Overview
PrestaShop is a free, open-source ecommerce platform founded in 2007 that merchants download and host themselves[16]. The company says more than 230,000 stores run on PrestaShop worldwide, generating €22 billion in gross merchandise value, and its homepage cites more than 250,000 merchants[16][17]. It operates the PrestaShop Addons marketplace for modules and themes and a “Million Club” for merchants above €1 million in sales, and the Classic edition’s source code can be downloaded free[17].
In 2026 PrestaShop joined the European technology group cyber_Folk, which describes itself as building the largest ecommerce ecosystem in Europe, serving more than 700,000 customers and generating €35 billion in GMV; PrestaShop sits in its cyber_Pixel unit alongside the Sylius platform[16]. The company says its commitment since founding has been no subscription fees and no proprietary lock-in[16].
PrestaShop has no licence fee, but merchants pay for hosting, paid modules and development.
PrestaShop features
- Free open-source software
- Addons marketplace for modules and themes
- Free source-code download
- Self-hosted deployment
- Million Club for larger merchants
- Store examples gallery
PrestaShop pricing
Software free to download; costs for hosting, modules, themes and development.
PrestaShop strengths and limitations
Strengths
- No licence or subscription fee
- Large installed base of 230,000+ stores
- Full control over code and hosting
- Backed by a larger European group since 2026
Limitations
- Paid modules add up
- Requires technical skills to run
- Merchant responsible for hosting and security
- Upgrades can break modules
Appears in
PrestaShop alternatives and competitors
Alternatives to PrestaShop: companies ranked in the same lists.
- Salesforce Sales Cloud
- Square
Adobe Firefly
Shopify Payments- Shift4Shop
Wix.com
BigCommerce B2B Edition
Big Cartel
commercetools
Ecwid by Lightspeed
Shopware Evolve (B2B Components)
Squarespace
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