Virtuous

Overview

Virtuous is a fundraising platform whose CRM+ product covers donor and pipeline management, marketing and communications, events, reporting and analytics, workflow and journey automation, an app and partner marketplace, and unlimited users^[8].

CRM+ is sold in two tiers according to annual fundraising revenue: Platform for nonprofits raising up to US$5 million a year, and Enterprise for those above. Additional products include Raise for donation forms, landing pages and project-based giving; Momentum, an AI agent for major and mid-level gift officers that integrates with Blackbaud, Bloomerang and Virtuous; Insights for first- and third-party donor data, predictive models and segmentation; Analytics for business intelligence and role-based reporting; and Volunteer for onboarding, scheduling and single sign-on^[8].

Every product is priced on request. The Momentum agent’s ability to work with Blackbaud and Bloomerang data allows organisations to adopt it without migrating their CRM.

Virtuous features

• Journey automation
• Momentum AI agent for gift officers
• Predictive donor insights
• Unlimited users
• Volunteer module with SSO
• Donor and pipeline management
• Events management
• Momentum AI agent (add-on)

Virtuous pricing

Quote-based; CRM+ Platform (up to US$5m annual fundraising) and Enterprise (above US$5m).

Virtuous strengths and limitations

Appears in

• Best Donor Management Software in 2026 #6
• Best CRM for Nonprofits in 2026 #6

Virtuous alternatives and competitors

Alternatives to Virtuous: companies ranked in the same lists.

• Blackbaud
• SSSalesforce Sales Cloud
• Bloomerang
• Neon CRM
• DonorPerfect
• Little Green Light
• Keela
• Givebutter
• CiviCRM
• Donorbox
• Zeffy
• Microsoft Power BI