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WooCommerce

Free open-source ecommerce plugin for WordPress, used by more than 4 million stores

Overview

WooCommerce is a free, open-source ecommerce plugin for WordPress. It was created by WooThemes, founded by Mark Forrester, Magnus Jepson and Adii Pienaar, launched as a plugin in 2011, and acquired by Automattic in 2015[23]. WooCommerce says it powers more than 4 million stores[24].

WooCommerce charges no platform fee and takes no revenue share. Merchants pay for hosting, which WooCommerce estimates at US$25 to US$350 a month for most stores, optional extensions at US$29 to US$299 a year each, and payment processing, about 2.5% to 2.9% plus 30 cents per transaction with WooPayments[5]. Because it runs on WordPress, merchants control their code, hosting and data, and can draw on the large WordPress plugin and theme ecosystem.

Automattic is privately held. The trade-offs of WooCommerce are responsibility for hosting, security and updates, and performance tuning as stores grow; managed WordPress hosts reduce that burden at extra cost.

WooCommerce features

  • Free WordPress plugin
  • No platform fee or revenue share
  • Extension marketplace
  • WooPayments integration
  • Full control of code and data
  • Any hosting provider

WooCommerce pricing

Core: free. Hosting typically US$25–US$350/month; extensions US$29–US$299/year each; WooPayments about 2.5–2.9% + 30¢ per transaction. 30-day money-back guarantee on paid extensions.

WooCommerce strengths and limitations

Strengths

  • Store data stays on the owner's own WordPress installation
  • Large catalogue of payment, shipping and theme integrations
  • No licence or platform fees
  • Huge WordPress ecosystem
  • Complete ownership of the store
  • Strong content and SEO capabilities

Limitations

  • Many common features (subscriptions, bookings) are paid extensions
  • Hosting, security and performance are the store owner's responsibility
  • Merchant responsible for hosting and security
  • Extension costs accumulate
  • Performance tuning needed at scale
  • Plugin conflicts can occur

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