus 1.50% + 20 cents per transaction; Scale US$499/month plus 1.25% + 20 cents per transaction; Custom plan with volume-based rates. SMS US$0.03 per message in the US and Canada and US$0.06 internationally. The App Store listing shows a 60-day free trial on Starter.
Recharge strengths and limitations
Strengths
- Mature subscription feature set
- Customer portal reduces support load
- Headless and API options for larger brands
- Purpose-built for physical subscription products on Shopify
- Retention and win-back tools included
- Published plan prices
Limitations
- No free plan
- Transaction fees on top of the monthly fee
- SMS billed per message
- Tied to Shopify
- Per-transaction fee adds to payment fees
- Not suited to SaaS or usage billing
Appears in
Recharge alternatives and competitors
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- Billsby
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