Amperity

Identity-resolution-led CDP for large consumer brands

Overview

Amperity calls its product a Customer Context Platform. It connects online and offline customer data, resolves identity with machine learning and builds unified profiles for predictions, segmentation, journey orchestration and real-time activation.[13] Amperity Bridge reads shared tables in Snowflake, Databricks and Google BigQuery without copying data, and an MCP server lets AI assistants access Amperity data within a user’s permissions.[13]

Amperity says more than 400 brands use it and names Alaska Airlines, Wyndham Hotels and Resorts, New Look, Citizen Watch, DICK’S Sporting Goods, BECU and Accent Group among them.[13] Pricing is not published.

The product is strongest where messy, multi-source customer records must be stitched together, as in retail, travel and hospitality. It is an enterprise purchase and less suited to small companies.

Amperity features

  • ML-based identity resolution
  • Unified profiles
  • Predictions and segmentation
  • Real-time activation
  • Amperity Bridge zero-copy sharing
  • MCP server for AI assistants

Amperity pricing

Quote-based.

Amperity strengths and limitations

Strengths

  • Strong identity resolution
  • Zero-copy warehouse sharing
  • Large-brand customer base
  • AI-assistant access

Limitations

  • No published pricing
  • Enterprise-only
  • Execution relies on other tools
  • Implementation effort

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