Invoca

Enterprise call tracking with Signal AI conversation analytics

Overview

Invoca is an AI-based call tracking and conversation intelligence platform for large consumer brands in sectors such as automotive, insurance, financial services, healthcare and telecommunications. In June 2021 it announced the acquisition of DialogTech, another AI-powered call tracking and analytics company.[6] Invoca does not publish prices; each package is quoted. For brands and agencies it offers Pro, with 6,000 annual tracking numbers and five custom Signals; Enterprise, with 12,000 numbers, 50 Signals and features such as SAML single sign-on; and Elite, with 18,000 numbers, 100 Signals and data-driven call routing. Separate Performance tiers serve pay-per-call and affiliate marketers, and add-ons include the Signal AI analytics suite and integrations with Salesforce and Adobe Experience Cloud.[5]

Invoca features

  • Dynamic-number call tracking
  • Signal AI conversation analytics
  • AI-powered quality management
  • Offline conversion import to ad platforms
  • HIPAA, PCI DSS, SOC 2 Type 2

Invoca pricing

Quote-based. Plans Pro, Enterprise, Elite and Performance tiers; Signal AI is an add-on.

Invoca strengths and limitations

Strengths

  • Large allowances of tracking numbers
  • Enterprise integrations such as Salesforce and Adobe
  • Dedicated tiers for pay-per-call marketers
  • Strong compliance credentials
  • Scales to very high call volumes
  • Ad-platform conversion integration

Limitations

  • No published prices
  • Designed for enterprises rather than small businesses
  • Conversation AI sold as add-on
  • Excessive for small firms

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