Listopedia

Wix.com

All-in-one builder with bookings, payments and a free plan

Overview

Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, is headquartered in Tel Aviv and has been listed on the NASDAQ since 6 November 2013. Its company page states that Wix passed 300 million users worldwide in 2026.[3] In W3Techs’ content-management survey of 13 November 2026, Wix powers 4.2% of all websites, a 6.2% share of sites with a known CMS, the largest of any dedicated website builder and second only to WordPress and Shopify overall.[1]

Wix offers a drag-and-drop editor with templates, built-in hosting and a permanent free plan, which places a Wix-branded subdomain on the site. Paid plans in November 2026 were named Light, Core, Business and Business Elite; Core and above accept online payments, with ecommerce capability rising from basic on Core to advanced on Business Elite.[4] The plans page states that displayed prices are for yearly subscriptions paid in full and that prices and currency vary by location; a 14-day full refund applies to the initial upgrade to a premium plan.[4]

Wix’s breadth is its main strength: the same account covers a free site, payments and tiered ecommerce, which lets small businesses grow without changing platform. Its main limitations are that, like most builders, it does not export sites to other platforms, that payments start only at the Core plan, and the price displayed during this review was localised in a form that could not be reliably converted to US dollars.

Wix.com features

  • Drag-and-drop editor with templates
  • Permanent free plan
  • Online payments from the Core plan
  • Ecommerce tiers up to Business Elite
  • 14-day refund on first premium upgrade
  • Business Elite tier for advanced ecommerce
  • Free plan to build before paying
  • Payments on Core, Business and Business Elite

Wix.com pricing

Free plan; paid plans Light, Core, Business and Business Elite, priced for yearly subscriptions paid in full. Prices vary by location and were not displayed in readable USD during review (see vendor).

Wix.com strengths and limitations

Strengths

  • Largest dedicated builder by usage
  • Free plan with no time limit
  • Ecommerce tiers allow growth without migration
  • 14-day refund on first upgrade
  • Free plan for design before purchase
  • Payments and ecommerce in the same product

Limitations

  • Content not easily exported to other platforms
  • Prices shown in localised form
  • Local pricing makes comparison harder
  • Payments require Core or higher
  • Light plan lacks payments
  • Prices localised and hard to compare

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