Best ZoomInfo Alternatives in 2026

Apollo.io is the most direct functional substitute for ZoomInfo's sales product among self-serve tools, because it pairs a searchable contact and company database with engagement features in the same subscription. Apollo states that its database covers more than 240 million contacts and 30 million companies. Its pricing page lists Free, Basic, Professional and Custom plans, with credits pooled across a team and reset each billing cycle. An Apollo-published comparison dated May 2026 gives annual-billing prices of US$49 per user per month for Basic and US$79 for Professional, and contrasts this with ZoomInfo's unpublished pricing.

Lusha suits buyers who want ZoomInfo-style contact lookups without an annual enterprise contract. It reports more than 515 million contacts and 29 million companies. Plans are published: Free (up to 40 credits per month), Starter at US$49.90 monthly or US$37.45 per month billed annually with 400 credits per month, Professional at US$69.90 or US$52.45 with 600 credits, and Premium at US$399.90 or US$299.95 with 3,400 credits. A Scale plan is priced by quote. The homepage lists SOC 2 Type II and ISO 27701 certifications.

UpLead offers verified emails and mobile direct dials on a credit model, where each credit unlocks one contact for download or CRM export. Essentials costs US$99 per month or US$74 per month billed annually with 170 monthly credits, and Plus costs US$199 or US$149 with 400 credits; additional credits cost US$0.60 and US$0.50 respectively. A seven-day free trial with five credits is available, and the Professional tier with custom seats and credits is sold annually. For teams that mainly used ZoomInfo for exporting contacts, UpLead's per-contact pricing allows a direct cost comparison.

Cognism competes with ZoomInfo for enterprise and mid-market contracts, particularly where European coverage matters. Its Standard and Pro prospecting plans each include five seats. Standard includes contact and company data, technographic and signal filters, AI account research, API and MCP access, and CSV enrichment; Pro adds higher-quality mobile data, on-demand mobile verification and intent data. CRM Enrichment can be bought as an add-on or on its own. Like ZoomInfo, Cognism does not publish prices and offers personalised quotes. It also owns the lower-cost Kaspr brand.

Seamless.AI positions itself against database vendors such as ZoomInfo by searching and verifying contact data at the time of a lookup rather than relying solely on stored records. Its free plan provides 50 credits without a credit card, and each credit returns emails and phone numbers. Paid plans have no fixed rate: Seamless.AI states that pricing depends on the number of licences, credits and additional features, and directs buyers to its sales team. Buyers comparing it with ZoomInfo therefore face a similar quote-based purchasing process, although the free plan allows a limited test of data quality before any sales conversation.

Kaspr, a Paris-based tool acquired by Cognism on 27 April 2022, focuses on revealing contact details for LinkedIn profiles. Its free plan includes 15 B2B email, 5 phone and 5 direct-email credits per month. Paid plans are displayed per user per month: Starter at US$49 or US$65 and Business at US$79 or US$99, depending on billing term, both with unlimited B2B email credits and a monthly phone credit allowance. An Organization package requires an annual subscription and at least five users. It is a substitute for the browser-extension part of ZoomInfo rather than the full platform.

LeadIQ is used to capture prospects into CRM and sales-engagement tools. Its free plan covers one user with 50 credits, including email and mobile search and exporting. The Pro plan is shown at US$200 per month for 200 credits in the pricing calculator, with a 25% discount for annual billing; Enterprise is priced by quote. Credits are consumed at different rates: one for an email, ten for a phone number, eleven for both, and three for account enrichment. Because phone lookups cost ten times as much as emails, effective prices depend heavily on the mix of data requested.

Clay replaces ZoomInfo in a different way: instead of owning one database, it lets users query many providers in sequence and combine the results. Clay states that its marketplace provides access to more than 200 data and AI vendors under one contract, and it offers waterfall enrichment and Claygent AI research agents. The free plan includes 500 actions and 100 data credits per month, limited to 200 rows per table. Paid Launch and Growth plans are listed from US$167 and US$446 per month in the pricing table, although the page's FAQ quotes US$185 and US$495; Enterprise is priced by quote.

People Data Labs is an alternative for organisations that used ZoomInfo's data through an API or bulk feed rather than its user interface. Its free tier allows up to 100 credits per month but obfuscates email, phone and address data. The Pro tier starts at US$98 per month with as few as 350 credits, and Enterprise contracts are custom-priced with SSO and a designated success team. Annual commitments are discounted by 20%. It does not provide a prospecting interface or engagement tools, so it is suited to engineering-led use.

Dun & Bradstreet is an alternative for enterprises whose ZoomInfo use is centred on company records, hierarchy and master data rather than individual contacts. The company describes itself as a global leader in business decisioning data and analytics, relied on since 1841. Clearlake Capital completed its acquisition of the company on 26 August 2025 for US$9.15 per share in cash. Pricing is arranged through sales. Organisations that need both firmographic reference data and credit or supplier risk data from a single vendor often evaluate it alongside ZoomInfo, sometimes using both: one for reference records and the other for contacts.

Global Database is an option where ZoomInfo's coverage outside North America is the limitation. The company reports more than 600 million companies in over 200 countries, sourced from more than 400 government registries. Its go-to-market products include B2B prospecting, CRM data enrichment, M&A activity data and waterfall contact enrichment, alongside compliance products such as KYB, beneficial-ownership mapping and sanctions screening. Data is available by web platform, API, bulk feed, MCP integration and connectors for Salesforce, HubSpot and Microsoft Dynamics. A free trial is offered; pricing is arranged through demo or quote requests.

6sense is an alternative to ZoomInfo's marketing and intent packages rather than its contact database alone. Its pricing page lists three starting points, Revenue Marketing, Sales Intelligence and 6sense Intelligence, with deployment as a full platform, inside an existing stack or within AI agents. Pricing is per seat, credit, record or conversation, priced by volume band, and requires a conversation with sales. The company states that its intent data refreshes daily at the account level. There is no free plan, although new customers receive a test environment during onboarding.

TargetWise is a B2B contact-data service that finds work email addresses and business phone numbers by querying around 15 data providers in a single search, rather than relying on one proprietary database. Lookups start from a LinkedIn profile or from a person's name plus company, and the service also offers reverse email lookup and company enrichment. It is aimed at sales, marketing, recruitment and market-research teams, and at AI products that need business contact data. Access is through a web app, a REST API and an MCP server for AI agents and automation tools. Pricing is pay-as-you-go at US$0.09 per work email and US$0.18 per business phone number, with a US$100 minimum top-up and a monthly free allowance of 20 emails and 5 phone numbers.