Best Ecommerce Platforms in 2026

Salesforce Commerce Cloud is the commerce product family of Salesforce, the customer relationship management company. It is sold in separate editions for consumer and business selling: Commerce Cloud B2C Premium supports up to 100 sites and 3,500 price books, with full order management and personalisation using Data Cloud segments, while Commerce Cloud B2B Growth Edition includes six B2B storefronts, Order Management Lite, analytics and automation.

Around the storefront, Salesforce sells Order Management Growth, which handles distributed order management and omnichannel inventory for up to 50 locations; Retail Cloud Point-of-Sale for retailers with at least 25 stores; and Salesforce Payments, which offers express checkout with digital wallets, fraud protection and the option to bring an existing Adyen account.

Salesforce reported revenue of US$41.5 billion for its fiscal year ended 31 January 2026, the largest of any vendor in this list. Every Commerce Cloud edition is listed as "contact for pricing", so costs are known only after a sales process. The suite is designed for large brands with in-house or agency development teams; small merchants are better served by hosted builders lower in this list.

Square Online is the ecommerce website builder of Square, the merchant services business of Block, Inc. It is aimed at small businesses, including those that already sell in person with Square. The free plan includes the main online store features, a website builder with SEO tools, pickup, local delivery and shipping, and selling through search and social channels, with only payment processing fees charged.

Paid tiers add capability. The Plus plan adds expanded site customisation, advanced item settings, QR code ordering and subscriptions; the Premium plan adds real-time shipping rates, advanced reporting and 24-hour phone support. Both offer free trials, and businesses processing more than US$250,000 a year can ask Square's sales team about custom Square Pro pricing and processing fees.

Block reported revenue of US$24.2 billion for 2025. Square Online is strongest for restaurants and local retailers combining in-person and online sales. Its customisation and app ecosystem are narrower than Shopify's or WooCommerce's, and stores are tied to Square's payment processing.

Adobe Commerce is the commercial edition of the Magento platform. Adobe's documentation describes three deployment options: Adobe Commerce as a Cloud Service, a fully managed software-as-a-service offering in which Adobe handles updates, security monitoring and scaling; Adobe Commerce on Cloud, a managed platform-as-a-service environment; and on-premises installations on customer-managed infrastructure. Self-hosted projects based on the free Magento Open Source code base are documented alongside the on-premises edition.

The platform is known for its flexibility: merchants can customise almost any part of the storefront, catalogue and checkout, and the Magento extension marketplace is large. Adobe also sells Adobe Commerce Optimizer, which falls under the SaaS documentation, as part of its commerce range.

Adobe reported revenue of US$23.8 billion for its fiscal year ended 28 November 2025. Pricing is quote-based. WooCommerce's own comparison estimates Adobe Commerce licence costs at roughly US$22,000 to US$125,000 or more a year, a range that should be treated as a competitor's estimate.

Shopify is a hosted commerce platform that lets merchants build an online store, sell in person and list products across marketplaces and social channels. The company says businesses have made more than US$1 trillion in sales on Shopify, that more than 675 million unique shoppers bought from Shopify stores in 2023, and that around 10% of US ecommerce sales are processed through Shopify.

Plans scale from Basic to Grow, Advanced and Plus. On the euro-zone pricing page, Basic costs €27 a month (€19 billed yearly), Grow €74 (€56 yearly), Advanced €384 (€289 yearly) and Plus from €2,100 a month; using a third-party payment provider instead of Shopify Payments adds a fee of 2%, 1%, 0.6% and 0.2% respectively. A trial offers three days free followed by three months at €1 a month. Plans include a built-in AI assistant and thousands of apps for checkout customisation and integrations.

Shopify reported revenue of US$11.6 billion for 2025. The main limitations are transaction fees for merchants who do not use Shopify Payments, reliance on paid apps for advanced features, and less control over hosting and checkout code than self-hosted platforms.

Shift4Shop is the ecommerce platform of Shift4, a payment processing company. The site promotes an End-to-End eCommerce plan that it describes as an unlimited plan including all enterprise-level features and worth US$229 a month, with free SSL and PCI-certified hosting; its comparison table cites an unlimited plan for US$41 a month. The platform emphasises built-in features such as stackable promotions, product options, inventory management and SEO tools, aiming to reduce reliance on paid apps, and offers more than 100 free themes and free migration of an existing store.

Shift4Shop says it is trusted by tens of thousands of ecommerce businesses, and cites Shift4-wide figures of more than US$200 billion processed annually, more than 3.5 billion annual transactions and more than 200,000 current customers.

Shift4 reported revenue of US$4.18 billion for 2025. Shift4Shop's design tools and app marketplace are less developed than those of Shopify or Wix, and its best pricing is linked to Shift4's payment services, which limits the choice of processor.

Wix is a website builder founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, listed on Nasdaq since 6 November 2013. It reports more than 300 million users in 190 countries, a company-wide figure covering all types of websites. In 2024 Wix launched an AI website builder, and it has since released Wix Harmony, an agentic AI website builder.

Ecommerce is included in three of Wix's premium plans. Prices shown for reference in US dollars, billed yearly, are US$29.77 a month for Core (basic ecommerce), US$39.77 for Business (standard ecommerce) and US$159.77 for Business Elite (advanced ecommerce); the Light plan at US$17.77 does not accept payments. Wix notes that prices and currency vary by location and that yearly plans are paid in full at purchase.

Wix reported revenue of US$1.99 billion for 2025 in its annual report on Form 20-F. It suits service businesses and small catalogues that value design control. Larger catalogues and complex multi-channel operations are usually better served by dedicated commerce platforms.

BigCommerce is a software-as-a-service commerce platform for mid-sized and enterprise merchants. Its site now presents BigCommerce alongside Feedonomics, a product-feed service for listing on Google, Meta, TikTok and marketplaces such as Amazon and Walmart, and Makeswift, a visual page builder. BigCommerce states that most stores go live within 30 days and B2B portals typically launch in 60 to 90 days, and it promotes tools for agentic commerce, including brand AI agents.

BigCommerce's new plans are capped by gross merchandise value (GMV). Core costs US$39 a month (US$29 billed annually) for up to US$30,000 in trailing annual sales; Growth costs US$105 (US$79) for up to US$100,000; Scale costs US$399 (US$299) for up to US$33,333 a month of GMV with a 0.9% overage; and Performance starts at US$1,499 a month billed annually. There is no fee on orders through embedded payment providers; using an open payment provider costs 2.0%, 1.0% or 0.6% of eligible GMV depending on plan.

BigCommerce reported revenue of US$342 million for 2025. Its smaller app ecosystem and GMV caps are the main trade-offs against Shopify.

Big Cartel is a hosted store builder aimed at creators, artists and small makers who sell a limited range of products; its own site describes the service as simple online stores for creators. It suits sellers who need a shop rather than a full website platform, and plans can be cancelled at any time. Its pricing is deliberately simple: the Platinum plan starts with a seven-day free trial and then costs US$15 a month, and the Diamond plan costs US$30 a month, with no long-term commitment.

Platinum supports custom domains, physical and digital products, and print-on-demand through easy-install apps, while Diamond adds tools for shops ready to scale. The product avoids much of the complexity of larger platforms, which keeps set-up and administration short.

Big Cartel is privately held and publishes no audited financial data. Its limitations follow from its focus: fewer integrations, limited marketing automation and less suitability for large catalogues than Shopify or WooCommerce.

commercetools is a composable, API-first commerce platform built by commercetools GmbH of Munich, Germany. Instead of a ready-made storefront, it provides commerce services, such as product catalogue, inventory across warehouses and stores, promotions and checkout, that development teams assemble into their own front ends. The company says its APIs power experiences used by hundreds of millions of shoppers every day.

Its customer stories include L.L.Bean, which commercetools says future-proofed its US$1 billion digital channel with composable commerce, and Dawn Foods. In 2026 commercetools launched AgenticLift, which lets brands start selling across ChatGPT, Gemini and Copilot using their existing commerce data.

commercetools is privately held and quotes prices individually, although a free trial is available. Its catalogue of composable modules also covers headless commerce, omnichannel and B2B use cases, each documented on the vendor's site. It requires substantial engineering capacity, typically a systems integrator, and suits retailers with complex multi-brand, multi-region needs rather than small merchants.

Ecwid is an ecommerce platform owned by Lightspeed, the point-of-sale company, and its site carries the label "Ecwid by Lightspeed" alongside references to Lightspeed Retail POS and Lightspeed Payments. Its distinctive feature is portability: a store can be added to any existing website, and merchants can sell on several sites from one account.

Ecwid's plans are priced in US dollars and differ mainly by product limit: Starter at US$5 a month for up to 10 products, Venture at US$35 (US$29 billed annually) for up to 100 products, Business at US$65 (US$49) for up to 2,500 products, and Unlimited at US$149 (US$119) for an unlimited catalogue. Ecwid charges no transaction fee on any plan, and annual billing saves 16%. Non-profits can request six months of the Venture plan free.

Lightspeed's accounts are filed in Canada under IFRS, so its revenue does not appear in the SEC XBRL data used for this ranking. Ecwid suits small merchants with an existing site; its storefront design control is narrower than full website builders.

PrestaShop is a free, open-source ecommerce platform founded in 2007 that merchants download and host themselves. The company says more than 230,000 stores run on PrestaShop worldwide, generating €22 billion in gross merchandise value, and its homepage cites more than 250,000 merchants. It operates the PrestaShop Addons marketplace for modules and themes and a "Million Club" for merchants above €1 million in sales, and the Classic edition's source code can be downloaded free.

In 2026 PrestaShop joined the European technology group cyber_Folk, which describes itself as building the largest ecommerce ecosystem in Europe, serving more than 700,000 customers and generating €35 billion in GMV; PrestaShop sits in its cyber_Pixel unit alongside the Sylius platform. The company says its commitment since founding has been no subscription fees and no proprietary lock-in.

PrestaShop has no licence fee, but merchants pay for hosting, paid modules and development.

Shopware is a German ecommerce software company that says it has worked towards a clear goal since being founded in 2000. Its platform is available as a free, self-hosted Community Edition with a visual page builder, and as paid plans with additional features and support. Shopware Rise starts at €600 a month excluding VAT, with the first 30 days free, and Shopware Evolve, aimed at businesses with advanced B2B or B2C requirements, starts at €2,400 a month and includes B2B components.

Shopware also sells Shopware Intelligence+, an AI add-on including a copilot, priced per month on top of a plan. Stores whose linked accounts generate more than €1 million in gross merchandise value over the preceding year are subject to additional licensing terms under Shopware's usage policy. Rise can be purchased directly only for self-hosted stores; Shopware's SaaS and PaaS editions are sold through its sales team.

Shopware is privately held. It is popular among German-speaking merchants and agencies; outside the DACH region its partner network is smaller.

Squarespace is a website builder founded in 2003 in Anthony Casalena's dorm room at the University of Maryland, with offices in New York, Aveiro and Dublin and more than 1,760 staff. On 17 October 2024 Permira completed an all-cash acquisition of Squarespace valuing it at about US$7.2 billion, removing it from the New York Stock Exchange; Casalena rolled over a substantial majority of his equity and continues as chief executive.

Squarespace sells three plans. Basic costs US$19 a month or US$12 billed annually; Core, which Squarespace recommends for selling, costs US$27 or US$17; and Advanced, with the lowest fees, costs US$36 or US$25. Plans include a free custom domain, and commerce features cover online stores, services, invoicing, scheduling, memberships, limited releases and donations.

Squarespace is now privately held. It is valued for templates and design quality, and suits creative businesses and service providers. Its ecommerce depth, app ecosystem and multichannel tools are more limited than Shopify's or BigCommerce's.

WooCommerce is a free, open-source ecommerce plugin for WordPress. It was created by WooThemes, founded by Mark Forrester, Magnus Jepson and Adii Pienaar, launched as a plugin in 2011, and acquired by Automattic in 2015. WooCommerce says it powers more than 4 million stores.

WooCommerce charges no platform fee and takes no revenue share. Merchants pay for hosting, which WooCommerce estimates at US$25 to US$350 a month for most stores, optional extensions at US$29 to US$299 a year each, and payment processing, about 2.5% to 2.9% plus 30 cents per transaction with WooPayments. Because it runs on WordPress, merchants control their code, hosting and data, and can draw on the large WordPress plugin and theme ecosystem.

Automattic is privately held. The trade-offs of WooCommerce are responsibility for hosting, security and updates, and performance tuning as stores grow; managed WordPress hosts reduce that burden at extra cost.