Sanity

Overview

Sanity is a headless content platform whose editing interface, Sanity Studio, can be customised in code, with content stored in a hosted “Content Lake” and queried through APIs. Its free plan allows up to 20 seats, two permission roles, two public datasets, 10,000 documents and 100 GB of assets and bandwidth, and includes Content Agent with 1,000 AI credits a month, unlimited content types and locales, and live previews.^[7]

The Growth plan costs US$15 per seat a month for up to 50 seats, with five roles, private datasets, 25,000 documents and pay-as-you-go usage, plus add-ons such as dedicated support (US$799 a month) and extra datasets (US$999 each). Enterprise adds SAML SSO, an uptime SLA and custom quotas. Viewer seats are free on all plans.^[7] Sanity is favoured by developer-led teams that need flexible content models. Costs can rise quickly with add-ons, and like all headless systems it requires front-end development.

What Sanity does

• Customisable Sanity Studio
• Structured content with APIs
• Live previews
• Content Agent AI (1,000 credits on free)
• Unlimited content types and locales
• Free viewer seats

Sanity pricing

Free: up to 20 seats, 10,000 documents. Growth: US$15 per seat per month (up to 50 seats), 25,000 documents; add-ons dedicated support US$799/month, increased quota US$299/month, extra dataset US$999/month. Enterprise custom.

Sanity strengths and limitations

Appears in

• Best Headless CMS Platforms in 2026 #2
• Best CMS in 2026 #7

Sanity alternatives and competitors

Alternatives to Sanity: companies ranked in the same lists.

• Contentful
• Storyblok
• Payload
• Strapi
• Drupal
• SSitecoreAI
• Adobe Experience Manager
• Craft CMS
• HubSpot data enrichment
• Webflow
• Joomla!
• BIBuilder.io