Best Website Builders for Small Business in 2026

Shopify is a commerce platform whose online-store builder is the second most-used website system in W3Techs' November 2026 survey, at 5.4% of all websites, behind only WordPress. Its investor page cites US$1.6 trillion in cumulative merchandise volume processed since inception and reported third-quarter 2026 revenue growth of 32% in results published on 3 November 2026.

For a small business, Shopify is the natural choice when selling is the main purpose of the site. Pricing displayed on the euro-zone page during this review was €19 per month for Basic on yearly billing (€27 monthly), €56 for Grow (€74 monthly) and €289 for Advanced (€384 monthly), with Plus from €2,100 per month on longer commitments. Merchants using third-party payment providers pay an additional fee of 2% on Basic, 1% on Grow and 0.6% on Advanced; Shopify Payments rates were not shown on the page. New merchants can try it free for three days, then pay €1 per month for three months on most plans.

Shopify's strengths for small firms are its checkout, app ecosystem, point-of-sale add-on (POS Pro at €79 per location per month) and sales channels. Its weaknesses for non-retail businesses are that content pages and blogging are secondary to the store, many functions depend on paid apps, and costs rise with each added app.

Wix, founded in 2006 and headquartered in Tel Aviv, is the most-used dedicated website builder, at 4.2% of all websites in W3Techs' November 2026 survey. The company, listed on the NASDAQ since November 2013, reports more than 300 million users worldwide.

For a small business, the relevant plans are Core, Business and Business Elite, which accept online payments and include ecommerce at basic, standard and advanced levels; the Light plan and the Free plan do not list payments. Displayed prices are for yearly subscriptions paid in full, and the company notes that prices and currency vary by location; a 14-day refund is available on the first upgrade to a premium plan. The localised prices displayed during this review could not be converted reliably into US dollars, so they are not given here.

Wix is well suited to service businesses that want a website, payments and customer-facing tools in one account, and its free plan allows a business to design a site before paying. Like other hosted builders, it does not export sites to other platforms, and its tiered plan structure means a business that starts on Light must upgrade to take payments.

Squarespace was founded in 2003 and lists its first office in New York; it reports more than 1,760 staff. W3Techs measures it at 2.4% of all websites in November 2026.

Its three plans in November 2026 were Basic at US$12–19 per month, Core at US$17–27 and Advanced at US$25–36, with the lower figure on annual billing; there is no free plan, but a 14-day trial requires no card. All paid plans can sell products or services. The Basic plan charges a 2% fee on store sales, while Core and Advanced charge none; digital content and memberships carry fees of 7%, 5% and 0% respectively.

For small businesses, the attraction is a professional design with little effort and selling included at every level, which suits consultants, restaurants, studios and creative firms. A business expecting meaningful online sales usually needs Core to avoid the 2% store fee, and the editor gives less layout freedom than Wix.

GoDaddy Website Builder is offered by GoDaddy, which states that it serves more than 20 million entrepreneurs and holds more than 80 million domain names for customers. W3Techs measures GoDaddy Website Builder at 0.6% of all websites in November 2026.

For small businesses, the appeal is consolidation: domains, website, email and hosting can all be held in one GoDaddy account and one bill. W3Techs also attributes 2.4% of all websites to the GoDaddy Group as a hosting provider, a figure that covers builder sites as well as its shared and WordPress hosting, which indicates how many businesses already hold accounts there.{R(2)}

GoDaddy's website builder pages blocked automated access during this review, so plan names, prices and the availability of payments by plan are not given. GoDaddy published third-quarter 2026 results on 29 October 2026. Buyers should compare its plan contents directly against Wix and Squarespace, and check whether payments, appointment booking and email are included or sold as add-ons.

Weebly is a drag-and-drop builder associated with Square; its pricing page carries a Square, Inc. copyright and offers Square gift cards among its commerce features. W3Techs measures Weebly at 0.4% of all websites in November 2026.

Plans in November 2026 were Free for basic use; Personal at $13 per month billed annually or $16 month to month, which connects a custom domain; Professional at $15 or $20; and Performance at $32 or $36. Store features listed include a shopping cart, unlimited items, inventory management, in-store pickup, automatic tax calculation, coupons, shipping labels, PayPal payments, item reviews and abandoned-cart emails, although the page did not show which tier includes each feature.

Weebly is a practical option for small shops and local businesses that already take payments with Square in person. Its pricing page shows a 2019 copyright line and limited plan detail, so a business should confirm which store features its chosen plan includes before building.

Jimdo has operated since 2007 in Germany and reports more than 32 million Jimdo websites. W3Techs measures it at 0.3% of all websites in November 2026.

Jimdo is built around the needs of very small businesses. Its permanent Free plan includes a website, bookings and payments without a credit card, and paid plans (Start, Grow, Complete and Unlimited) add a custom domain, invoices and an online shop. The company charges 0% commission on sales, bookings and payment links, though processing fees apply through JimdoPay. Plans run monthly, for 12 months or for 24 months, renew at the regular price after the first term, and include the first domain free for the first term, after which it costs €26 per year.

The pricing page did not render plan amounts during this review, so prices are not given here. Jimdo's combination of bookings, invoices and payments suits sole traders, therapists, tutors and trades; its design options are simpler than those of Wix or Squarespace.

Content Hub is HubSpot's website and content product, built on the company's CRM. W3Techs measures HubSpot CMS at 0.2% of all websites in November 2026.

Pricing in US dollars in November 2026 began with a Free plan for up to two users, allowing up to 30 website pages with HubSpot branding. Starter was shown as starting at $7 per month per seat (with $20 shown crossed out), allowing 30 pages with removable branding; Professional started at $450 per month including three core seats; and Enterprise at $1,500 per month including five, with both higher tiers allowing up to 10,000 pages, smart content and A/B testing. Prices are subject to tax, and monthly or annual payment options are offered.

HubSpot suits small businesses whose website is mainly a lead-generation tool: forms, contacts and email marketing connect directly to the CRM. The jump from Starter to Professional is large, the 30-page limit on lower tiers constrains content-heavy sites, and ecommerce is not a focus.

Hostinger's builder comes from the Lithuanian host founded in 2004, which W3Techs ranks second among all hosting providers after Shopify; its builder sites appear in W3Techs' content-management survey as 'Hostinger Systems' at 0.2% of all websites.

In November 2026 Premium cost US$1.99 per month on a 48-month term (US$95.52 up front, renewing at US$10.99) for up to three websites; Unlimited cost US$2.79 (US$133.92, renewing at US$16.99) with unlimited sites and ecommerce free for one year; and Cloud Startup cost US$7.99 (US$383.52, renewing at US$25.99). All plans include a free domain for a year, mailboxes free for a year, 900+ templates, AI credits and a 30-day money-back guarantee; the higher plans add free AI email marketing for up to 100 subscribers for a year.

Hostinger is the least expensive way for a small business to launch a multi-page site with a custom domain and email. The low price requires a four-year prepayment, ecommerce and email are free only for the first year, and renewals are roughly five times the introductory price.

IONOS MyWebsite is the builder of IONOS, the hosting business of Germany's United Internet group, which reported 6.63 million customers in 2025. W3Techs measures IONOS MyWebsite at 0.2% of all websites in November 2026.

MyWebsite Now comes in website and online-store versions on one-year terms. In November 2026 Starter cost US$6 per month (renewing at US$14 for the website version or US$26 for the store), Plus cost a promotional US$1 per month (renewing at US$20 or US$32) and Pro cost US$17 per month for the website version or US$34 for the store. Every plan includes a free domain for the first year, a professional email address, AI website, text and image generators and a 30-day money-back guarantee; Plus adds online booking tools and an AI SEO assistant, and the store versions add popular payment methods and social selling.

MyWebsite fits small businesses that want email and domain from the same European provider, with online booking on Plus. Renewal prices are much higher than first-year prices, and Starter is limited to ten pages.

SITE123 is a builder that generates a site from a guided set-up rather than a freeform editor. W3Techs lists it below 0.1% of all websites in November 2026. Its FAQ states that every SITE123 website is free to use indefinitely.

The Free plan includes 250 MB of storage, 250 MB of bandwidth and a SITE123 subdomain. The Premium plan adds a custom domain (with a free domain for one year), 3 GB of storage and a store. The Premium price displayed on the pricing page during this review read $0.00 per month, which conflicts with the FAQ's statement that a custom domain costs from $10.8 per month on an annual plan paid in advance; the FAQ also refers to Basic, Advanced, Professional and Gold packages over 3 to 36 months without listing their prices. Because of this inconsistency, no price is given here.

SITE123 suits owners who want a simple brochure or small store with minimal design decisions. Its guided approach limits design flexibility, and the pricing page should be checked carefully at checkout.

Strikingly is a website builder focused on quick, mobile-friendly sites. W3Techs lists it below 0.1% of all websites in November 2026. Its pricing page refers to unlimited free sites.

Paid plans in US dollars, shown per month on yearly billing, were Limited at $8 for two sites with a custom domain and a single product (5% transaction fee), Pro at $16 for three sites and up to 300 products (2% fee), and VIP at $49 for five sites and up to 500 products (no transaction fee). Billing can be monthly or over one to five years, though only yearly prices were displayed, and payment is accepted by card or PayPal.

For a small business, Strikingly's appeal is speed and simplicity: a one-page site with a contact form and a few products can be launched quickly. The transaction fees on Limited and Pro and the 300-product cap on Pro make it less suited to growing retailers.

Zoho Sites is the website builder of Zoho, the business-software company whose suite includes Zoho CRM. W3Techs lists 'Zoho Systems' below 0.1% of all websites in November 2026.

Zoho Sites offers AI-generated websites from a text prompt, a marketplace of templates, dynamic catalogues and product collections, a member portal with members-only areas, custom domain management from the dashboard, and synchronisation of website leads directly into Zoho CRM. A 15-day free trial requires no credit card, and four paid plans (Lite, Basic, Plus and Advanced) are billed monthly or annually, with the yearly option advertised as saving up to 50%.

Plan limits range from one page and one form on Lite to 100 pages, 50 forms and 10 GB of storage on Advanced. Prices were not displayed on the pricing page during this review. Zoho Sites makes most sense for businesses already using Zoho's applications; the low page limits on lower tiers and the absence of clear ecommerce features on its product page are constraints for others.

Square Online is Square's website and online-store builder for merchants that use Square payments. It does not appear separately in W3Techs' content-management survey. Square's plans page lists a Free plan, a Plus plan marked as best value with a free trial, a Premium plan, and a custom-priced Square Pro tier for businesses processing more than $250,000 a year.

According to the plans page, the Free plan already includes online store features, a website builder with SEO tools, pickup, local delivery and shipping, and selling on search and social channels. Plus adds expanded site customisation, advanced item settings, QR-code ordering and subscriptions, and Premium adds real-time shipping rates, advanced reporting and 24/7 phone support; processing fees apply on every plan.

The price fields on Square's pages did not render during this review, so plan prices and processing rates are not given. Square Online is a strong fit for restaurants, cafés and shops already using Square's point-of-sale hardware, because orders and inventory connect to the same system; it is less suited to content-led or service businesses.