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Virto Commerce

.NET-based B2B commerce platform with published per-order and GMV pricing

Overview

Virto Commerce is a .NET-based ecommerce platform focused on B2B, offering repeat B2B ordering with account pricing and self-service, B2B customer portals and content-rich portals[25]. It names customers including HEINEKEN, which digitised its route to market in 25 countries; Cadillac & KW Parts, with a headless platform for 4 million items; Bosch Home Comfort Group; Omnia Partners, a cooperative purchasing organisation for more than 11,000 public agencies; and Standaard Boekhandel, across 207 stores[25].

Virto is one of few B2B vendors to publish its pricing model. Subscriptions start at 0.5% of GMV with 10,000 SKUs under a GMV-based model, or at US$2 per order with 10,000 SKUs under an order-based model; final prices depend on scale, timeline and implementation strategy, and third-party software and implementation are extra[25].

Virto Commerce is privately held. Its .NET stack suits companies with Microsoft-oriented development teams; its partner network is smaller than those of the largest suites.

Virto Commerce features

  • Repeat B2B orders with account pricing
  • B2B customer portal
  • Content-rich portals
  • Headless architecture
  • Large catalogue support
  • Cloud deployment

Virto Commerce pricing

GMV-based: from 0.5% of GMV (10K SKUs). Order-based: from US$2 per order (10K SKUs). Implementation and third-party software extra; custom quotes.

Virto Commerce strengths and limitations

Strengths

  • Published pricing models
  • Named large B2B customers
  • Handles very large catalogues
  • Flexible headless architecture

Limitations

  • Smaller partner ecosystem
  • .NET skills required for customisation
  • Usage-based pricing grows with volume
  • Less known outside Europe and North America

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