Overview
mParticle is a customer data platform. On 16 January 2025 Rokt and mParticle announced that Rokt would invest US$300 million into mParticle; the founders stayed, with Michael Katz remaining mParticle’s chief executive and Andrew Katz becoming Rokt’s chief technology officer.[10] The product is now presented as Rokt mParticle.[9]
The platform combines real-time and warehouse data in a hybrid architecture, with more than 350 integrations, segmentation, predictions, advanced real-time identity and enterprise governance. Performance Accelerators include Match Boost, audience expansion, household reach, predictive audiences and probabilistic identity resolution, and the mParticle Agent lets users build audiences conversationally.[9] Pricing is not published.[9]
mParticle is typically evaluated by consumer brands with significant app and real-time data. Its integration into an ad-technology company may be a consideration for buyers who want a neutral data layer.
mParticle (Rokt) features
- Hybrid real-time and warehouse architecture
- Advanced real-time identity
- Predictive audiences
- Probabilistic identity resolution
- mParticle Agent
- 350+ integrations
mParticle (Rokt) pricing
Quote-based.
mParticle (Rokt) strengths and limitations
Strengths
- Hybrid real-time and warehouse design
- Real-time identity
- Large integration catalogue
- AI audience tools
Limitations
- No published prices
- Now part of an ad-tech company
- Enterprise focus
- Accelerators may imply extra fees
Appears in
mParticle (Rokt) alternatives and competitors
Alternatives to mParticle (Rokt): companies ranked in the same lists.
- Salesforce Sales Cloud
Adobe Firefly
Twilio Segment
Tealium
Treasure Data (Treasure AI)
Microsoft Power BI- Bloomreach
- Amperity
- Hightouch
RudderStack
BlueConic
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