An AI chatbot for a website is a chat widget embedded on a site that answers visitor questions in natural language, using a language model grounded in the owner's own content rather than a fixed decision tree. IBM describes a chatbot as a software application that communicates with people through text or voice, and distinguishes rule-based bots, which follow scripted flows, from AI and generative bots, which interpret intent and generate original replies.
This list covers twelve products that a business can embed on its own website to answer questions automatically and, in most cases, hand the conversation to a human agent. It includes stand-alone chatbot builders and the AI agents sold inside larger customer-service suites. Prices and plan limits were taken from each vendor's official pricing page in November 2026.
Contents
- How website AI chatbots work
- How vendors charge for AI answers
- Methodology
- The list
- Comparison table
- Choosing a website chatbot
- Frequently asked questions
- See also
How website AI chatbots work
Most current products follow the same pattern. The owner points the bot at a knowledge source, such as the website itself, a help centre, product documentation or uploaded files, and the vendor indexes that material so a language model can answer from it. ChatBot.com, for example, builds its knowledge base from a pasted website URL, while Landbot states that answers are grounded in the customer's own knowledge base and can be mixed with button-based flows.
Two features separate a support chatbot from a general-purpose assistant. The first is human handoff: when the bot cannot answer, the conversation passes to a live agent in a shared inbox. The second is actions, meaning the bot can call another system, for instance to look up an order, rather than only return text.
How vendors charge for AI answers
Pricing models diverge more than features do. Some vendors charge per resolution or outcome, counting only conversations the AI closes without a human: Fin lists US$0.99 per outcome and Zendesk charges US$1.50 to US$2.00 per automated resolution beyond a per-agent allowance. Others sell monthly message credits (Chatbase), conversation quotas (Botpress, Tidio) or AI spending credits (Crisp). Because the units differ, headline prices are not directly comparable, and the effective cost depends on traffic and on how many conversations the bot resolves on its own.
Methodology
Products were included if they can be embedded as a chat widget on a customer's own website, answer questions with a language model trained on the customer's content, and were available to new customers in November 2026. Plan names, prices and AI usage limits were read from each vendor's official pricing page; company facts come from the vendors' own about or company pages.
Entries are ordered by the number of customers each vendor publishes on its own website, from largest to smallest. These counts are self-reported and company-wide: for multi-product vendors such as HubSpot, Zendesk and Freshworks they include customers of other products, so they measure the size of the vendor's installed base rather than chatbot adoption alone. Where two vendors publish the same figure they are listed alphabetically, and vendors that publish no customer count are listed last in alphabetical order. No product was tested hands-on and the order is not a quality rating.
The list
1
AI customer agent and live chat inside the HubSpot CRM platform
Best for: Businesses already using HubSpot CRM
HubSpot, founded in 2006 by Brian Halligan and Dharmesh Shah and headquartered in Boston, Massachusetts, reports about 306,000 customers across its products. Its website chat and AI Customer Agent sit inside Service Hub, so chat transcripts are stored against the same contact records used by marketing and sales. Service Hub has a free tier for up to two users; Starter is listed at US$7 per seat per month on an annual commitment, Professional at US$90 and Enterprise at US$150. AI features consume HubSpot Credits, of which Starter includes 500 per month, Professional 3,000 and Enterprise 5,000, with additional credits priced at US$0.010 each. Buyers of a Professional or Enterprise seat are offered 14 days of unlimited Customer Agent use.
- Founded
- 2006
- Headquarters
- Boston, Massachusetts, US
- Pricing
- Free (2 users); Starter US$7/seat/month (annual); Professional US$90; Enterprise US$150
- Customers (all products)
- About 306,000
Strengths
- Chat history is written to the same CRM records used by sales and marketing
- Free tier and a low-priced Starter seat
Limitations
- One-time onboarding fees of US$1,500 (Professional) and US$3,500 (Enterprise)
- AI usage is metered in credits that reset monthly and do not roll over
2
Live chat and the Lyro AI agent aimed at small and e-commerce businesses
Best for: Small online shops wanting chat and AI on one low-cost plan
Tidio was founded in 2013 in Szczecin, Poland, by its chief executive Tytus Gołas, and lists offices in San Francisco, Warsaw and Szczecin; it states that more than 300,000 companies use the product. The core product combines live chat, ticketing and a visual automation builder called Flows with Lyro, an AI agent that answers from the customer's own content. A free plan covers 50 billable conversations and 10 seats per month, and the first 50 Lyro conversations are free but do not refresh. Paid plans displayed on the pricing page start at US$24.17 per month for Starter, with Lyro sold separately from US$32.50 per month for 50 AI conversations; a Premium tier is quote-based and bills per resolution with a guaranteed 50% Lyro resolution rate.
- Founded
- 2013
- Offices
- San Francisco; Warsaw; Szczecin, Poland
- Pricing
- Free (50 conversations); Starter from US$24.17/month; Lyro from US$32.50/month
- Customers
- More than 300,000 companies (vendor figure)
Strengths
- Permanent free plan with 10 seats
- Premium plan offers a contractual resolution-rate guarantee
Limitations
- Lyro is priced separately from the chat plans, so total cost needs two calculations
- Free Lyro allowance is a one-time 50 conversations
3
AI agents and messaging widget within the Zendesk service suite
Best for: Support teams that already run Zendesk ticketing
Zendesk, founded in 2007 and headquartered at 181 Fremont Street in San Francisco, states that more than 80,000 companies use it for AI service. Its web messaging widget can be answered by Zendesk AI agents, with unresolved conversations routed to human agents in the same workspace. Annual prices per agent per month are US$19 for Support Team, US$55 for Suite Team and US$115 for Suite Professional, while Suite Enterprise is quote-based. Zendesk bills AI by automated resolution: plans include five (Team tiers) or ten (Professional) resolutions per agent per month, and further resolutions cost US$1.50 each on commitment or US$2.00 pay-as-you-go. A 14-day trial includes Suite Professional features.
- Founded
- 2007
- Headquarters
- San Francisco, California, US
- Pricing
- From US$19/agent/month (annual); resolutions US$1.50–2.00 each above allowance
- Customers
- 80,000+ companies (vendor figure)
Strengths
- Charges only for conversations the AI resolves without escalation
- Bot and human agents share one ticketing system
Limitations
- Included resolution allowance is small (5–10 per agent per month)
- Requires paying for agent seats as well as resolutions
4
Freshworks' messaging product with the Freddy AI Agent
Best for: Teams wanting a free entry plan with many agent seats
Freshchat is the messaging and live-chat product of Freshworks, which reports more than 74,000 customers in over 120 countries across its software. It provides a website chat widget and in-app messaging, with the Freddy AI Agent answering routine questions before handing off to agents. A free plan supports up to 10 agents; paid plans billed annually are Growth at US$19, Pro at US$49 and Enterprise at US$79 per agent per month. Freddy AI Agent usage is sold in sessions, listed at US$49 per 100 sessions on Growth, and each paid plan includes 500 free sessions once per account. New accounts receive 14 days of Enterprise access before a plan must be chosen.
- Pricing
- Free (up to 10 agents); Growth US$19, Pro US$49, Enterprise US$79 per agent/month (annual)
- AI pricing
- Freddy AI Agent US$49 per 100 sessions (Growth)
- Customers (all products)
- 74,000+ (vendor figure)
Strengths
- Free plan allows up to 10 agents
- 500 AI sessions included once on paid plans for evaluation
Limitations
- AI session pricing for Pro and Enterprise is not published
- Account is suspended after the trial if no paid plan is chosen
5
AI agent trained on a website URL, part of the Text platform
Best for: Setting up a bot from existing website content quickly
ChatBot.com is now offered inside Text, a customer-service platform from Text, Inc., the team that also built LiveChat.com and HelpDesk.com. The ChatBot.com site states that more than 35,000 brands sell and support customers through Text. The AI agent builds its knowledge base when the owner pastes a website URL, and can also learn from help-centre articles, documentation and uploaded files. Plans are priced per user: Essential at US$19 per month billed yearly with 10 AI resolutions a month, Growth at US$79 billed yearly with 200 resolutions, and a custom Enterprise tier. There is no permanent free tier, but a 14-day trial requires no card.
- Owner
- Text, Inc.
- Pricing
- Essential US$19/user/month; Growth US$79/user/month (yearly billing)
- Customers
- 35,000+ brands (vendor figure)
Strengths
- Knowledge base can be generated from a single website URL
- Live chat and AI agent are sold in one plan
Limitations
- Essential plan includes only 10 AI resolutions a month
- No permanent free tier
6
Outcome-priced AI agent from the company formerly called Intercom
Best for: Companies wanting to pay only for resolved conversations
Fin is the AI agent of the company founded as Intercom in 2011, which renamed itself Fin in 2026 after reorganising around AI; it reports more than 30,000 customer companies and over 1,400 staff in offices including San Francisco, London, Dublin and Sydney. The agent can run in the company's own messenger widget or on top of another help desk. It is priced at US$0.99 per outcome with no seat requirement, although use alongside an external help desk carries a minimum monthly commitment, for example 50 outcomes. The full help desk adds seat plans of US$19 (Essential, annual), US$85 (Advanced) and US$132 (Expert) per month. A 14-day trial includes Fin and all add-ons without a credit card.
- Founded
- 2011 (as Intercom)
- Pricing
- US$0.99 per outcome; help desk seats from US$19/month (annual)
- Customers
- 30,000+ companies (vendor figure)
- Corporate status
- Renamed from Intercom to Fin in 2026
Strengths
- Can be deployed on an existing help desk rather than replacing it
- Single per-outcome price with no seat requirement for the agent itself
Limitations
- Per-outcome billing makes monthly cost vary with traffic
- Advanced and Expert seat plans are expensive for small teams
7
No-code chatbot builder combining button flows with AI answers
Best for: Lead-capture and qualification flows on websites and WhatsApp
Landbot is a European no-code chatbot builder that reports more than 12,000 teams in over 190 countries and more than one billion chats processed. Bots are designed in a visual builder that mixes scripted, button-based flows with AI answers drawn from the customer's knowledge base, and can be deployed on websites and WhatsApp. A free plan offers 100 chats a month but no AI chats. AI agents are available from Starter, priced at €32 per month billed annually (US$36 outside the EU) with 500 chats and 100 AI chats, while Professional costs €80 per month with 2,500 chats and 300 AI chats. Extra AI chats cost €0.10 each, and the vendor states that chats are not used to train models.
- Pricing
- Free (100 chats); Starter €32/month; Professional €80/month (annual)
- Customers
- 12,000+ teams (vendor figure)
- Data
- Vendor states chats are not used for model training
Strengths
- Visual builder suits structured flows such as lead qualification
- Published per-chat overage prices
Limitations
- Free plan has no AI chats
- AI chat allowances are small relative to total chats on each plan
8
C
Stand-alone AI agent builder trained on a site's own content
Best for: Small sites wanting a bot without adopting a help desk
Chatbase, operated by Chatbase Inc., builds a custom AI agent from a business's documents and website and embeds it as a chat widget; it states that more than 10,000 brands use the product. Unlike help-desk vendors it is priced by message credits rather than seats or resolutions. Plans billed yearly are Hobby at US$32 per month with 700 message credits, Basic at US$120 with 4,000 credits and Business at US$400 with 15,000 credits; Enterprise is custom. There is no free plan on the pricing page, but paid plans carry a seven-day trial.
- Operator
- Chatbase Inc.
- Pricing
- Hobby US$32, Basic US$120, Business US$400 per month (yearly billing)
- Customers
- 10,000+ brands (vendor figure)
Strengths
- Simple credit-based pricing independent of team size
- Does not require a separate ticketing system
Limitations
- No free plan, only a seven-day trial
- Lacks the agent inbox and ticketing found in support suites
9
French messaging platform with an AI agent and flat per-workspace pricing
Best for: European businesses wanting EU-hosted data and flat pricing
Crisp is developed by Crisp IM SAS of France, which hosts customer data on European servers and states that 10,000 companies use the product. Pricing is per workspace rather than per agent: a free plan includes two seats and a chat widget but no AI credits; Mini costs US$45 per month with four agents and about 90 automated conversations; Essentials costs US$95 with ten agents and about 450; and Plus costs US$295 with about 1,350. Additional agents are US$10 per month each, and the vendor states that conversations are not capped. Plus allows the AI agent to call third-party tools to complete tasks.
- Company
- Crisp IM SAS, France
- Pricing
- Free; Mini US$45, Essentials US$95, Plus US$295 per workspace/month
- Customers
- 10,000 companies (vendor figure)
Strengths
- Workspace pricing includes several agent seats
- EU data hosting with a data processing agreement
Limitations
- Free plan has no AI capability
- AI capacity is expressed as approximate conversation counts
10
Enterprise AI agent platform for chat, email and voice
Best for: Large enterprises in regulated industries
Ada Support Inc. sells an AI customer-service agent to large companies and reports more than 350 enterprise customers, naming Pinterest, monday.com, Sky, Grab and GoFundMe among them. The platform covers messaging, email and voice, and lists SOC 2, HIPAA, GDPR and PCI DSS compliance. Ada publishes no prices; its pricing page offers a return-on-investment model based on the buyer's volume after a demonstration call. Among customer results it cites, the scooter operator Dott raised its automated resolution rate from 32% to 77%.
- Company
- Ada Support Inc.
- Pricing
- Quote-based
- Customers
- 350+ enterprises (vendor figure)
Strengths
- Single agent across chat, email and voice
- Broad compliance attestations for regulated sectors
Limitations
- No published pricing
- Aimed at enterprise volumes rather than small websites
11
Developer-oriented agent platform with conversation-based plans
Best for: Technical teams building custom agents with integrations
Botpress is an AI agent platform that comprises a builder (Studio), a support inbox (Desk) and a developer kit, all sharing one price list. It does not publish a customer count. The free plan covers 100 conversations a month, three seats and three agents; Plus costs US$150 per month (annual) with 250 conversations and US$25 of AI usage, and Team costs US$750 with 1,500 conversations and US$150 of AI usage. Extra conversations are sold in packs of 100 at US$0.65 (Plus) or US$0.50 (Team) per conversation, and each conversation includes US$0.10 of AI usage covered by Botpress. Discounted pricing is offered to nonprofits, schools and open-source projects.
- Pricing
- Free (100 conversations); Plus US$150/month; Team US$750/month (annual)
- Overage
- US$0.50–0.65 per extra conversation
Strengths
- Detailed published limits for conversations, storage and AI spend
- Free tier with three agents
Limitations
- Conversation packs are added automatically and the auto-recharge cannot be switched off
- Unused pack conversations expire at month end
12
Collaborative builder for chat and voice AI agents
Best for: Agencies and product teams designing complex agents
Voiceflow is a platform for designing and deploying chat and voice AI agents, with environments for development, staging and production and an observability suite that evaluates conversations using language models. It supports several model providers and allows customers to bring their own model, and lists integrations with Zendesk, Salesforce, HubSpot, Shopify and Google Sheets. Pricing is not published: the business plan requires a sales request, while a separate agency plan offers a free trial and usage-based billing with white-labelling for client work. The company does not state a customer count on its pricing page.
- Pricing
- Quote-based (business); usage-based with free trial (agencies)
- Models
- Multiple providers; bring-your-own model supported
Strengths
- Separate development, staging and production environments
- White-label option for agencies
Limitations
- No published prices
- More setup effort than plug-in widgets aimed at small sites
Choosing a website chatbot
Frequently asked questions
Can an AI chatbot be trained on my website content?
Yes. Most products in this list index a website, help centre or uploaded documents and answer from that material. ChatBot.com, for example, builds a knowledge base when a website URL is pasted in, and Landbot grounds answers in the customer's own knowledge base. Accuracy depends on how complete and current the source content is, so outdated pages produce outdated answers.
Is there a free AI chatbot for websites?
Several vendors have free plans, but the AI allowance on them is limited or absent. Botpress includes 100 conversations a month on its free tier, Tidio includes a one-time allowance of 50 Lyro AI conversations, and HubSpot offers a free Service Hub tier for two users. Crisp and Landbot have free plans that exclude AI answers entirely.
What is the difference between a chatbot and an AI agent?
Vendors now use "AI agent" for chatbots that can take actions as well as answer questions, for instance checking an order status by calling another system. A traditional rule-based chatbot follows scripted decision trees, while an AI chatbot or agent uses a language model to interpret the question and generate a reply. Several products combine both approaches.
How much does an AI chatbot for a website cost?
Published entry prices in November 2026 range from free tiers to US$150 per month for Botpress Plus and US$400 per month for Chatbase Business, while enterprise products such as Ada are quote-based. Outcome-based vendors charge per resolved conversation, for example US$0.99 per outcome for Fin and US$1.50 to US$2.00 per automated resolution for Zendesk.
Do website chatbots hand over to human agents?
Most support-oriented products do. Help-desk suites such as Zendesk, HubSpot and Freshchat route unresolved chats to agents in the same inbox, and Landbot includes human handoff from its Starter plan. Pure agent builders may require connecting a separate help desk through an integration for escalation.
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