Best B2B Ecommerce Platforms in 2026

SAP Commerce Cloud is the digital commerce platform of SAP, the German enterprise software company. It supports B2B, B2C and B2B2C commerce on one platform, with a choice between out-of-the-box features and fully customised implementations, and SAP promotes AI assistants and agents for optimising the commerce journey. For business buyers, SAP sells a B2B Self-Service Portal that gives customers round-the-clock access to order details, reducing work for sales and support teams.

SAP's main advantage in B2B is proximity to its own ERP systems, which hold many manufacturers' and distributors' prices, stock and customer terms. Its customer stories include Online Metals, which built a B2B ecommerce and marketplace experience for cut-to-order metals and plastics on SAP Commerce Cloud. SAP states that it is the only vendor named a Leader in Gartner's Magic Quadrant for Digital Commerce 12 times since 2014.

SAP reported revenue of €36.8 billion for 2025 in its annual report on Form 20-F, about US$41.6 billion at the Federal Reserve's 2025 average exchange rate. Pricing is not published. Implementations are typically large projects delivered by systems integrators, which makes SAP Commerce Cloud a poor fit for smaller wholesalers.

Salesforce B2B Commerce is part of Salesforce Commerce Cloud and runs on the same platform as the Salesforce CRM, so account, contact and contract data held by sales teams can drive the storefront. It is designed to give business buyers a consumer-style experience in which they can find, purchase and reorder products at pre-negotiated prices. Salesforce cites 99.99% historical uptime and customers in 84 countries and languages.

The B2B Growth Edition includes six B2B storefronts, Order Management Lite, and analytics, automation and segmentation. Salesforce's Agentforce AI agents and Order Management products can be added, and the company publishes a commissioned Total Economic Impact study of B2B Commerce.

Salesforce reported revenue of US$41.5 billion for its fiscal year ended 31 January 2026. All Commerce Cloud editions are listed as "contact for pricing". The platform is most attractive to companies whose sales and service teams already use Salesforce; others face a substantial implementation and licensing commitment.

Adobe Commerce, the commercial edition of Magento, includes a native B2B module. Adobe's documentation lists company accounts that group buyers into divisions, users and roles; company hierarchies; shared catalogs that set custom prices per company; quick order by product name or SKU; negotiable quotes; purchase order approval rules; requisition lists for reordering; and payment on account against a credit line. Support for shared catalogs requires stores configured for company accounts.

Adobe Commerce is offered in three deployment forms: Adobe Commerce as a Cloud Service (SaaS), Adobe Commerce on Cloud (managed PaaS) and on-premises installations. This range lets wholesalers with heavy customisation needs keep control of code while others move to a managed service.

Adobe reported revenue of US$23.8 billion for its fiscal year ended 28 November 2025. Licences are quote-based. Its B2B depth is strong out of the box, but heavily customised Magento stores are costly to maintain and upgrade.

Shopify's B2B features let merchants sell to wholesale buyers from the same store and admin they use for direct-to-consumer sales; Shopify presents them on its Shopify Plus pages. Company profiles manage multiple buyers and locations with their own permission levels, payment terms, tax exemptions and order submission settings. Customer-specific catalogs control which products and prices each buyer sees, quantity rules set minimums and increments, and volume pricing creates price breaks.

Shopify integrates with ERP, order management and product information systems through connectors from NetSuite, Microsoft Dynamics 365 Business Central, Acumatica and others. Merchants can launch B2B storefronts with a theme or customise them with code.

Shopify reported revenue of US$11.6 billion for 2025. Plus pricing starts from €2,100 a month on Shopify's euro-zone pricing page. Shopify's B2B tools suit brands that sell both direct and wholesale; distributors with very large catalogues, complex contract pricing or punchout procurement requirements may find specialised B2B platforms better suited.

BigCommerce B2B Edition adds wholesale capabilities to the BigCommerce SaaS platform, aimed at manufacturing and wholesale businesses. It includes an open-source buyer portal, buyer-specific catalogue access, company credit management, multi-company hierarchies, custom pricing by parent company, subsidiary, department or role, purchase orders and net terms per account, ordering on behalf of buyers, shared and reorderable shopping lists, and configure-price-quote tools.

A single back end can serve multiple storefronts, and headless APIs allow custom front ends. BigCommerce lists pre-built integrations with TradeCentric, Kensium, ShipperHQ, Celigo and Patchworks, and publishes testimonials from B2B customers including Berlin Packaging, US Cutter, Industrial Tool Company and United Aqua Group. BigCommerce says B2B portals typically launch in 60 to 90 days.

BigCommerce reported revenue of US$342 million for 2025. Its standard plans start at US$29 a month billed annually, while enterprise B2B pricing is quoted separately; the Performance tier starts at US$1,499 a month billed annually.

VTEX is a commerce platform company, filing annual reports with the US SEC on Form 20-F, that sells B2B, B2C and marketplace capabilities. Its B2B offering models buyer companies with granular user permissions, cost centres and approval chains, and enforces budgets and spending limits through buying policies. Buyers see the products, prices and payment methods that match their contracts across channels, supported by contract pricing, volume discounts, tiered price tables and customer-specific catalogues.

Sales representatives get AI-driven quoting with a quote approval workflow. VTEX names Stanley Black & Decker, Mondelēz and Colgate-Palmolive among its B2B customers, and cites a 99.99% uptime SLA. It also publishes a dated product changelog, with releases such as delivery-promise filtering in July 2026.

VTEX reported revenue of US$240.5 million for 2025 in its Form 20-F. Prices are not published. Its named B2B customers are mainly consumer-goods manufacturers selling to retailers and distributors.

commercetools is a composable, API-first commerce platform developed by commercetools GmbH of Munich, Germany. Instead of a pre-built storefront it provides commerce services, including product catalogue, inventory across warehouses, stores and channels, and promotions, that development teams combine with their own front ends. B2B is one of the solution areas it documents, alongside headless and omnichannel commerce.

Its customer stories include Dawn Foods, for which it cites 50% of buyers registered to buy online, and L.L.Bean's US$1 billion digital channel. In 2026 commercetools launched AgenticLift, which lets brands sell through ChatGPT, Gemini and Copilot using existing commerce data.

commercetools is privately held and prices are quoted individually, with a free trial available. It suits large organisations with engineering teams or systems integrators; smaller wholesalers usually find packaged B2B platforms quicker to launch.

Intershop Communications AG is a German ecommerce software company with offices including Jena and Frankfurt am Main. Its Intershop Commerce Platform is positioned for B2B, offering out-of-the-box B2B ecommerce functionality to meet the needs of manufacturers and wholesalers, and the company says it helps more than 300 international customers in B2B.

Intershop quotes analyst Paradigm B2B's 2023 enterprise report describing Intershop Commerce Management as well suited to enterprise B2B companies looking for a cost-effective, industrial-strength platform that can be customised for complex scenarios. It works through a worldwide partner network for implementation.

Intershop is not an SEC filer, so it appears among the vendors ordered alphabetically. It does not publish prices. Its customer base is concentrated in German-speaking Europe, and buyers elsewhere should check partner availability.

Optimizely sells two commerce products on one API-first core: Configured Commerce for B2B and Commerce Connect for B2C and brand-led experiences. Configured Commerce is presented as a fast, pre-built path to B2B modernisation, with quoting, customer-specific pricing, self-service portals and management of complex accounts with account-specific catalogues. Commerce integrates with ERP, CRM and PIM systems, and sits alongside Optimizely's content management and experimentation products.

Optimizely names B2B customers including CompTIA, which it says increased conversions by 25%; Gerrie Electric; Waytek, with a 20% decrease in cart abandonment; and BradyPlus, which doubled online orders. The figures are vendor-reported.

Optimizely is privately held. Pricing is not published on the product page, which cites lower total cost of ownership for Configured Commerce and links to a plans page. It is a strong fit for distributors that also want Optimizely's content and experimentation tools; companies needing open-source control may prefer other options.

Sana Commerce is a B2B ecommerce platform for manufacturers and distributors that run SAP or Microsoft Dynamics ERP systems. Its defining design choice is that the web store works directly with the ERP: Sana takes prices, stock and customer terms from SAP or Microsoft Dynamics each time a buyer loads a page and sends every order back, with no middleware or separate database. Supported systems include SAP ECC, SAP S/4HANA and Microsoft Dynamics 365 Finance and Supply Chain Management, among other Dynamics products.

Sana publishes customer results such as Partech, and its pricing page features PALFINGER's digital commerce on Sana Commerce Cloud. The company announced new leadership appointments in 2026 as it shifts its product towards AI.

Sana Commerce is privately held. Prices are quoted. The ERP-native approach removes integration projects but ties the platform to the supported ERPs, so companies on other systems cannot use it.

Shopware is a German commerce software company founded in 2000. Its B2B Components, included from the Evolve plan, let business customers allocate roles, permissions, limits and budgets to their employees, place orders by file upload, approve or decline employees' pending orders, and manage pricing, quotes and reorders. Shopware also offers multichannel selling on marketplaces and a combined B2B and direct-to-consumer setup.

Shopware Rise starts at €600 a month excluding VAT and Shopware Evolve, which adds B2B components, from €2,400 a month; a free Community Edition is available for self-hosted stores. Stores above €1 million in annual GMV fall under additional licensing terms.

Shopware is privately held. Its partner network is strongest in German-speaking Europe, which makes it a common choice for DACH wholesalers; buyers in other regions should check local implementation partners.

Spryker was founded in 2014 by Boris Lokschin and Alexander Graf, and released the first version of its composable commerce operating system in 2016. The company reached 100 employees in 2018, raised US$130 million in Series C funding in 2020, launched its App Composition Platform in 2022, and released a Self-Service Portal in 2025; it says Gartner recognised it as a Leader in the 2024 Magic Quadrant for Digital Commerce.

Spryker describes itself as a digital commerce platform for B2B enterprises, with offerings for B2B commerce, a B2B self-service portal, enterprise marketplaces and AI commerce, and customer stories including complex spare-parts shops. Its modular architecture lets companies take only the components they need and upgrade them independently.

Spryker is privately held and does not publish prices. Like other composable platforms, it requires development capacity and a partner, and suits manufacturers building marketplaces or highly customised portals rather than simple wholesale stores.

Virto Commerce is a .NET-based ecommerce platform focused on B2B, offering repeat B2B ordering with account pricing and self-service, B2B customer portals and content-rich portals. It names customers including HEINEKEN, which digitised its route to market in 25 countries; Cadillac & KW Parts, with a headless platform for 4 million items; Bosch Home Comfort Group; Omnia Partners, a cooperative purchasing organisation for more than 11,000 public agencies; and Standaard Boekhandel, across 207 stores.

Virto is one of few B2B vendors to publish its pricing model. Subscriptions start at 0.5% of GMV with 10,000 SKUs under a GMV-based model, or at US$2 per order with 10,000 SKUs under an order-based model; final prices depend on scale, timeline and implementation strategy, and third-party software and implementation are extra.

Virto Commerce is privately held. Its .NET stack suits companies with Microsoft-oriented development teams; its partner network is smaller than those of the largest suites.