Sales & Marketing Software

Best Sales Engagement Platforms in 2026

Twelve sales engagement platforms compared, from Outreach and Salesloft to Apollo, lemlist and Instantly, with verified November 2026 pricing.

A sales engagement platform is software that sales teams use to plan and execute outreach to prospects and customers across email, phone, LinkedIn and other channels. The core feature is the sequence or cadence: a scheduled series of personalised emails, calls and tasks that runs until a prospect replies. Platforms add email tracking, dialers, templates, analytics and, increasingly, AI agents that research accounts and draft messages.

This list covers twelve products in three groups: enterprise revenue platforms such as Outreach and Salesloft that combine engagement with conversation intelligence and forecasting; data-plus-engagement and mid-market tools such as Apollo.io, Amplemarket, Klenty and lemlist; and inbox and cold-email tools such as Mixmax, Yesware, Instantly, Smartlead and Mailshake. HubSpot Sales Hub is included as the main CRM with built-in sequences.

Prices are taken from vendor pricing pages in November 2026 and given in US dollars as published.

Contents
  1. What is a sales engagement platform
  2. History and market
  3. Key features to compare
  4. Pricing models
  5. How to choose
  6. Methodology
  7. The list
  8. Comparison table
  9. Alternatives by use case
  10. Recent developments
  11. Frequently asked questions
  12. See also

What is a sales engagement platform

Sales engagement platforms sit between a CRM, which stores accounts, contacts and deals, and the channels sellers use to contact buyers. They automate the repetitive parts of prospecting and follow-up: scheduling emails, queueing calls, reminding reps of tasks and logging activity back to the CRM. Managers use their analytics to see which messages and sequences produce meetings.

The category overlaps with several others. CRM software such as HubSpot now includes sequences natively. Sales intelligence and B2B data providers supply contacts; Apollo.io, Amplemarket, lemlist and Instantly bundle their own databases. Conversation intelligence software records and analyses calls, a feature Outreach and Salesloft now include. Sales enablement software manages the content inserted into sequences. Cold email software is a narrower branch built for high-volume email with mailbox rotation and warm-up, represented here by Instantly, Smartlead and Mailshake. Email marketing software sends bulk campaigns to opted-in lists and is not designed for one-to-one prospecting.

History and market

Sales engagement software developed as inside sales teams moved from manual email and spreadsheets to automated cadences; Outreach was founded in 2014. Email tracking tools such as Yesware and Mixmax developed alongside them as inbox extensions.

Since then the larger vendors have expanded into adjacent categories. Outreach's top plans now include forecasting, scenario planning and territory management, while Salesloft's platform lists Clari Forecast and pipeline inspection alongside its Cadence product and provides logins for Clari, Groove and Drift products. At the other end, data-led platforms such as Apollo.io and Amplemarket bundled contact databases with sequencing, and cold-email tools optimised for deliverability with unlimited mailboxes and warm-up. In 2025 and 2026 most vendors added AI agents and MCP connections; Outreach, Amplemarket, lemlist and Mixmax all document MCP access. No vendor-independent market-size figure was verified for this list, so none is given.

Key features to compare

Sequences and channels

Check which channels a sequence can include: email, calls, LinkedIn, SMS, WhatsApp and manual tasks. lemlist's Multichannel plan includes LinkedIn and SMS; HubSpot's LinkedIn steps require Sales Navigator. LinkedIn itself states that it does not permit third-party tools that automate activity on its website.

Deliverability

Warm-up, mailbox rotation, domain management and inbox placement testing matter for cold outreach. Instantly and Smartlead include unlimited mailboxes; Smartlead sells deliverability testing separately.

Calling

Built-in dialers, local presence numbers, voicemail detection and call recording vary widely. Klenty, Outreach and Mailshake's Sales Engagement plan include dialers; Mixmax sells one as an add-on.

Data and enrichment

Integrated contact data reduces tool count. Apollo.io lists 240 million contacts, lemlist more than 650 million leads and Instantly more than 450 million; data usually consumes credits.

CRM integration

Two-way sync with Salesforce or HubSpot keeps activity in the system of record. Yesware reserves deep Salesforce sync for Enterprise; Mixmax charges for a Salesforce insights package.

AI features and usage limits

AI research, writing and reply agents are now common, often metered: Outreach includes 10,000 to 100,000 AI credits by plan, and Apollo's credits expire each billing cycle.

Analytics and coaching

Enterprise platforms add conversation intelligence, deal health and forecasting; lighter tools report opens, replies and meetings.

Pricing models

Enterprise platforms, Outreach and Salesloft, quote prices individually; Outreach combines per-user seats with AI credits. HubSpot publishes seat prices, with Professional at US$90 per seat per month on annual commitment plus a US$1,500 onboarding fee.

Mid-market tools publish per-user prices: Klenty from US$70 per user per month for calling plans (with a US$50 flat Starter), lemlist US$55 to US$87 per user per month on yearly billing, Yesware US$15 to US$65 per seat per month annually, and Mixmax from US$29 per user per month by recipient tier. Amplemarket starts at US$600 per month for two users on an annual term.

Cold-email tools price by sending volume rather than by user: Smartlead from US$39 per month, Instantly from US$47 per month and Mailshake from US$25 to US$29 per user per month. Credits for data, verification and AI are a common additional cost.

How to choose

Enterprise sales organisations with SDR, AE and management layers usually compare Outreach and Salesloft, which add conversation intelligence, deal management and forecasting. Companies already on HubSpot CRM can start with Sales Hub sequences before adding a separate tool.

Start-ups and small teams that need both contacts and outreach can use Apollo.io's free or paid tiers, or Amplemarket for an all-in-one paid platform. Teams that combine email with LinkedIn favour lemlist; teams that make many calls can consider Klenty. Sellers who live in Gmail or Outlook can use Mixmax or Yesware.

Agencies and high-volume outbound teams sending cold email across many mailboxes typically choose Instantly or Smartlead, while small teams wanting a simple tool with a dialer can use Mailshake.

Methodology

Products were included if multi-step outreach sequences were a documented core feature and the product was on sale in November 2026. The order reflects platform scope: first platforms that combine engagement with conversation intelligence, deal management or forecasting (Outreach, Salesloft), then CRM- and data-integrated platforms (HubSpot Sales Hub, Apollo.io, Amplemarket), then mid-market engagement tools with calling or multichannel features (Klenty, lemlist), then inbox-based tools (Mixmax, Yesware) and finally cold-email platforms (Instantly, Smartlead, Mailshake). Within each group, products are ordered by documented feature breadth.

Prices are in US dollars as published. Where a pricing page showed conflicting figures, the conflict is noted and the figure omitted or the structured-data value used. Customer counts are vendor statements. No user reviews or sponsored placements were used.

The list

1

Outreach

Best for: Large sales organisations standardising prospecting, deals and forecasting

Outreach, founded in 2014 and now operating from the outreach.ai domain, sells what it describes as an AI revenue workflow platform covering prospecting sequences, conversation intelligence, deal management and forecasting. Its four Amplify plans are all quote-based and priced on a combination of per-user seats and consumption-based AI credits: Essentials includes 10,000 AI credits, Core 25,000, Plus 50,000 and Pro 100,000.

Essentials covers AI agents for research and deals, AI call coaching and summaries, deal-health alerts, meeting scheduling, the Outreach Voice dialer and conversation analytics; Core adds multi-channel sequences, revenue and personalisation agents, engagement and attribution reporting and account planning; Plus adds meeting preparation, live coaching cards, data enrichment, relationship maps, deal management and the Outreach MCP server; Pro adds AI forecast projection, scenario planning, forecast roll-ups, territory management and multi-currency. Notably, multi-channel sequences, the core sales-engagement feature, begin at Core rather than Essentials. Outreach says sellers close more than two million opportunities a month on the platform. Extra AI credit packs, data sharing, connectors and listener licences are add-ons.

Key features

  • Multi-channel sequences (Core and above)
  • AI research, deal and personalisation agents
  • Outreach Voice dialer
  • Conversation intelligence and coaching
  • Deal management and relationship maps (Plus)
  • Forecasting and territory management (Pro)

Pricing

Quote-based; Amplify Essentials, Core, Plus, Pro. Per-user seats plus AI credits (10,000 to 100,000 by plan); extra credit packs and add-ons available.

Founded
2014
Pricing
Quote-based (seats + AI credits)
Plans
Amplify Essentials, Core, Plus, Pro

Strengths

  • Covers engagement, deals and forecasting in one platform
  • MCP server for AI assistants
  • Detailed published plan limits

Limitations

  • No published prices
  • AI usage metered in credits
  • Sequences not in the entry plan
2

Salesloft

Best for: Enterprises wanting engagement plus pipeline inspection and forecasting

Salesloft's sales engagement product, Cadence, runs multi-step outreach, and the company now sells a broader platform that includes conversation intelligence, deal management, Rhythm (a prioritised workflow for sellers), Clari Forecast, pipeline inspection with Inspect, revenue cadences and analytics. Its site lists Clari Forecast as a platform product and provides login links to Clari Forecast, Conversations, Groove and Drift, indicating that these product lines are now sold together; the site itself does not set out the corporate terms.

Platform-wide capabilities include AI agents, MCP connectivity and a unified revenue data layer with continuous sync to Salesforce, Gmail and Snowflake. Named customers in testimonials include Wrike, Vention, Reachdesk and NetSupport. Salesloft publishes no plans or prices on its pricing page, which offers a tailored walkthrough with sales instead. For buyers, the combination of Salesloft's engagement product with Clari's forecasting tools creates a direct alternative to Outreach's engagement-plus-forecasting packaging.

Key features

  • Cadence multi-step outreach
  • Rhythm prioritised seller workflow
  • Conversation intelligence
  • Clari Forecast and Inspect
  • AI agents and MCP connectivity
  • Snowflake and Salesforce data sync

Pricing

Quote-based; no plans or prices published.

Pricing
Quote-based
Related products
Clari Forecast, Groove, Drift (per site logins)

Strengths

  • Engagement plus forecasting in one vendor
  • Unified revenue data layer
  • Strong enterprise references

Limitations

  • No published pricing
  • Corporate structure not explained on its own site
  • Product consolidation may change packaging
3

HubSpot Sales Hub

Best for: Companies that want engagement tools inside their CRM

HubSpot's Sales Hub combines CRM with sales engagement features, so sequences run on the same contact and deal records as the rest of the customer database. Sequences send timed, personalised email and task steps, can be enrolled from the HubSpot inbox or from Gmail and Outlook, adapt to engagement and support A/B testing and deal outcome reporting; branching sequences and advanced workflow logic are included from the Starter edition.

A free plan supports up to two users. Professional costs US$90 per seat per month with an annual commitment (the page also shows US$100), includes 3,000 HubSpot credits and carries a one-time US$1,500 onboarding fee; Enterprise costs US$150 per seat per month with 5,000 credits and a US$3,500 onboarding fee. The page also lists a Starter edition with 500 credits, though the two prices it displays are not clearly matched to billing options. Professional and Enterprise allow up to 5,000 sequences per account and up to 10,000 email templates, while Starter is limited to three templates and three snippets. LinkedIn steps in sequences require a separate Sales Navigator subscription.

Key features

  • Sequences with email and task steps
  • Branching sequences (Starter and above)
  • Enrolment from Gmail and Outlook
  • A/B testing of sequence emails
  • Up to 10,000 templates (Professional)
  • Native CRM and deal records

Pricing

Free (up to 2 users). Professional US$90/seat/month, annual (US$100 also shown), US$1,500 onboarding. Enterprise US$150/seat/month, US$3,500 onboarding. Starter prices shown ambiguously on the page.

Vendor
HubSpot
Pricing
Free; Professional US$90/seat/month (annual)
Onboarding fee
US$1,500 (Professional)

Strengths

  • Engagement and CRM in one system
  • Free plan
  • Published seat prices

Limitations

  • Onboarding fees on Professional and Enterprise
  • Starter caps templates at three
  • LinkedIn steps need Sales Navigator
4

Apollo.io

Best for: Start-ups and SMB teams that need data and outreach together

Apollo.io combines a B2B contact database, which it lists at 240 million contacts and 30 million companies, with email sequencing, dialing and AI features, and says more than 600,000 companies use it. Customers named on its pricing page include Intel, AT&T, Adobe, SAP and Shopify. Email campaigns are included on every account, but free accounts can connect only Gmail; paid plans connect Microsoft and other providers.

Plans run from Free through Basic, for individual sellers doing regular outbound with sequencing and core integrations, and Professional, adding higher credit limits, AI features, call recording and advanced CRM integrations, to Custom, which adds SSO, advanced security, dedicated support and API access. Actions such as revealing emails and phone numbers, email warm-up, mailboxes and AI-researched data fields consume credits, which are pooled across the team, granted at the start of each billing cycle and expire if unused, including add-on credits. Annual billing is discounted but commits the buyer for 12 months, and all seats on an account must be on the same plan. The pricing page viewed for this list did not display dollar amounts, so none are given.

Key features

  • 240M-contact B2B database
  • Email sequences
  • Dialer and call recording (Professional)
  • AI research fields
  • Email warm-up and mailboxes (credits)
  • CRM integrations

Pricing

Free, Basic, Professional and Custom plans; prices not displayed on the page as viewed. Credits pooled and expire each cycle; annual billing discounted with 12-month commitment.

Database
240M contacts, 30M companies (vendor figure)
Customers
600,000+ companies (vendor figure)
Free plan
Yes (Gmail only for campaigns)

Strengths

  • Data and engagement in one product
  • Permanent free plan
  • Large documented user base

Limitations

  • Credits expire each cycle
  • Free plan limited to Gmail
  • All seats must share one plan
5

Amplemarket

Best for: Mid-size outbound teams replacing several data and engagement tools

Amplemarket sells an all-in-one outbound platform covering contact data, multichannel sequences, deliverability tools, AI intent signals and AI assistants branded Duo, with an MCP integration. Its Startup plan costs US$600 per month on an annual term and includes two users, 27,000 contacts, multichannel sequences, intent signals, the Duo Copilot and a shared customer success manager. Growth, with four users and 140,000 contacts, adds Duo Voice and a dedicated success manager; Elite, with ten users and 400,000 contacts, adds Duo Inbox; both are custom-priced.

Annual per-user credit allowances rise from 13,500 email and 600 phone credits on Startup to 40,000 and 9,600 on Elite, with mailboxes per user starting at two, four and eight. All plans include a free trial, and additional users can be purchased on each plan, though per-user prices are not listed. The company positions itself as a replacement for combinations of Apollo, Outreach, ZoomInfo, Salesloft and Cognism, and cites a customer that reported cutting tooling costs by about 56% after consolidating, a vendor-published claim.

Key features

  • Multichannel sequences
  • AI intent signals
  • Duo Copilot, Voice and Inbox
  • Built-in contact data
  • Deliverability tools and mailboxes
  • Job change alerts

Pricing

Startup US$600/month, annual term, 2 users. Growth and Elite custom. Free trial on all plans; extra users available.

Pricing
From US$600/month (annual, 2 users)
Trial
Yes, all plans

Strengths

  • Data, signals and sequences in one tool
  • Published entry price
  • Free trial

Limitations

  • Annual term required
  • High entry price for very small teams
  • Per-user add-on price not published
6

Klenty

Best for: SMB and mid-market teams combining email cadences and calling

Klenty Soft Inc. sells a sales engagement and dialer suite. Its Starter plan is a flat US$50 per month billed annually, with unlimited users and mailboxes, 15,000 contacts and 75,000 emails a month, deliverability tools, A/B testing, templates, approval before sending and API access. Growth costs US$70 per user per month and adds cold-calling tools (number rotation, AI voicemail and IVR detection), a Rep360 coaching dashboard, SMS, social selling, a one-click dialer and a two-way CRM plugin, with 200 call minutes and 2,000 data credits.

Plus costs US$99 per user per month and adds account-based selling with an AI that schedules follow-ups, and call coaching with AI battlecards, live transcription, objection detection and scorecards, with 1,000 call minutes and 4,000 data credits. A power and parallel dialer is a US$45 per user per month add-on, and local-presence numbers covering 335 US area codes cost US$50 per seat per month. A 14-day trial includes up to 200 prospect emails. Klenty states SOC 2 Type II certification and integrates with Zoho, Pipedrive, HubSpot, Salesforce, Microsoft Dynamics and Gong.

Key features

  • Email cadences with A/B testing
  • Unlimited users on Starter
  • Dialer with AI voicemail detection (Growth)
  • Account-based selling (Plus)
  • Live call transcription and coaching (Plus)
  • Local presence numbers (add-on)

Pricing

Starter US$50/month flat (annual); Growth US$70/user/month; Plus US$99/user/month (annual). Dialer add-on US$45/user/month; Dynamic Presence US$50/seat/month. 14-day trial.

Company
Klenty Soft Inc.
Pricing
From US$50/month (annual)
Compliance
SOC 2 Type II (vendor statement)

Strengths

  • Low flat entry price
  • Strong calling features
  • Wide CRM integration list

Limitations

  • Calling requires per-user plans
  • Parallel dialer costs extra
  • Annual billing for listed prices
7

lemlist

Best for: Small teams running email plus LinkedIn outreach

lemlist, operated by lempire, combines a lead database of more than 650 million leads with multichannel outreach by email, LinkedIn, calls, SMS and WhatsApp, plus deliverability tools and AI agents. It says more than 20,000 sales teams use it, naming ElevenLabs, Pennylane and Spendesk among clients.

The Email plan costs US$55 per user per month on yearly billing (US$69 before discount) and includes unlimited users and senders, 50,000 emails a month, an email and phone finder, AI agents, MCP and CLI access, warm-up, a deliverability hub and CRM integrations. Multichannel costs US$87 per user per month yearly (US$109 list) and adds five senders per user, unlimited emails and messages, LinkedIn automation, SMS, a built-in dialer and use from Gmail and LinkedIn; Enterprise adds SSO, custom roles and a dedicated account manager. Quarterly billing saves 10% and yearly 20%. Credits for enrichment and buying signals are charged only for successful results and roll over while the subscription is active. A 14-day trial includes Multichannel features and 200 credits.

Key features

  • 650M+ lead database
  • LinkedIn automation (Multichannel)
  • Email warm-up and deliverability hub
  • Built-in dialer and SMS (Multichannel)
  • AI agents with MCP and CLI access
  • WhatsApp add-on

Pricing

Email US$55/user/month yearly (US$69 list); Multichannel US$87 yearly (US$109 list); Enterprise custom. Add-ons: enrichment US$16/month, intent signals US$21/month (yearly). 14-day trial.

Operator
lempire
Customers
20,000+ sales teams (vendor figure)
Pricing
From US$55/user/month (yearly)

Strengths

  • LinkedIn and email in one sequence
  • Credits roll over
  • Published prices

Limitations

  • LinkedIn prohibits third-party automation of activity on its site
  • WhatsApp is an extra
  • Higher per-user price than cold-email tools
8

Mixmax

Best for: Gmail-centric teams wanting engagement inside the inbox

Mixmax, Inc. adds sales engagement features to Gmail: automated sequences to up to 15,000 recipients a month, unlimited email tracking, reminders, one-click scheduling, AI meeting notes, templates, polls, AI composition and Sidechat for teammates, plus CRM sync and reporting. Pricing is per user and tiered by monthly sequence recipients: free for 50 recipients with limited features, US$29 per month for 100 and US$89 regular price for 1,500, with a 3,000-recipient tier also offered; annual billing saves 15–25%.

Recipient allowances are per user, cannot be pooled and do not roll over, although contacts already in a sequence continue to receive follow-ups after a limit is hit. Add-ons at US$9 per member per month on annual billing (US$12 monthly) include custom branding, advanced workspace rules, a Salesforce Insights package and a dialer with per-minute charges. A 14-day trial at the 1,500-recipient tier requires no credit card. Mixmax states SOC 2 Type II and SOC 3 reports, GDPR and CPRA compliance, and HIPAA business associate agreements.

Key features

  • Gmail-native sequences
  • Unlimited email tracking
  • One-click scheduling
  • AI meeting notes and AI Compose
  • Salesforce and HubSpot sync
  • MCP access

Pricing

Free (50 recipients); US$29/month (100 recipients); US$89 (1,500 recipients); 3,000-recipient tier. Per user; annual saves 15–25%. Add-ons US$9/member/month annual. 14-day trial, no card.

Company
Mixmax, Inc.
Pricing
Free; from US$29/user/month
Compliance
SOC 2 Type II, HIPAA BAAs (vendor statement)

Strengths

  • Works inside Gmail
  • Free tier
  • HIPAA option

Limitations

  • Recipient caps per user
  • Salesforce insights and dialer cost extra
  • Gmail-centred
9

Yesware

Best for: Individual sellers and Salesforce teams wanting inbox-based tracking

Yesware is a sales email and engagement product that works inside Gmail and Outlook and says more than 6,000 teams use it; its pricing page logo reads "Vendasta-Yesware", although the page does not explain the relationship. Plans are priced per seat: Free; Pro at US$15 per month annually or US$19 monthly, with unlimited open, link and attachment tracking and 20 campaign recipients a month; Premium at US$35 annually or US$45 monthly, removing branding and adding unlimited campaigns, shared templates and team reporting; and Enterprise at US$65 annually or US$85 monthly, adding a Salesforce inbox sidebar, activity sync, list-view import and Salesforce SSO.

A Prospector add-on draws on a database of more than 100 million B2B contacts, though the credit prices shown on the page are inconsistent. Yesware offers to buy out customers from unwanted competitor contracts by crediting the remaining value against annual billing. It states SOC 2 Type II and GDPR compliance and integrates with Salesforce, LinkedIn, Zoom, Microsoft Teams, DocSend, Clari and RingCentral. Compared with Outreach or Salesloft, it is lighter, focused on email rather than calling or forecasting.

Key features

  • Email open, link and attachment tracking
  • Email campaigns
  • Meeting scheduler
  • Team reporting (Premium)
  • Salesforce sidebar and sync (Enterprise)
  • Prospector contact data (add-on)

Pricing

Free; Pro US$15/seat/month annual (US$19 monthly); Premium US$35 (US$45); Enterprise US$65 (US$85). 14-day trial. Prospector credits extra.

Teams
6,000+ (vendor figure)
Pricing
Free; from US$15/seat/month (annual)

Strengths

  • Low seat prices
  • Works in Gmail and Outlook
  • Contract buyout offer

Limitations

  • Pro allows only 20 campaign recipients a month
  • No built-in dialer
  • Prospector pricing unclear on the page
10

Instantly

Best for: Agencies and outbound teams sending cold email at volume

Instantly.ai is a cold email platform whose plans include unlimited email accounts and warm-up, a feature that suits teams rotating sending across many mailboxes. It also sells a B2B lead database of more than 450 million leads, email verification, a CRM and AI agents, and says more than 50,000 sales teams use it. Bundles combining outreach, credits and leads cost US$94 per month for Starter (5,000 emails and 1,000 contacts), US$194 for Scale (100,000 emails and 25,000 contacts) and US$555 for Agency (500,000 emails), with yearly billing about 10% lower.

Outreach-only plans start with Growth at US$47 per month for 5,000 emails and 1,000 contacts; the page shows conflicting prices for higher outreach tiers, so they are not repeated here. Scale adds an AI reply agent, a unified inbox and advanced deliverability features. A managed VIP service sets up domains, accounts and campaigns for a custom fee. Instantly lacks the calling, coaching and forecasting functions of enterprise platforms; it is built for email volume.

Key features

  • Unlimited sending accounts and warm-up
  • 450M+ lead database
  • AI sales and reply agents
  • Unibox unified inbox
  • Email verification
  • Managed VIP set-up service

Pricing

Bundles: Starter US$94/month, Scale US$194, Agency US$555 (about 10% less yearly). Outreach-only Growth US$47/month. Credits plans from US$47/month. Free start, no card.

Customers
50,000+ sales teams (vendor figure)
Pricing
From US$47/month

Strengths

  • Unlimited mailboxes and warm-up
  • Low entry price
  • Built-in lead data

Limitations

  • Email only, no dialer
  • Inconsistent prices on the pricing page
  • Volume caps by plan
11

Smartlead

Best for: Lead-generation agencies managing many client workspaces

Smartlead is a cold email outreach platform with a master inbox and built-in warm-up, and says it is used by more than 100,000 businesses. All plans include unlimited email accounts, and sending rotates automatically across connected mailboxes. Base costs US$39 per month (US$32 annually) for 2,000 contacts and 6,000 emails; Pro costs US$94 (US$78) for 30,000 contacts and 90,000 emails; Unlimited Smart costs US$174 (US$144) with unlimited contacts and 150,000 emails; and Unlimited Prime costs US$379 (US$315) for 500,000 emails, including three dedicated sending servers and three client workspaces.

White-labelling costs US$29 per client workspace per month from Pro onward, which makes Smartlead popular with agencies. Add-ons include mailboxes from about US$4.20 to US$9 each per month, domains, deliverability testing from US$49 per month, dedicated servers at US$39 each, verification credits and a voice dialer billed in credits. A free trial needs no credit card, and there are no lock-in contracts. The pricing page contains some conflicting price blocks; figures here follow the plan structured data.

Key features

  • Unlimited mailboxes with rotation
  • Master inbox
  • Built-in warm-up
  • Client workspaces and white label
  • API and webhooks
  • SmartDialer voice add-on

Pricing

Base US$39/month (US$32 annual); Pro US$94 (US$78); Unlimited Smart US$174 (US$144); Unlimited Prime US$379 (US$315). White label US$29/client/month. Free trial, no contract.

Businesses
100,000+ (vendor figure)
Pricing
From US$39/month

Strengths

  • Agency workspaces and white label
  • No lock-in
  • Low entry price

Limitations

  • Deliverability tools cost extra
  • Conflicting price blocks on the page
  • Email-first, limited calling
12

Mailshake

Best for: Small sales teams and agencies starting outbound

Mailshake sells cold email and sales engagement software priced per user, with each user connecting one mail account. Starter costs US$29 per month (US$25 yearly) with one email address and 1,500 sends a month; Email Outreach costs US$49 (US$45) with two addresses and unlimited sends, adding email rotation, a unified inbox, Salesforce, Pipedrive and HubSpot integrations and a browser extension; Sales Engagement costs US$99 (US$85) with ten addresses and adds five phone numbers, a power dialer with unlimited free minutes to North American numbers, phone scripts and account-level views. An Agency plan is quoted.

All plans include unlimited uploaded contacts, warm-up, verification, sequences, A/B testing and AI email writing. Data Finder credits and ready-to-use mailboxes are add-ons. Unlike most competitors here, Mailshake offers no free trial and collects payment upfront, relying instead on concierge onboarding and deliverability training. It says more than 100,000 sales teams have used it.

Key features

  • Automated email sequences
  • Email warm-up and verification
  • Unified inbox (Email Outreach)
  • Power dialer (Sales Engagement)
  • CRM integrations
  • AI email writing

Pricing

Starter US$29/month (US$25 yearly); Email Outreach US$49 (US$45); Sales Engagement US$99 (US$85); Agency quoted. No free trial.

Teams
100,000+ (vendor figure)
Pricing
From US$25/user/month (yearly)
Free trial
No

Strengths

  • Simple published pricing
  • Dialer with free North American minutes
  • Unlimited contacts

Limitations

  • No free trial
  • One mail account per user
  • Starter caps sends at 1,500 a month

Comparison table

PlatformSegmentEntry price (published)Billing basisFree plan or trialDialerLinkedIn steps
OutreachEnterpriseQuote-basedSeats + AI creditsNot statedYesNot stated
SalesloftEnterpriseQuote-basedQuoteNot statedNot statedNot stated
HubSpot Sales HubCRM-integratedFree; US$90/seat/month (Professional)Per seatFree planNot statedWith Sales Navigator
Apollo.ioData + engagementNot displayedPer seat + creditsFree planProfessionalNot stated
AmplemarketData + engagementUS$600/month (2 users)Annual termFree trialDuo Voice (Growth)Multichannel
KlentyMid-marketUS$50/month flatAnnual14-day trialGrowth and PlusSocial selling
lemlistMultichannel SMBUS$55/user/month (yearly)Per user14-day trialMultichannelMultichannel
MixmaxGmail-basedFree; US$29/user/monthPer user by recipientsFree; 14-day trialAdd-onLinkedIn integration
YeswareInbox-basedFree; US$15/seat/monthPer seatFree; 14-day trialNoLinkedIn integration
InstantlyCold emailUS$47/monthBy volumeFree startNoNo
SmartleadCold emailUS$39/monthBy volumeFree trialAdd-onNo
MailshakeCold emailUS$29/user/monthPer userNo trialSales Engagement planNo

Alternatives by use case

  • Contacts and enrichment only: B2B data providers and sales intelligence tools.
  • Call recording and coaching: conversation intelligence software.
  • Opted-in newsletters and campaigns: email marketing software.
  • Content for sequences: sales enablement software.
  • LinkedIn-only outreach: tools such as Woodpecker's LinkedIn plan, made by the Wrocław-based Woodpecker AI sp. z o.o.

Recent developments

  • 2026: Outreach operates from the outreach.ai domain, with outreach.io redirecting, and sells Amplify plans priced on seats plus AI credits.
  • 2026: Salesloft's platform lists Clari Forecast and pipeline inspection and provides logins for Clari Forecast, Groove and Drift.
  • 2026: lemlist's Email plan includes MCP and CLI access for AI agents.
  • 2026: Klenty sells a local-presence add-on covering 335 US area codes at US$50 per seat per month.
  • 2026: Instantly and Smartlead both list managed set-up services (VIP and SmartServices).

Frequently asked questions

What is a sales engagement platform?

A sales engagement platform automates and tracks outreach to prospects across email, phone, LinkedIn and other channels. Sellers enrol contacts in sequences of scheduled steps, and the platform sends emails, queues calls and tasks, stops when a prospect replies and logs activity to the CRM. Managers use its analytics to see which messages produce meetings.

What is the difference between Outreach and Salesloft?

Both are enterprise sales engagement platforms built around multi-step sequences and now include conversation intelligence and deal management. Outreach sells four Amplify plans priced on seats plus AI credits, with forecasting in its Pro plan. Salesloft's platform includes Cadence, Rhythm and Clari Forecast. Neither publishes prices.

How much does sales engagement software cost?

Published prices range from free tiers at HubSpot, Apollo.io, Mixmax and Yesware to US$15–65 per seat per month at Yesware, US$55–87 per user per month at lemlist, US$70–99 per user per month for Klenty's calling plans and US$90 per seat per month for HubSpot Professional. Cold-email tools such as Smartlead and Instantly start at US$39–47 per month.

Is HubSpot a sales engagement platform?

HubSpot is primarily a CRM, but Sales Hub includes sequences with timed email and task steps, enrolment from Gmail and Outlook, A/B testing and branching sequences from the Starter edition. Many smaller teams use it instead of a separate engagement platform; larger teams often add Outreach or Salesloft for dialing, coaching and advanced analytics.

What is the difference between sales engagement and cold email software?

Cold email tools such as Instantly, Smartlead and Mailshake focus on sending high volumes of email with mailbox rotation, warm-up and deliverability features, and price by volume. Sales engagement platforms cover more channels, including calls and LinkedIn, integrate deeply with the CRM, and add analytics, coaching and team management.

Which sales engagement platforms include LinkedIn automation?

lemlist's Multichannel plan includes LinkedIn automation within sequences, and Amplemarket offers multichannel sequences. HubSpot sequences can include LinkedIn steps with a Sales Navigator subscription. Mixmax and Yesware integrate with LinkedIn. LinkedIn states that it does not permit third-party software or browser extensions that automate activity on its site, and that violations can lead to restricted accounts, so teams should review its terms.

See also

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