Variation Swatches for WooCommerce

Overview

Variation Swatches for WooCommerce is developed by Emran Ahmed and sold in a Pro edition through GetWooPlugins. It was first listed on WordPress.org on 20 December 2017 and had more than 300,000 active installations in November 2026.^[16]

The plugin replaces WooCommerce’s default variation dropdowns with colour, image and button or label swatches; on activation dropdowns convert automatically to button swatches, and each attribute can then be set to colour, image or button type.^[16] The plugin page states that it has been downloaded more than 9.4 million times.^[16] The Pro version is sold as yearly licences at US$49 for one site, US$149 for five sites and US$299 for unlimited sites, or as lifetime licences at US$149 for one site and US$449 for five, with a 30-day money-back guarantee.^[17] A separate plugin with the same name by Woosuite also exists on WordPress.org with about 40,000 installs, so merchants should check the author when installing.

Variation Swatches for WooCommerce features

• Colour, image and button swatches
• Automatic conversion of dropdowns
• Per-attribute swatch types
• Works with variable products
• Pro edition with more display options

Variation Swatches for WooCommerce pricing

Free on WordPress.org. Pro yearly: US$49 (1 site), US$149 (5 sites), US$299 (unlimited). Lifetime: US$149 (1 site), US$449 (5 sites). 30-day money-back guarantee.

Variation Swatches for WooCommerce strengths and limitations

Appears in

• Best WooCommerce Plugins in 2026 #10

Variation Swatches for WooCommerce alternatives and competitors

Alternatives to Variation Swatches for WooCommerce: companies ranked in the same lists.

• WWooPayments
• WPWooCommerce PayPal Payments
• GFGoogle for WooCommerce
• WSWooCommerce Stripe Payment Gateway
• WTWooCommerce Tax
• YITH WooCommerce Wishlist
• Checkout Field Editor for WooCommerce
• Meta Business Suite
• PDF Invoices & Packing Slips for WooCommerce
• Mailchimp
• CartFlows