A headless content management system (headless CMS) stores and manages content separately from the presentation layer and delivers it to websites, mobile apps and other channels through APIs, typically REST or GraphQL. Unlike a traditional CMS such as a themed WordPress site, the vendor does not render the front end; developers build it in a framework of their choice.
This list covers twelve headless CMS platforms that were actively sold or maintained in November 2026, including hosted software-as-a-service products and open-source or source-available systems that can be self-hosted. The market consolidated during 2025 and 2026: Figma acquired Payload in 2025 and Salesforce completed its acquisition of Contentful on 1 September 2026.
Contents
- How a headless CMS differs from a traditional CMS
- Ownership changes in 2025–2026
- Methodology
- The list
- Comparison table
- Choosing a platform
- Frequently asked questions
- See also
How a headless CMS differs from a traditional CMS
In a traditional, or coupled, CMS the same system stores content and renders HTML templates. A headless CMS removes the template layer and exposes content through an API, so one repository can serve several front ends. Some products, such as Storyblok and Builder.io, reintroduce visual editing on top of the API so that editors can see pages as they change them.
Products differ in three main ways. The first is deployment: some are hosted only, while Strapi, Payload and Directus can be run on the customer's own infrastructure. The second is the query interface: Hygraph and DatoCMS centre on GraphQL, Strapi defaults to REST, and Sanity adds its own query language, GROQ. The third is the commercial model, which ranges from per-seat and per-project billing to quote-only enterprise contracts.
Ownership changes in 2025–2026
Figma announced on 17 June 2025 that Payload had joined it and said the project would remain open source. Contentstack closed its purchase of the customer data platform Lytics in December 2024 and announced it in January 2025. Salesforce announced an agreement to acquire Contentful on 1 June 2026 and reports completing the deal on 1 September 2026. Hygraph, formerly GraphCMS, and Kontent.ai, formerly Kentico Kontent, are earlier renames that still appear under their old names in some documentation.
Methodology
Platforms were included if they are sold or maintained as a headless CMS in November 2026, publish documentation of their content APIs, and have an official pricing page. Each entry's pricing, licence and ownership information was checked against the vendor's own pricing page, repository or announcement, or the acquirer's announcement, in November 2026; prices are list prices in the currency the vendor publishes and exclude taxes and usage overages.
The order reflects an editorial assessment weighing breadth of documented features, availability of a free or self-hosted option, transparency of published pricing and the stability of the vendor's ownership. It is not based on user ratings, hands-on benchmark tests or market-share data, none of which were used. Facts that could not be confirmed from a primary source, such as headcounts, customer numbers and revenue, have been omitted.
The list
1
API-first content platform, acquired by Salesforce in September 2026
Best for: Enterprises standardising on Salesforce
Contentful is a hosted, API-first content platform in which editors model content as typed entries that are delivered to websites, apps and other channels through APIs. Salesforce announced a definitive agreement to acquire the company on 1 June 2026 and states that it completed the acquisition on 1 September 2026; Salesforce positions Contentful as the content layer of its Headless 360 offering. Contentful continues to sell its own plans. The pricing page lists a Free plan at US$0 with 10 users and 100,000 API calls a month, a Lite plan at US$300 a month for a single project with up to 20 users and one million API calls, and a quote-based Premium tier; paid plans add overage charges for API calls and asset bandwidth.
- Owner
- Salesforce (acquisition completed 1 September 2026)
- Pricing
- Free; Lite US$300/month; Premium quote-based
Strengths
- Mature content modelling and delivery APIs with a free entry plan
- Now part of Salesforce, which plans native integration with its products
Limitations
- Large jump from the US$300/month Lite plan to quote-based Premium
- Post-acquisition roadmap and packaging under Salesforce are still being defined
2
Hosted Content Lake with an open-source, code-configured editing studio
Best for: Developer teams wanting a fully customisable editor
Sanity combines a hosted datastore, the Content Lake, with Sanity Studio, an editing interface that developers configure in JavaScript or TypeScript. The Studio is published on GitHub under the MIT License, so teams can customise the editing environment extensively while the content itself is stored and served by Sanity. Content is queried with GROQ, Sanity's own query language, designed to return exactly the fields an application needs. Pricing has three tiers: a Free plan at US$0, a Growth plan at US$15 per seat per month, and an Enterprise plan with custom pricing. Seat-based billing keeps costs low for small editorial teams, while usage-heavy projects tend to move to Enterprise contracts.
- Pricing
- Free; Growth US$15 per seat/month; Enterprise custom
- Studio licence
- MIT
- Deployment
- Hosted Content Lake; Studio self-hostable or hosted
Strengths
- Editing studio is open source and configurable in code
- Low per-seat entry price with a permanent free plan
Limitations
- GROQ is a proprietary query language that new developers must learn
- Content storage is hosted only; the datastore cannot be self-hosted
3
MIT-licensed Node.js headless CMS, self-hosted or on Strapi Cloud
Best for: Teams wanting open-source code they can host themselves
Strapi is an open-source headless CMS written in JavaScript and TypeScript. The project describes itself as open source under the MIT licence, and the self-hosted Community edition can be deployed on any Node.js infrastructure. Strapi 5 exposes content through a REST API by default, with GraphQL available through a built-in plugin. For teams that do not want to run their own servers, Strapi Cloud is priced per project: Starter at US$35, Pro at US$90 and Business at US$450 per project per month, with annual billing reducing the price by up to 17 percent. The combination of an MIT licence and an optional managed service gives organisations a path from self-hosting to hosted operation without changing platforms.
- Licence
- MIT (Community edition)
- Pricing
- Self-hosted free; Strapi Cloud from US$35 per project/month
- Deployment
- Self-hosted or Strapi Cloud
Strengths
- Permissive MIT licence with full source access
- Per-project cloud pricing is predictable
Limitations
- Self-hosting shifts upgrades, security patching and scaling to the customer
- GraphQL requires a plugin rather than being enabled by default
4
Austrian headless CMS built around a visual, in-context editor
Best for: Marketing teams that need visual page editing
Storyblok was started in Austria in 2017 by Dominik Angerer, its chief executive, and Alexander Feiglstorfer, its chief technology officer; the operating company is Storyblok GmbH. The product is a headless CMS whose distinguishing feature is a visual editor that shows editors a live preview of the page they are changing, while developers keep control of the front end through a component model. Published plans are Starter (free), Growth at US$99 a month (US$90.75 a month billed annually) and Growth Plus at US$349 a month (US$319.91 a month billed annually); Premium and Elite tiers are quote-only through sales. The visual approach makes it popular with marketing teams that are used to page-builder workflows.
- Founded
- 2017
- Founders
- Dominik Angerer, Alexander Feiglstorfer
- Origin
- Austria (Storyblok GmbH)
- Pricing
- Starter free; Growth US$99/month; Growth Plus US$349/month; Premium and Elite quote-based
Strengths
- Visual editor gives non-technical editors in-context previews
- Published self-serve prices up to the Growth Plus tier
Limitations
- Visual editing depends on developers building the front-end component mapping
- Enterprise features sit in quote-only Premium and Elite tiers
5
Enterprise headless CMS extended with customer data and personalisation
Best for: Large brands combining content with personalisation
Contentstack sells a headless CMS as part of a broader digital experience platform. In January 2025 it announced the acquisition of Lytics, a real-time customer data platform, in a deal that closed in December 2024, and it now packages structured content, customer data and personalisation together; the company's boilerplate names Steve Madden, LG Electronics, Costco and ABN AMRO among its customers. Contentstack now publishes self-serve pricing: a Free plan at US$0, Build at US$29 a month with pay-as-you-go overages, Growth at US$299 a month including 10 users (additional users US$25 per user per month) and a custom-priced Enterprise plan. The product is aimed primarily at large brands running many sites and markets.
- Pricing
- Free; Build US$29/month; Growth US$299/month; Enterprise custom
- Acquisitions
- Lytics (closed December 2024)
Strengths
- Content, customer data and personalisation from one vendor
- Low-cost self-serve entry plans in addition to enterprise contracts
Limitations
- Platform breadth adds complexity for teams that only need a CMS
- Usage overages on the Build plan make costs less predictable
6
MIT-licensed TypeScript CMS and app framework, owned by Figma
Best for: Next.js teams wanting a code-first, self-hosted CMS
Payload is an open-source headless CMS and application framework built on Next.js and TypeScript, in which content schemas are defined in code. Figma announced on 17 June 2025 that Payload had joined the company, stating that Payload would remain open source and that Figma would continue to invest in the project. Payload is MIT-licensed and can be deployed free of charge anywhere a Node.js application runs; the vendor's pricing page lists no prices for managed or enterprise options and directs enterprise buyers to sales. Because the admin panel and APIs live inside the developer's own application, Payload suits teams that want a CMS to behave like part of their codebase rather than a separate service.
- Owner
- Figma (announced 17 June 2025)
- Licence
- MIT
- Pricing
- Self-hosted free; enterprise via sales (no published price)
Strengths
- Free MIT licence with no usage limits when self-hosted
- Schema and access rules defined in TypeScript alongside application code
Limitations
- Tightly tied to the Node.js and Next.js ecosystem
- No published price for managed hosting or enterprise support
7
GraphQL-native headless CMS with content federation, formerly GraphCMS
Best for: GraphQL stacks combining content from several back ends
Hygraph began with the goal of building a headless CMS that was fully GraphQL native and traded as GraphCMS until it rebranded as Hygraph in July 2022. Its distinguishing feature is Content Federation, which lets a single Hygraph GraphQL API include content from external REST or GraphQL sources through remote fields and a caching layer, without migrating that content into Hygraph. Published plans are Hobby at US$0, Growth from US$199 a month and a custom-priced Enterprise plan. The federation model is aimed at organisations that need to combine CMS content with data held in commerce, product-information or other back-end systems.
- Former name
- GraphCMS (renamed July 2022)
- Pricing
- Hobby free; Growth from US$199/month; Enterprise custom
- API
- GraphQL
Strengths
- Native GraphQL API with federation of remote sources
- Free Hobby tier for evaluation
Limitations
- Little benefit for teams that prefer REST
- Large step from the free tier to the US$199/month Growth plan
8
Data platform that adds REST and GraphQL APIs to an existing SQL database
Best for: Projects that must keep content in their own SQL database
Directus is a backend and headless CMS that connects to an existing SQL database and generates REST and GraphQL APIs plus an administration app on top of it, rather than imposing its own content store. The code is source-available under the Monospace Sustainable Core License 1.0. Directus moved its website from directus.io to directus.com. Its pricing page lists a Core plan at US$89 a month billed yearly or US$99 monthly, a Team tier and a custom Enterprise tier; self-hosting is available on every tier, and organisations with under US$5 million in annual revenue and fewer than 50 employees can apply for the Open Innovation Grant, which makes self-hosted use free.
- Licence
- Monospace Sustainable Core License 1.0 (source-available)
- Pricing
- Core US$89/month billed yearly; Team; Enterprise custom
- Free use
- Self-hosted for organisations under US$5m revenue and 50 staff (grant)
Strengths
- Works on top of an existing database schema without migration
- Self-hosting allowed on every tier
Limitations
- Not an OSI-approved open-source licence; larger organisations need a paid plan
- Team-tier price is stated inconsistently on the vendor's own pricing page
9
Page-building headless CMS with per-repository pricing
Best for: Marketing sites and agencies
Prismic is a hosted headless CMS that organises content into reusable page sections called slices, which developers build as components in frameworks such as Next.js, Nuxt and SvelteKit and editors assemble into pages. Pricing is set per repository and paid annually: Free at US$0, Starter at US$10, Small at US$25, Medium at US$150 and Platinum at US$675 a month, with a custom-priced Enterprise plan. The low entry tiers make it a frequent choice for agencies and small marketing sites, while the slice model gives editors page-building flexibility within limits set by developers.
- Pricing
- Free; Starter US$10; Small US$25; Medium US$150; Platinum US$675 per repository/month, billed annually; Enterprise custom
Strengths
- Several low-cost published tiers
- Slice model balances editor freedom with design control
Limitations
- Listed paid prices are for annual billing
- Pricing is per repository, so multi-site organisations pay for each one
10
Independent Italian headless CMS with a GraphQL delivery API
Best for: Agencies and mid-sized sites using GraphQL
DatoCMS began in 2015 as an internal tool for an Italian web agency and describes itself as a bootstrapped, independent company that does not take venture capital. Its Content Delivery API is written in GraphQL and served through a content delivery network, while a separate Content Management API handles writes. Pricing consists of a Free plan, a Professional plan starting at €149 a month billed annually or €199 billed monthly, and a custom Enterprise plan. The product is used mainly for content-driven websites built with static-site and server-rendered JavaScript frameworks.
- Founded
- 2015
- Ownership
- Bootstrapped, no venture capital
- Pricing
- Free; Professional from €149/month billed annually; Enterprise custom
Strengths
- GraphQL delivery API served via CDN
- Independent vendor without outside investors
Limitations
- Prices are set in euros, which adds currency exposure for other markets
- Small vendor: its company page lists 13 team members
11
Enterprise headless CMS spun out of Kentico in 2022
Best for: Regulated or multi-brand enterprises
Kontent.ai started in 2015 as an internal start-up at Kentico, launched as Kentico Draft in 2016, became Kentico Cloud in 2017 and Kentico Kontent in 2019, and has operated as the standalone company Kontent.ai since 2022; it reports six offices in six countries. The product focuses on governed content operations for large organisations, with workflow, permissions and content modelling for multiple brands and markets. Kontent.ai does not publish plan prices: its pricing page offers a calculator based on user seats, content types and content items, and buyers request a tailored quote from the sales team.
- Former names
- Kentico Draft, Kentico Cloud, Kentico Kontent
- Independent since
- 2022
- Pricing
- Quote-based
Strengths
- Enterprise workflow and governance features
- Long product history dating to 2015
Limitations
- No published prices
- Several renames make older documentation and community material harder to find
12
BI
Visual CMS with drag-and-drop editing on top of a headless API
Best for: Teams wanting visual editing with their own components
Builder.io offers a visual CMS, labelled Content in its product line-up, that lets marketing and content teams build pages visually while developers register their own components through SDKs for JavaScript and mobile frameworks. The company sells per-user plans: Free at US$0, Pro at US$24 and Team at US$40 per user per month, with custom-priced Enterprise contracts. The pricing page offers both monthly and annual billing, and its Enterprise tier is sold through the sales team. Builder.io describes the headless product as a central hub for structuring, governing and distributing content to any front end across brands, locales and channels. Builder.io has increasingly positioned itself around AI-assisted design-to-code tools, so the CMS is one part of a wider product rather than its sole focus.
- Pricing
- Free; Pro US$24 per user/month; Team US$40 per user/month; Enterprise custom
- Deployment
- Hosted SaaS
Strengths
- Visual editing that uses the site's own components
- Low published per-user prices
Limitations
- Per-user billing grows with team size
- Company focus is split between the CMS and AI design-to-code products
Frequently asked questions
What is a headless CMS?
A headless CMS is a content management system that stores and edits content but does not render web pages itself. Content is delivered through an API, usually REST or GraphQL, to any front end, such as a website built in Next.js, a mobile app or a digital kiosk. The front end is built and hosted separately by the customer's developers.
Is there a free headless CMS?
Yes. Strapi and Payload are MIT-licensed and free to self-host, and Directus is free to self-host for organisations under US$5 million in revenue and 50 employees through its grant programme. Most hosted platforms, including Contentful, Sanity, Storyblok, Hygraph, Prismic and DatoCMS, also publish permanent free plans with usage limits.
Who owns Contentful now?
Salesforce. It announced a definitive agreement to acquire Contentful on 1 June 2026 and states that the acquisition was completed on 1 September 2026. Salesforce describes Contentful as the content layer for its Headless 360 offering. Contentful continues to sell its own Free, Lite and Premium plans.
Is Payload CMS still open source after the Figma acquisition?
Yes. When Figma announced the deal on 17 June 2025 it stated that Payload would remain an open-source product and that it would continue to invest in the project. Payload's website continues to describe it as MIT-licensed and free to deploy anywhere a Node.js application can run.
Which headless CMS is best for GraphQL?
Hygraph was built as a GraphQL-native CMS and adds content federation, which merges external REST or GraphQL sources into its API. DatoCMS's Content Delivery API is also written in GraphQL. Strapi and Directus offer GraphQL alongside REST, with Strapi requiring its built-in GraphQL plugin to be enabled.
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