Best Data Enrichment Tools in 2026

Clay is an orchestration layer rather than a single data source. The company states that one contract gives access to more than 200 data and AI vendors in its marketplace, while the page's structured data refers to more than 150 premium sources. Users build tables in which each row is enriched through multi-provider waterfalls, AI research agents (Claygent) or their own API keys. The free plan includes 500 actions and 100 data credits per month and up to 200 rows per table, but excludes phone enrichment. Launch and Growth plans are listed from US$167 and US$446 per month, with separate pricing for actions and data credits; the FAQ on the same page quotes US$185 and US$495.

FullEnrich specialises in contact-level enrichment, running each request through a waterfall of more than 20 data sources. Pricing is by credit: a work email costs one credit, a personal email three, a mobile number ten, a reverse email lookup one, and landlines or empty results cost nothing. A free trial offers 50 credits without a credit card; Pro starts at US$29 per month for 500 credits on monthly billing or US$26 per month billed annually for 6,000 credits a year, scaling to US$3,500 per month for 100,000 credits; Enterprise pricing is custom. It is narrower than Clay but requires no workflow building.

HubSpot completed its acquisition of the B2B data provider Clearbit on 4 December 2023, describing Clearbit as a top B2B data provider that would be integrated into HubSpot's customer platform. Enrichment is now delivered inside the HubSpot CRM. HubSpot's knowledge base documents the feature as data enrichment (the article's address retains the earlier Breeze Intelligence name) and states that it does not consume HubSpot Credits. It is available on Starter, Professional and Enterprise editions of Marketing, Sales, Service, Data and Content Hub, and on Professional and Enterprise editions of Smart CRM and Revenue Hub. Contacts are matched on name and work email and companies on domain, adding fields such as job title, industry and company size.

Dun & Bradstreet sells enrichment through D&B Connect for Salesforce, which matches CRM records against its Commercial Graph, merges duplicates into a master record and assigns validated records a D-U-N-S Number. The company states that the Commercial Graph contains more than 650 million companies, 550 million contacts and 54 million corporate linkages, and that more than 1,600 data elements are available to license. Data can be loaded through API, batch, cloud, iPaaS or the Salesforce integration. A free trial is offered on request; prices are not published. Clearlake Capital completed its acquisition of the company on 26 August 2025.

Global Database, founded in 2015, enriches company records with data it reports sourcing from more than 400 government registries, covering more than 600 million companies in over 200 countries. Its go-to-market products include CRM data enrichment and waterfall contact enrichment, and the same records support KYB, ownership and corporate-linkage checks. Enrichment is delivered through connectors for Salesforce, HubSpot and Microsoft Dynamics, an API, bulk data feeds and an MCP integration. A free trial is available, with paid access arranged by quote. The registry basis makes it relevant where records must include legal entity details such as registration status.

ZoomInfo states that it holds verified data on more than 500 million contacts and 100 million companies. Its Data API includes enrich endpoints for contacts, companies, corporate hierarchy, technologies, org charts, news, scoops and intent, which allows records to be enriched programmatically as well as through CRM integrations. Pricing is quote-based and depends on features, licence count and credit usage. The breadth of endpoints makes ZoomInfo suitable where enrichment must include technographic and intent fields as well as basic firmographics, but buyers cannot estimate cost without a sales quote.

Snov.io includes enrichment tokens in its plans, alongside email finding, verification and campaigns: 25 tokens on the free Trial plan, 75 on Starter and 150 on Pro S. Additional enrichment is a separate subscription in which tokens cost US$0.02 each and remain valid for 90 days. Starter costs US$39 per month or US$29.25 per month on annual billing. Because enrichment sits inside a broader prospecting suite, Snov.io is used mainly by small teams that want to enrich their own lead lists without a dedicated enrichment vendor. Enrichment token package prices were not displayed on the pricing page.

People Data Labs provides enrichment primarily by API and CSV upload for engineering and data teams. Its free tier allows up to 100 credits a month but obfuscates email, phone and address fields. The Pro tier starts at US$98 per month with as few as 350 credits and includes contact data and CSV enrichment, with premium fields available as an add-on; Enterprise plans have custom pricing, annual contracts and SSO. Annual commitments are 20% cheaper and volume discounts apply as usage increases. It suits products that enrich records automatically, such as sign-up flows or data warehouses.

LeadIQ prices enrichment by data type: an email costs one credit, a phone number ten, both eleven, and account enrichment three credits. The free plan includes one user and 50 credits; the Pro plan is shown at US$200 per month for 200 credits, with a 25% discount on annual billing; Enterprise is priced by quote. Its enrichment is typically used at the point of prospect capture, when a seller saves a contact into a CRM or sales-engagement tool, rather than for bulk cleansing of an existing database. The clear per-field pricing makes the cost of each enriched record easy to calculate.

Cognism sells CRM Enrichment as either an add-on to its prospecting plans or a standalone product. The product enriches and maintains CRM records, with credits included in the subscription and ongoing maintenance included. Its prospecting plans also include CSV export and enrichment from the Standard tier, and the Pro tier adds on-demand mobile verification. Pricing for all products is personalised according to the product, team set-up and planned usage, and is not published. The ongoing-maintenance element distinguishes it from one-off enrichment of a file.

TargetWise is a B2B contact-data service that finds work email addresses and business phone numbers by querying around 15 data providers in a single search, rather than relying on one proprietary database. Lookups start from a LinkedIn profile or from a person's name plus company, and the service also offers reverse email lookup and company enrichment. It is aimed at sales, marketing, recruitment and market-research teams, and at AI products that need business contact data. Access is through a web app, a REST API and an MCP server for AI agents and automation tools. Pricing is pay-as-you-go at US$0.09 per work email and US$0.18 per business phone number, with a US$100 minimum top-up and a monthly free allowance of 20 emails and 5 phone numbers.