Overview
Hightouch sells a composable CDP, an approach in which the company’s data warehouse holds the customer data and Hightouch syncs audiences to marketing and sales tools (reverse ETL). Its Composable CDP includes reverse ETL, event collection, Customer Studio for audience building, real-time personalisation, identity resolution and Match Booster.[14]
Pricing is usage-based with unlimited user seats and no MTU limits or caps on sources and destinations, but prices are given only after a demo. A free Basic Reverse ETL tier allows up to two active syncs with unlimited destinations and seats. Hightouch also sells an Agentic Marketing Platform with Ad Studio, Lifecycle Studio and AI Decisioning, priced on monthly personalised actions.[14]
Hightouch suits companies with a mature warehouse such as Snowflake, BigQuery or Databricks and a data team. Organisations without warehouse infrastructure will find a packaged CDP easier.
Hightouch features
- Reverse ETL
- Event collection
- Customer Studio audiences
- Identity resolution
- AI Decisioning
- Free tier with two syncs
Hightouch pricing
Composable CDP and Agentic Marketing Platform: usage-based, quote after demo, unlimited seats, no MTU caps. Free Basic Reverse ETL: up to 2 active syncs.
Hightouch strengths and limitations
Strengths
- Uses existing warehouse data
- No MTU caps
- Unlimited seats
- Free entry tier
Limitations
- Requires warehouse and data team
- Paid prices not published
- Two product lines to evaluate
- Less turnkey for marketers
Appears in
Hightouch alternatives and competitors
Alternatives to Hightouch: companies ranked in the same lists.
- Salesforce Sales Cloud
Adobe Firefly
Twilio Segment
Tealium
Treasure Data (Treasure AI)
mParticle (Rokt)
Microsoft Power BI- Bloomreach
- Amperity
RudderStack
BlueConic
Optimizely Configured Commerce
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