WordPress & Ecommerce

Best WooCommerce Plugins in 2026

The 12 most-installed WooCommerce extensions on WordPress.org in November 2026, covering payments, marketing, checkout and invoicing, with prices.

A WooCommerce plugin, or extension, is a WordPress plugin that adds features to WooCommerce, the free and open-source ecommerce plugin developed by Woo, a subsidiary of Automattic. WooCommerce itself had more than seven million active installations on WordPress.org in November 2026. Extensions add payment gateways, marketing integrations, checkout changes, invoicing, product display options and many other functions; they are distributed free on WordPress.org, sold on the WooCommerce Marketplace, or sold directly by developers.

This list ranks the twelve WooCommerce-specific extensions with the most active installations on WordPress.org in November 2026. It covers payment gateways from WooCommerce, PayPal and Stripe; Google and Meta marketing integrations; tax automation; wishlists; checkout editing; invoicing; variation swatches; email marketing and sales funnels. Paid upgrades are listed with prices from the developers' own sites.

Contents
  1. What is a WooCommerce plugin
  2. History and market
  3. Key features to compare
  4. Pricing models
  5. How to choose
  6. Methodology
  7. The list
  8. Comparison table
  9. Alternatives by use case
  10. Recent developments
  11. Frequently asked questions
  12. See also

What is a WooCommerce plugin

WooCommerce turns a WordPress site into a store; extensions add specific capabilities on top of it. Most of the extensions in this list declare WooCommerce as a required plugin on WordPress.org and do not work without it. They differ from general WordPress plugins such as SEO, security or backup tools, which work on any WordPress site, and from WooCommerce themes, which control the store's design.

Extensions come in three commercial forms: free plugins funded by transaction fees or ad spend (WooPayments, Stripe, PayPal, Google, Meta); freemium plugins with a paid Pro edition (YITH Wishlist, Checkout Field Editor, PDF Invoices, Variation Swatches, CartFlows); and integrations that connect to a paid external service (Mailchimp). Woo also sells premium extensions on its own marketplace, such as WooCommerce Subscriptions at US$279 for a one-year plan; these are not distributed through WordPress.org and are not ranked here.

History and market

Woo began in 2008 as WooThemes, a WordPress theme shop founded by Mark Forrester, Magnus Jepson and Adii Pienaar, and launched the WooCommerce plugin in 2011. WordPress.org records the WooCommerce plugin as first listed on 27 September 2011. Automattic, the company behind WordPress.com, acquired WooThemes in 2015, and Woo switched exclusively to ecommerce in 2017; the WooCommerce brand was refreshed with a new logo and colours in early 2025.

The extension ecosystem grew alongside. Several plugins in this list date from WooCommerce's first years, such as YITH Wishlist (2013) and PDF Invoices & Packing Slips (2014), while Woo's own payment, marketing and tax extensions arrived later: WooCommerce Shipping & Tax in 2017, WooPayments in 2020 and Google for WooCommerce in 2021. In 2024 Woo split shipping into a new WooCommerce Shipping plugin, leaving the older plugin as WooCommerce Tax. No market-size estimate from a named research firm was used.

Key features to compare

Who maintains it

Official plugins from WooCommerce, Stripe, PayPal, Meta and Mailchimp are maintained by the platform owners; others come from independent studios such as YITH, ThemeHigh and WP Overnight.

Update frequency and compatibility

All twelve plugins had been updated within about two months before mid-November 2026, and each was marked as tested up to WordPress 7.1.4.

Block checkout support

WooCommerce's block-based checkout changes how extensions hook into checkout; Checkout Field Editor documents which field types work in block checkout.

PHP and WordPress requirements

Minimum versions vary: YITH Wishlist requires PHP 8.0, while most others require PHP 7.4 or 7.2.

Fees and licences

Payment plugins cost nothing to install but charge per transaction; freemium plugins charge annual or lifetime licences.

External services and data

Tax, marketing and payment plugins send data to external services, which has privacy and compliance implications; WooCommerce Tax lists the WordPress.com endpoints it calls.

Regional fit

Payment methods and e-invoice formats are country-specific: WooPayments publishes rates per country, and PDF Invoices supports European e-invoice standards.

Pricing models

Six of the twelve extensions are free with no paid edition from the same developer: WooPayments, PayPal Payments, Google for WooCommerce, Stripe, WooCommerce Tax and Meta for WooCommerce. Their providers earn from transaction fees or advertising, such as WooPayments' US card rate of 2.90% + US$0.30 and Stripe's 2.9% + 30 cents. Mailchimp's plugin is free, but use depends on a Mailchimp subscription.

Freemium licences range from US$49 per year (Checkout Field Editor Pro and Variation Swatches Pro for one site) to US$999 one-time (CartFlows Suite lifetime). WP Overnight prices its bundle in euros, from €99 for one site. First-year discounts are common: CartFlows' Pro plan costs US$199 in its first year and renews at US$299.

How to choose

Payments: stores in WooPayments' supported countries can start with it for integrated management; others, or those wanting many local methods, typically choose Stripe; most stores add PayPal Payments alongside a card gateway.

Marketing: Google for WooCommerce and Meta for WooCommerce cover the two largest ad ecosystems; Mailchimp for WooCommerce suits stores already on Mailchimp.

US sellers: WooCommerce Tax automates sales-tax calculation at checkout but not filing.

European sellers: PDF Invoices & Packing Slips supports Peppol, Factur-X and ZUGFeRD e-invoices.

Conversion work: Checkout Field Editor for field changes, CartFlows for funnels and order bumps, Variation Swatches for apparel and YITH Wishlist for return visits.

Methodology

WordPress.org plugin data, retrieved through the WordPress.org plugin API in November 2026, was collected for about 40 widely used WooCommerce extensions. Plugins that work without WooCommerce, such as general newsletter or analytics plugins, were excluded. The remaining extensions were ordered by active installations as reported by WordPress.org, which publishes rounded bands (for example "800,000+"); ties within a band were broken by the date the plugin was first listed on WordPress.org, earliest first. Premium-only extensions sold exclusively on the WooCommerce Marketplace have no public install counts and are not ranked. Prices come from each developer's own pricing page. No plugins were installed or tested.

The list

1

WooPayments

Best for: US and EU stores wanting payments managed inside WordPress

WooPayments is the payment gateway built by WooCommerce, the Automattic-owned company behind the WooCommerce plugin. It was first listed on WordPress.org on 8 April 2020 and reported more than 800,000 active installations in November 2026; version 11.3.0 was released on 11 November 2026.

The plugin accepts major credit and debit cards and lets merchants see payments, refunds, disputes, chargebacks and payouts in the WordPress dashboard rather than in a separate processor's portal. It also powers in-person sales through WooCommerce POS in the free WooCommerce mobile app, using Tap to Pay on iPhone or Android or a card reader. WooPayments has no setup or monthly fee and charges per transaction instead; in the United States the published rate for cards is 2.90% + US$0.30, with surcharges of 1.50% for international cards and 1.00% for currency conversion, and a US$15 dispute fee. Availability is limited to the countries listed in Woo's documentation, and support is provided through woocommerce.com tickets. Merchants outside supported countries need a separate gateway such as Stripe or PayPal.

Key features

  • Card payments managed in the WordPress dashboard
  • Disputes, refunds and payouts in one view
  • In-person payments via WooCommerce POS
  • Local methods such as Klarna, Afterpay and SEPA (by country)
  • No setup or monthly fees

Pricing

Free plugin. US transaction fees: cards 2.90% + US$0.30; in-person 2.70% + US$0.10; +1.50% international cards; +1.00% currency conversion; US$15 per dispute. Rates differ by country.

Developer
WooCommerce (Automattic)
First listed
8 April 2020
Active installs
800,000+
US card fee
2.90% + US$0.30

Strengths

  • Built and supported by the WooCommerce team
  • Payments, disputes and payouts inside WordPress
  • Online and in-person payments in one dashboard

Limitations

  • Only available in supported countries
  • Per-transaction fees with international surcharges
  • Ties payments to one provider's terms
2

WooCommerce PayPal Payments

Best for: Offering PayPal, Venmo and Pay Later

WooCommerce PayPal Payments is the official PayPal integration for WooCommerce, published under the WooCommerce author account. It was first listed on WordPress.org on 15 October 2020 and had more than 800,000 active installations in November 2026.

The plugin offers PayPal buttons on product pages, in the cart and at checkout, PayPal Pay Later instalments, Venmo for US shoppers, standard and advanced card processing, and country-specific payment methods. It supports subscription payments, provides fraud detection and Seller Protection on eligible purchases, and is designed to meet PCI, PSD2, SCA and 3D Secure requirements. The plugin description cites PayPal-commissioned figures, such as shoppers being "nearly three times more likely to buy" when PayPal is offered; these are the vendor's own claims. The plugin itself is free; transaction fees are set by PayPal according to the merchant's PayPal account and country, so they are not published on the plugin page. It replaced older PayPal integrations for WooCommerce, and merchants using legacy PayPal Standard are prompted to upgrade.

Key features

  • PayPal smart buttons on product, cart and checkout
  • Pay Later instalment options
  • Venmo (US only)
  • Advanced card processing
  • Subscription payment support
  • Fraud detection and Seller Protection (eligible purchases)

Pricing

Free plugin; PayPal transaction fees apply under the merchant's PayPal account (see vendor).

Developer
WooCommerce, with PayPal
First listed
15 October 2020
Active installs
800,000+

Strengths

  • Adds PayPal, Venmo and Pay Later in one plugin
  • Official and actively maintained
  • Works with subscriptions

Limitations

  • Fees depend on PayPal account terms, not published on the plugin page
  • Venmo limited to the US
  • Marketing claims in description are vendor-sourced
3

Google for WooCommerce

Best for: Listing products on Google Shopping

Google for WooCommerce, published by WooCommerce and first listed on WordPress.org on 10 May 2021 under the slug "google-listings-and-ads", had more than 800,000 active installations in November 2026.

The extension synchronises a store's product feed with Google Merchant Center through an API connection, so that prices, promotions, inventory and other product details stay up to date in Google's free listings and Shopping ads. From the same dashboard merchants can launch Google Ads Performance Max campaigns, which use Google's automated bidding and placement across its network. The plugin page advertises a US$500 Google Ads credit for merchants who spend their first US$500 within 60 days, subject to Google's terms. The extension is free; advertising spend is paid to Google. The integration is published by WooCommerce itself, and version 3.10.0 was released on 20 October 2026. Merchants who need detailed feed rules for several channels at once often use dedicated feed plugins, since this extension is designed for Google only.

Key features

  • API-based product sync to Google Merchant Center
  • Real-time price and inventory updates
  • Free listings across Google
  • Performance Max campaign set-up
  • Campaign reporting in WooCommerce

Pricing

Free; Google Ads spend billed by Google. Promotional US$500 ad credit after spending US$500 within 60 days (terms apply).

Developer
WooCommerce
First listed
10 May 2021
Active installs
800,000+
Price
Free

Strengths

  • Official Google integration
  • Automatic feed updates
  • Ads managed from WooCommerce

Limitations

  • Google-only; no multi-channel feed rules
  • Performance Max offers limited manual control
  • Requires Google Merchant Center account approval
4

WooCommerce Stripe Payment Gateway

Best for: International stores wanting many payment methods

WooCommerce Stripe Payment Gateway is described on its plugin page as "the official plugin created by Stripe and WooCommerce". First listed on 25 May 2016, it had more than 700,000 active installations in November 2026.

It accepts cards in more than 135 currencies and adds wallets such as Apple Pay, Google Pay, Link, Alipay and WeChat Pay, buy-now-pay-later methods including Klarna, Affirm and Afterpay/Clearpay, and local methods such as ACH Direct Debit, Bacs, BECS, BLIK, Boleto, Cash App Pay, iDEAL, OXXO, Przelewy24 and SEPA Direct Debit. Stripe's Adaptive Pricing lets customers pay in their local currency across more than 150 countries. The plugin is free; Stripe's standard US pricing is 2.9% + 30 cents per successful domestic card transaction, with no setup or monthly fees, and a US$15 fee for each dispute received. Compared with WooPayments, the Stripe plugin gives merchants a direct Stripe account and dashboard, which suits stores already using Stripe for other products.

Key features

  • Cards in 135+ currencies
  • Apple Pay, Google Pay and Link
  • Klarna, Affirm and Afterpay/Clearpay
  • Local methods such as iDEAL, SEPA and ACH
  • Adaptive Pricing in 150+ countries

Pricing

Free plugin. Stripe standard pricing: 2.9% + 30¢ per successful domestic card transaction in the US; US$15 dispute fee; no setup or monthly fees.

Developer
WooCommerce and Stripe
First listed
25 May 2016
Active installs
700,000+
US card fee
2.9% + 30¢

Strengths

  • Very wide range of payment methods
  • Direct Stripe account and dashboard
  • Official, frequently updated

Limitations

  • Per-transaction fees
  • Disputes carry a US$15 fee
  • Two dashboards (WordPress and Stripe) to manage
5

WooCommerce Tax

Best for: US stores collecting sales tax

WooCommerce Tax is a free WooCommerce extension that calculates sales tax automatically at checkout. It was first listed on WordPress.org on 28 January 2017 as WooCommerce Shipping & Tax (slug "woocommerce-services") and had more than 500,000 active installations in November 2026.

Shipping-label features have since moved to a separate plugin, WooCommerce Shipping, which was first listed on 30 July 2024; the original plugin is now named "WooCommerce Tax (formerly WooCommerce Shipping & Tax)". Once enabled in tax settings, the extension calculates how much sales tax to collect by city, country or state based on the store address. It relies on external services: requests to WordPress.com endpoints, proxied through api.woocommerce.com, fetch the tax calculations, and usage statistics are sent once the user accepts WordPress.com's terms. The extension calculates tax but does not file returns or manage nexus registration, so larger multi-state sellers typically pair or replace it with a dedicated sales-tax compliance service.

Key features

  • Automatic sales-tax calculation at checkout
  • Rates by city, state or country
  • No manual tax tables
  • Free, maintained by WooCommerce

Pricing

Free; requires a WordPress.com connection.

Developer
WooCommerce
First listed
28 January 2017
Active installs
500,000+
Price
Free

Strengths

  • Free automated tax rates
  • No tax-table maintenance
  • Official WooCommerce extension

Limitations

  • No filing or nexus management
  • Depends on WordPress.com connection
  • Shipping labels now need a separate plugin
6

YITH WooCommerce Wishlist

Best for: Adding wishlists to a store

YITH WooCommerce Wishlist is developed by YITH (listed as YITHEMES), a Spanish developer of WooCommerce extensions. It is the oldest plugin in this list, first listed on WordPress.org on 29 May 2013, and had more than 400,000 active installations in November 2026.

The free version lets shoppers save products to a wishlist page, add items from the shop page as well as product pages, keep variation details such as size or colour, and share wishlists, while store owners can choose which columns appear in the wishlist table. The premium version, sold on YITH's website, adds multiple named wishlists per user, a view of popular wishlisted products, promotional emails to users who saved a specific product, an "Ask for an estimate" button that turns a wishlist into a quote request, price-change tracking and PDF downloads. The plugin page states that the plugin once had "more than 900,000 active installations"; the current WordPress.org count is lower, at more than 400,000.

Key features

  • Add-to-wishlist on shop and product pages
  • Variation-aware wishlists
  • Wishlist sharing
  • Multiple wishlists per user (premium)
  • Wishlist-based promotional emails (premium)
  • Quote requests from wishlists (premium)

Pricing

Free version on WordPress.org; premium version sold by YITH (see vendor for price).

Developer
YITH
First listed
29 May 2013
Active installs
400,000+
Requires PHP
8.0

Strengths

  • Long track record
  • Free version covers basic wishlists
  • Premium adds marketing uses of wishlist data

Limitations

  • Key features such as multiple lists are premium
  • Premium price not shown on the plugin page
  • Requires PHP 8.0 or newer
7

Checkout Field Editor for WooCommerce

Best for: Customising checkout fields

Checkout Field Editor (Checkout Manager) for WooCommerce is developed by ThemeHigh. It was first listed on WordPress.org on 23 October 2015 and had more than 400,000 active installations in November 2026.

The plugin lets store owners add, edit, hide, delete, relabel and reorder WooCommerce's default checkout fields, validate them and attach custom CSS classes, with developer hooks for further changes. It supports both the classic checkout and WooCommerce's block-based checkout; for block checkout the free version supports text, select, radio, checkbox and six other field types, with email, phone and URL validation. ThemeHigh sells a Pro version, priced at US$49 per year for one site, US$99 per year for up to five sites and US$199 per year for up to 25 sites, billed annually until cancelled. Because checkout data feeds orders, emails and payment gateways, changes to required fields can affect other plugins, so testing on a staging site is advisable before changes go live.

Key features

  • Add, edit, hide and reorder checkout fields
  • Classic and block checkout support
  • Field validation (email, phone, URL)
  • Custom CSS classes
  • Developer hooks
  • Additional field types in Pro

Pricing

Free on WordPress.org. Pro: US$49/year (1 site), US$99/year (5 sites), US$199/year (25 sites).

Developer
ThemeHigh
First listed
23 October 2015
Active installs
400,000+
Pro from
US$49/year

Strengths

  • Works with block checkout
  • Low-cost Pro licence
  • Mature and widely installed

Limitations

  • Fewer field types in block checkout than classic
  • Advanced conditional fields need Pro
  • Annual renewal for Pro
8

Meta for WooCommerce

Best for: Selling and advertising on Facebook and Instagram

Meta for WooCommerce, distributed under the WordPress.org slug "facebook-for-woocommerce", is the official integration between WooCommerce and Meta's platforms, published under the Facebook author account. It was first listed on 22 February 2019 and had more than 400,000 active installations in November 2026.

The plugin installs the Meta (Facebook) pixel, uploads the store's product catalog to Meta so it can be used in carousel and dynamic ads, and tracks advertising results across devices. Dynamic ads let a merchant show shoppers on Facebook and Instagram the products they viewed on the store. The plugin also connects a WhatsApp Business account to send customers order updates, although the plugin page notes that part of this functionality is planned for a future release. The plugin is free; ad spend is paid to Meta. Catalog synchronisation errors and pixel configuration are frequent support topics, and the plugin's development is hosted publicly on GitHub, where issues are tracked.

Key features

  • Meta pixel installation
  • Product catalog sync to Meta
  • Dynamic and carousel ads
  • Cross-device conversion tracking
  • WhatsApp Business order updates

Pricing

Free; advertising spend billed by Meta.

Developer
Meta (Facebook)
First listed
22 February 2019
Active installs
400,000+
Price
Free

Strengths

  • Official Meta integration
  • Catalog sync enables dynamic ads
  • Free

Limitations

  • Some WhatsApp features still pending
  • Catalog sync issues require troubleshooting
  • Useful only for merchants advertising on Meta
9

PDF Invoices & Packing Slips for WooCommerce

Best for: Invoicing and EU e-invoice formats

PDF Invoices & Packing Slips for WooCommerce is developed by WP Overnight, a WooCommerce extension studio. First listed on WordPress.org on 17 January 2014, it had more than 300,000 active installations in November 2026.

The plugin automatically attaches a PDF or XML invoice to the WooCommerce emails the merchant chooses, and lets staff download or print invoices and packing slips from the order screen, in bulk if needed. Customers can download invoices from their account page, and invoice numbers can be sequential. It supports several structured e-invoice formats used in Europe, including UBL 2.1, Peppol BIS 3.0, CII D16B, Factur-X 1.0 and ZUGFeRD 1.0 and 2.0, which matters as more countries mandate electronic invoicing. Templates are HTML and CSS and can be fully customised, and the interface is translated into nearly 20 languages. WP Overnight sells a paid Plus Bundle with extra templates and features, priced in euros at €99 for one site, €199 for three sites and €399 for 25 sites.

Key features

  • PDF or XML invoices attached to order emails
  • Packing slips
  • Bulk generation
  • UBL, Peppol, Factur-X and ZUGFeRD e-invoices
  • Sequential invoice numbers
  • Customisable HTML/CSS templates

Pricing

Free on WordPress.org. Plus Bundle: €99 (1 site), €199 (3 sites), €399 (25 sites); local taxes may apply.

Developer
WP Overnight
First listed
17 January 2014
Active installs
300,000+
Paid bundle from
€99

Strengths

  • Free version covers most invoicing needs
  • Supports European e-invoice standards
  • Customisable templates

Limitations

  • Extra templates and features require the paid bundle
  • Paid prices published in euros only
  • Complex tax setups may need extensions
10

Variation Swatches for WooCommerce

Best for: Stores selling products in colours and sizes

Variation Swatches for WooCommerce is developed by Emran Ahmed and sold in a Pro edition through GetWooPlugins. It was first listed on WordPress.org on 20 December 2017 and had more than 300,000 active installations in November 2026.

The plugin replaces WooCommerce's default variation dropdowns with colour, image and button or label swatches; on activation dropdowns convert automatically to button swatches, and each attribute can then be set to colour, image or button type. The plugin page states that it has been downloaded more than 9.4 million times. The Pro version is sold as yearly licences at US$49 for one site, US$149 for five sites and US$299 for unlimited sites, or as lifetime licences at US$149 for one site and US$449 for five, with a 30-day money-back guarantee. A separate plugin with the same name by Woosuite also exists on WordPress.org with about 40,000 installs, so merchants should check the author when installing.

Key features

  • Colour, image and button swatches
  • Automatic conversion of dropdowns
  • Per-attribute swatch types
  • Works with variable products
  • Pro edition with more display options

Pricing

Free on WordPress.org. Pro yearly: US$49 (1 site), US$149 (5 sites), US$299 (unlimited). Lifetime: US$149 (1 site), US$449 (5 sites). 30-day money-back guarantee.

Developer
Emran Ahmed (GetWooPlugins)
First listed
20 December 2017
Active installs
300,000+
Pro from
US$49/year

Strengths

  • Simple visual upgrade to variable products
  • Lifetime licence option
  • Large install base

Limitations

  • Another plugin shares the same name
  • Advanced display options need Pro
  • Swatches add front-end scripts
11

Mailchimp for WooCommerce

Best for: Stores already using Mailchimp

Mailchimp for WooCommerce is the official integration between WooCommerce and Mailchimp, published by Mailchimp. It was first listed on 6 October 2016 and had more than 200,000 active installations in November 2026. The plugin page describes Mailchimp as having 17 million customers.

The integration syncs customers and their purchase data to a Mailchimp audience and adds subscribers who opt in at account creation. Merchants can then send targeted campaigns, set up automations for abandoned carts, browse abandonment, win-back and post-purchase follow-up (which the page says are now available on free Mailchimp accounts), show product recommendations, segment by purchase history, and run Facebook, Instagram and Google remarketing ads. WooCommerce discount codes can be inserted into emails through a promo-code content block, and the plugin can embed a pop-up sign-up form. The plugin is free, but Mailchimp's own plans and contact limits apply, so costs depend on the Mailchimp subscription.

Key features

  • Customer and purchase data sync
  • Abandoned-cart and win-back automations
  • Product recommendations in email
  • Segmentation by purchase history
  • WooCommerce promo codes in emails
  • Pop-up sign-up form

Pricing

Free plugin; Mailchimp plan charges apply (see vendor).

Developer
Mailchimp
First listed
6 October 2016
Active installs
200,000+
Price
Free plugin

Strengths

  • Official integration
  • Ecommerce automations available on free Mailchimp accounts
  • Promo codes from WooCommerce in emails

Limitations

  • Costs depend on Mailchimp plan
  • Less ecommerce depth than ecommerce-first email platforms
  • Data stored in an external service
12

CartFlows

Best for: Sales funnels and custom checkouts

CartFlows is a sales-funnel and checkout plugin developed by Brainstorm Force, which also develops the Astra theme. It was first listed on WordPress.org on 30 November 2018 and had more than 200,000 active installations in November 2026.

The plugin replaces the default WooCommerce checkout with a distraction-free checkout page and builds multi-step funnels with landing, checkout, upsell, downsell and thank-you steps. It supports one-click upsells, dynamic order bumps, one-page checkout, A/B testing and analytics. CartFlows positions itself as an alternative to software-as-a-service funnel builders, quoting their price range of US$97–US$297 per month on its plugin page. Several key features, including one-click upsells and A/B testing, sit in the paid Pro edition. CartFlows Starter costs US$99 for the first year (renewing at US$149), Pro US$199 for the first year (renewing at US$299) or US$699 one-time, and the Suite US$299 for the first year (renewing at US$449) or US$999 one-time.

Key features

  • Custom checkout pages
  • Multi-step sales funnels
  • Order bumps
  • One-click upsells and downsells (Pro)
  • A/B testing (Pro)
  • Funnel analytics

Pricing

Free on WordPress.org. Starter US$99 first year, renews at US$149/year. Pro US$199 first year, renews at US$299/year, or US$699 one-time. Suite US$299 first year, renews at US$449/year, or US$999 one-time.

Developer
Brainstorm Force
First listed
30 November 2018
Active installs
200,000+
Pro
US$199 first year

Strengths

  • Funnels without a separate SaaS subscription
  • Lifetime licence options
  • Replaces default checkout layout

Limitations

  • Upsells and A/B testing require paid plans
  • Renewal prices higher than first-year prices
  • Adds complexity to checkout maintenance

Comparison table

PluginFunctionDeveloperFirst listedActive installsPrice
WooPaymentsPaymentsWooCommerce2020800,000+Free; 2.90% + US$0.30 (US cards)
PayPal PaymentsPaymentsWooCommerce/PayPal2020800,000+Free; PayPal fees
Google for WooCommerceMarketing feedWooCommerce2021800,000+Free
Stripe Payment GatewayPaymentsWooCommerce/Stripe2016700,000+Free; 2.9% + 30¢ (US)
WooCommerce TaxSales taxWooCommerce2017500,000+Free
YITH WishlistWishlistYITH2013400,000+Free; premium see vendor
Checkout Field EditorCheckoutThemeHigh2015400,000+Free; Pro from US$49/yr
Meta for WooCommerceSocial adsMeta2019400,000+Free
PDF Invoices & Packing SlipsInvoicingWP Overnight2014300,000+Free; bundle from €99
Variation SwatchesProduct displayEmran Ahmed2017300,000+Free; Pro from US$49/yr
Mailchimp for WooCommerceEmail marketingMailchimp2016200,000+Free; Mailchimp plans
CartFlowsFunnels/checkoutBrainstorm Force2018200,000+Free; from US$99 first year

Alternatives by use case

  • Shipping labels: WooCommerce Shipping, split from WooCommerce Shipping & Tax and first listed on 30 July 2024.
  • Email marketing without an external service: MailPoet, an Automattic-owned newsletter plugin, works inside WordPress but is excluded here because it does not require WooCommerce.
  • Multi-channel product feeds: feed plugins such as Product Feed PRO export to many comparison sites, beyond Google alone.
  • Subscriptions: WooCommerce Subscriptions, sold on the WooCommerce Marketplace at US$279 per year, handles recurring billing and lets subscribers upgrade, downgrade, suspend or cancel.

Recent developments

  • July 2024: WooCommerce Shipping launched as a separate plugin, and the older plugin was renamed WooCommerce Tax.
  • Early 2025: Woo refreshed the WooCommerce brand with a new logo, colour palette and imagery.
  • November 2026: WooCommerce 11.3.0 and WooPayments 11.3.0 were released on 11 November 2026.
  • 2026: PDF Invoices & Packing Slips lists support for UBL 2.1, Peppol BIS 3.0 and other e-invoice formats.
  • 2026: Google for WooCommerce advertises a US$500 Google Ads credit after a merchant's first US$500 of spend within 60 days.

Frequently asked questions

What are the most installed WooCommerce plugins?

On WordPress.org in November 2026, WooPayments, WooCommerce PayPal Payments and Google for WooCommerce each reported more than 800,000 active installations, followed by the Stripe Payment Gateway with more than 700,000 and WooCommerce Tax with more than 500,000. WooCommerce itself had more than seven million active installations.

Is WooPayments free?

WooPayments is free to install and has no setup or monthly fees. Woo charges per transaction instead: in the United States, card payments cost 2.90% + US$0.30, with surcharges of 1.50% for international cards and 1.00% for currency conversion, and disputes cost US$15. Rates differ by country.

Should I use WooPayments or Stripe?

Both are free plugins with per-transaction fees. WooPayments shows payments, disputes and payouts in the WordPress dashboard and supports in-person sales through WooCommerce POS, but is limited to supported countries. The Stripe plugin, built by Stripe and WooCommerce, offers a direct Stripe account with many local payment methods; Stripe's standard US card rate is 2.9% + 30 cents.

Who owns WooCommerce?

WooCommerce is developed by Woo, which began as WooThemes in 2008 and launched the WooCommerce plugin in 2011. Automattic, the company known for WordPress.com, Tumblr and Jetpack, acquired WooThemes in 2015.

How many plugins should a WooCommerce store use?

There is no fixed limit. Each plugin adds code that runs on the site and may load scripts on the storefront, so stores generally install only extensions that serve a clear purpose, keep them updated, and remove inactive ones. Testing updates on a staging site reduces the risk of conflicts, particularly with checkout and payment plugins.

Where can I find paid WooCommerce extensions?

Woo runs the WooCommerce Marketplace, which sells extensions and themes from Woo and third-party developers. Many independent developers also sell Pro editions on their own sites, such as ThemeHigh's Checkout Field Editor Pro and CartFlows Pro.

Do WooCommerce plugins work with the block checkout?

Support varies. WooCommerce's block-based checkout requires extensions to integrate differently from the classic shortcode checkout. Checkout Field Editor for WooCommerce, for example, supports block checkout with text, select, radio, checkbox and other field types, while some field types remain classic-only.

See also

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