Best Customer Data Platforms in 2026

Data 360, previously marketed as Data Cloud, is Salesforce's customer data platform and the data layer beneath its Agentforce AI agents. It ingests data from Salesforce clouds and external sources, resolves identities into unified profiles, and makes segments and insights available across sales, service and marketing applications.

Salesforce publishes three pricing models. Flex Credits cost US$500 per 100,000 credits and can be pre-purchased, bought pay-as-you-go or pre-committed, and moved between Data 360 and Agentforce. Profiles pricing costs US$240 per 1,000 profiles per year, including one Flex Credit per profile, 25 calculated insights, 25 transforms and 100 segments; Enterprise Profiles cost US$420 per 1,000 profiles per year with higher allowances. Ingestion is free, while querying, streaming and unstructured-data processing consume credits. Salesforce customers can provision Data 360 free with limited storage and credits.

Data 360 is the natural choice for organisations whose customer operations already run on Salesforce. Consumption pricing can be difficult to forecast, and value outside the Salesforce ecosystem is lower than that of vendor-neutral CDPs.

Adobe Real-Time Customer Data Platform is built on Adobe Experience Platform. It combines known and anonymous data from enterprise sources into profiles used to personalise experiences across channels in real time, with governance and privacy controls, identity management, segmentation, data-science tools and activation to destinations such as on-site personalisation, email, paid media and call centres.

Adobe sells three editions: B2C for consumer data, B2B for lead and account data with person and account profiles, and B2P, which combines both so the same person can be targeted across lines of business. Each edition is offered in Prime and Ultimate packages. Pricing is not published.

Real-Time CDP is most often chosen by large enterprises already using Adobe Experience Cloud products such as Adobe Analytics, Target and Journey Optimizer. It is a substantial enterprise investment that requires implementation expertise, and it delivers the most value within Adobe's ecosystem.

Segment is a customer data pipeline that lets developers collect event data once and route it to many tools and warehouses. Twilio completed its acquisition of Segment on 2 November 2020 in a stock transaction valued at about US$3.2 billion.

Segment Connections is priced by monthly tracked users (MTUs). The Free plan allows 1,000 MTUs, two sources and one warehouse. Team starts at US$120 per month for 10,000 MTUs with unlimited sources and a 14-day trial; Business is custom-priced with unlimited warehouses, data governance, HIPAA eligibility and EU or US data residency. Twilio's separate Customer Data Platform tier, which adds profiles and audiences, is priced on custom volume. The page notes that pricing was current as of October 2026, and it lists overage rates that differ between the table and the FAQ.

Segment is popular with product-led and engineering-heavy companies. Marketing teams may need additional tools for journeys and activation, and MTU pricing can rise quickly for consumer apps with many anonymous visitors.

Tealium grew from tag management into a customer data orchestration platform. Its site, which lists an address in San Diego, California, describes products for data collection (tag management, API Hub and the Prism mobile SDK), a customer data platform with profiles and identity resolution, Data Cloud activation through reverse ETL, enrichment functions and AI capabilities including an MCP server, AI decisioning and edge AI.

Tealium positions itself as vendor-neutral infrastructure that connects to Snowflake, Salesforce, Google, Adobe, Databricks, AWS and AI providers, rather than as part of a larger marketing suite. It does not publish prices.

The platform suits enterprises that want real-time collection and consent control at the edge of their data stack and prefer not to commit to one marketing cloud. Its breadth requires skilled implementation, and pricing transparency is low.

Treasure Data now markets itself as Treasure AI, and its former domain redirects to treasure.ai. The company describes an agentic experience platform for marketers combining a customer data platform with identity resolution and integrations, engagement and personalisation suites, and AI agents, and it says it has delivered value to enterprises for 15 years.

Named customers include Sony, Yamaha, AB InBev, Mitsubishi, Canon, Yum! and Little Caesars, with case studies from Universal Music Group, Six Flags, Subaru, Nestlé and Shiseido. Channel support includes email, mobile app, SMS and the LINE messaging app. Pricing is not shown on its site.

Treasure is suited to large consumer brands that want a CDP with built-in engagement. Its vendor-reported performance figures are self-published and not independently audited.

mParticle is a customer data platform. On 16 January 2025 Rokt and mParticle announced that Rokt would invest US$300 million into mParticle; the founders stayed, with Michael Katz remaining mParticle's chief executive and Andrew Katz becoming Rokt's chief technology officer. The product is now presented as Rokt mParticle.

The platform combines real-time and warehouse data in a hybrid architecture, with more than 350 integrations, segmentation, predictions, advanced real-time identity and enterprise governance. Performance Accelerators include Match Boost, audience expansion, household reach, predictive audiences and probabilistic identity resolution, and the mParticle Agent lets users build audiences conversationally. Pricing is not published.

mParticle is typically evaluated by consumer brands with significant app and real-time data. Its integration into an ad-technology company may be a consideration for buyers who want a neutral data layer.

Dynamics 365 Customer Insights combines Microsoft's customer data platform with real-time journey orchestration. It is one of few enterprise CDPs with fully published pricing.

The base plan costs US$1,700 per tenant per month, paid yearly, and includes unlimited users, 100,000 Unified People (profiles built from multiple sources) and 10,000 Interacted People (Dataverse contacts or leads with interactions). An Attach plan costs US$1,000 per tenant per month for organisations with a qualifying Dynamics 365 application and at least ten users. Additional Unified People are sold in packs of 100,000 at US$2,000 down to US$1,000 per pack per month depending on volume, and Interacted People packs cost US$250 to US$500 per month. A free trial is available.

The product is strongest for organisations using Dynamics 365 Sales or Service and Azure. Organisations outside the Microsoft ecosystem gain less from its Dataverse foundation.

Bloomreach offers a marketing-automation product that unifies customer and product data from websites, CRMs, data warehouses and offline sources into a single customer view, and then runs campaigns across more than 17 channels including email, SMS, RCS, WhatsApp, web personalisation, mobile app messaging and ads. Its Loomi AI chooses next-best actions, channels and timing, and a marketing agent can generate complete email workflows from a plain-language prompt.

The platform also includes analytics such as segment building and lifetime-value assessment through natural-language prompts, A/B testing, real-time processing and connectors for Shopify, Snowflake and Databricks. Bloomreach cites GDPR certification and ISO and SOC 2 Type II standards. Pricing is not published.

Bloomreach is primarily used by e-commerce and retail brands that want CDP and execution in one product. Organisations needing a neutral data layer for many execution tools may prefer a composable CDP.

Amperity calls its product a Customer Context Platform. It connects online and offline customer data, resolves identity with machine learning and builds unified profiles for predictions, segmentation, journey orchestration and real-time activation. Amperity Bridge reads shared tables in Snowflake, Databricks and Google BigQuery without copying data, and an MCP server lets AI assistants access Amperity data within a user's permissions.

Amperity says more than 400 brands use it and names Alaska Airlines, Wyndham Hotels and Resorts, New Look, Citizen Watch, DICK'S Sporting Goods, BECU and Accent Group among them. Pricing is not published.

The product is strongest where messy, multi-source customer records must be stitched together, as in retail, travel and hospitality. It is an enterprise purchase and less suited to small companies.

Hightouch sells a composable CDP, an approach in which the company's data warehouse holds the customer data and Hightouch syncs audiences to marketing and sales tools (reverse ETL). Its Composable CDP includes reverse ETL, event collection, Customer Studio for audience building, real-time personalisation, identity resolution and Match Booster.

Pricing is usage-based with unlimited user seats and no MTU limits or caps on sources and destinations, but prices are given only after a demo. A free Basic Reverse ETL tier allows up to two active syncs with unlimited destinations and seats. Hightouch also sells an Agentic Marketing Platform with Ad Studio, Lifecycle Studio and AI Decisioning, priced on monthly personalised actions.

Hightouch suits companies with a mature warehouse such as Snowflake, BigQuery or Databricks and a data team. Organisations without warehouse infrastructure will find a packaged CDP easier.

RudderStack is a warehouse-native customer data pipeline that collects events from websites, apps and servers and delivers them to warehouses and more than 200 cloud destinations, with reverse ETL included. It is often evaluated as an alternative to Segment by data teams.

RudderStack Core has a Free plan for 250,000 events per month, a Growth plan from US$265 per month for 1 million to 25 million events with 15% off annual billing and a 30-day trial, and a custom Enterprise plan. A separate product, Lookout, for marketing activation, is priced on activated records: free for three activations a year, Growth from US$1,000 per month billed annually for 40,000 activated records per year, and Enterprise custom.

RudderStack is attractive for teams that want event-based rather than MTU-based pricing and keep their data in the warehouse. Marketers need Lookout or another tool for audience building.

BlueConic describes itself as a customer growth engine for B2C and e-commerce brands, pairing a real-time customer data platform with AI agents that run growth programmes such as cart recovery, replenishment, acquisition and retention. Interactive experiences such as quizzes and preference centres are powered by Jebbit, and cross-channel journey orchestration by Blueshift, which BlueConic announced it is acquiring.

The platform offers more than 150 connectors to email providers, advertising platforms, data warehouses, Shopify, Klaviyo, Meta and Braze, and can work directly from a customer's data warehouse. Named customers include Essity, PepsiCo, RevZilla and Free People. Pricing is not published.

BlueConic suits mid-sized and large B2C brands that want marketers to operate the CDP directly. Its expansion through acquisitions means product integration should be checked during evaluation.

Optimizely Data Platform (ODP) is the data engine behind Optimizely One, the company's suite of experimentation, content management and commerce products. It combines website, app, CRM, warehouse and offline data into identity-resolved profiles updated in real time.

ODP provides AI predictions such as propensity to buy, churn risk and lifetime value, and sends segments to Optimizely tools or downstream systems to trigger emails, launch A/B tests or suppress ads. Optimizely says the platform is ISO 27001 and SOC 2 certified and supports consent management for GDPR and CCPA. Pricing is not shown on the product page.

ODP is most useful to organisations already running Optimizely's experimentation or content products, where it can personalise tests and content on predicted behaviour.